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Social Media Manager & Content Creator based in London, specialising in fashion, beauty, and lifestyle brands. With 8+ years in content creation and 4+ years managing social channels, I develop performance-led strategies that drive real growth, not just engagement. I’ve led campaigns across 30+ European markets, delivering high-impact results through a blend of creative direction, trend insight and data-driven execution. My expertise spans content strategy, short-form video and campaign direction from concept to execution. I focus on creating elevated, platform-native content that cuts through and converts.…Social Media Manager & Content Creator based in London, specialising in fashion, beauty, and lifestyle brands. With 8+ years in content creation and 4+ years managing social channels, I develop performance-led strategies that drive real growth, not just engagement. I’ve led campaigns across 30+ European markets, delivering high-impact results through a blend of creative direction, trend insight and data-driven execution. My expertise spans content strategy, short-form video and campaign direction from concept to execution. I focus on creating elevated, platform-native content that cuts through and converts.

Grace McDonnell

Social Media Manager, Content Creator, Content Designer, +1

5.0 (1 review)

Social Media Manager & Content Creator based in London, specialising in fashion, beauty, and lifestyle brands. With 8+ years in content creation and 4+ years managing social channels, I develop performance-led strategies that drive real growth, not just engagement. I’ve led campaigns across 30+ European markets, delivering high-impact results through a blend of creative direction, trend insight and data-driven execution. My expertise spans content strategy, short-form video and campaign direction from concept to execution. I focus on creating elevated, platform-native content that cuts through and converts.…Social Media Manager & Content Creator based in London, specialising in fashion, beauty, and lifestyle brands. With 8+ years in content creation and 4+ years managing social channels, I develop performance-led strategies that drive real growth, not just engagement. I’ve led campaigns across 30+ European markets, delivering high-impact results through a blend of creative direction, trend insight and data-driven execution. My expertise spans content strategy, short-form video and campaign direction from concept to execution. I focus on creating elevated, platform-native content that cuts through and converts.

Available to hire

Social Media Manager & Content Creator based in London, specialising in fashion, beauty, and lifestyle brands.

With 8+ years in content creation and 4+ years managing social channels, I develop performance-led strategies that drive real growth, not just engagement. I’ve led campaigns across 30+ European markets, delivering high-impact results through a blend of creative direction, trend insight and data-driven execution.

My expertise spans content strategy, short-form video and campaign direction from concept to execution. I focus on creating elevated, platform-native content that cuts through and converts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager at Jo Loves

September 1, 2025 - Present

Owned and executed the organic social strategy across Instagram, TikTok, Facebook, YouTube and LinkedIn, developing culturally relevant, scroll-stopping content that significantly increased brand visibility and engagement. Delivered a +300% increase in Instagram reach, +549% growth in engagement, and +167% growth in TikTok followers within the first six weeks. Line managed and mentored a Social Media Intern, overseeing short-form video, visual and written content creation, delegating tasks, reviewing outputs and ensuring consistent brand standards. Built and managed an always-on content calendar, planning and delivering high-quality, on-brand content aligned with key campaigns and commercial moments. Planned and led shoots (UGC, lifestyle, founder-led) with creative direction to ensure a consistent visual identity. Supported end-to-end influencer activity, including prospecting, gifting, and briefing; led content approvals and performance tracking. Collaborated closely with brand, crea

Social Media Co-ordinator at Sky Fall Clothing

September 1, 2021 - January 1, 2022

Led social strategy and content planning across Instagram, Facebook and TikTok. Created trend-led content from ideation to filming, editing and copywriting. Collaborated with PR agencies to manage influencer campaigns end-to-end. Planned and directed fashion shoots aligned with brand aesthetics. Tracked KPIs and reported on performance.

Social Media Co-ordinator at Lacrème Boutique

January 1, 2021 - September 1, 2021

Managed and grew social platforms through tailored content strategies. Delivered engaging, trend-led content to increase reach and engagement. Analyzed performance data to optimize campaigns. Supported website inventory management and seasonal photo shoots.

Social Media Co-ordinator at Nu Skin Europe

January 1, 2022 - June 1, 2025

Developed a B2C social media strategy across TikTok, Instagram, Facebook, YouTube and Meta Ads for 30+ European markets across skincare, hair care, beauty and wellness. Owned the European content calendar, ensuring all content adhered to brand identity and campaign objectives. Directed content strategy across all digital touchpoints, delivering platform-native storytelling that consistently drove double- and triple-digit growth in reach and engagement. Pitched Nuskin Europe’s first in-house photoshoot initiative, delivering +239% reach and +191% engagement within the first four weeks. Led end-to-end influencer campaigns across Europe, managing strategy, creator sourcing, briefing and content approvals. Managed full-funnel paid social campaigns on Meta platforms, including targeting, budgeting and creative testing; multi-market launches achieved 200%+ reach, 7x link clicks and 4.8x ROI. Delivered high-performing organic launches across 35 markets that drove +335% reach and +138% engag