Art and production design services for photo and video shoots. Provides creative strategy consulting, including briefing 60+ paid media assets weekly. Works with client roster including Rivian, Poncho, Hudson Westbrook (Warner Records Nashville), Kenny Whitmire (MCA Universal), Nobl Travel, and Simpli Safe.

Creative Manager - Performance Marketing at Huckberry

Creative directed a brand-wide campaign for a multi-million dollar brand franchise using performance marketing insights to improve audience acquisition. Lowered average customer age from 30+ to 25+. Managed projects and people for the Performance Marketing pod and served as Creative-Lead on brand-wide campaigns by engineering cross-channel creative that responded to performance insights. Partnered with Performance Marketing Manager and Creative Director to plan channel-wide campaigns and shoots supporting acquisition audiences.

Creative Strategist at Huckberry

Creative directed, briefed, project managed, tracked performance, and iterated on all paid media assets to transform paid into a brand-leading revenue driver. Built a Performance Marketing Creative Services pod with dedicated copy, design, and editing team members, adding structure to a team-less channel. Established workflows for creation, review, and iteration, and defined creative buckets, customer profiles, and brand voice for improved ROAS.

Senior Brand Manager at Soleil Toujours

Led brand marketing and creative services across social, email, retail, and ecomm campaigns. Produced and directed creative for sell-out Sephora and Walmart launches. Managed social media content and strategy across paid and organic channels, including agency partners. Project managed influencer campaigns to support DTC efforts and promote retail partners.

Brand Manager - Digital & Paid Media at Fur:

Led brand marketing and social media services across channels, campaigns, and launches, including support for B2B marketing. Produced and directed creative for sell-out DTC, Ulta, and B2B launches. Managed social media content and strategy across paid and organic channels, including agency partners. Project managed influencer campaigns for DTC and promotion of retail partners.