Hi, I’m Michelle K. Smith, a senior graphic designer and creative lead with 30+ years of experience shaping brand identities, magazines, catalogs, and marketing campaigns. I excel at translating concepts into visually compelling assets across print and digital platforms, coordinating with writers, photographers, and vendors to deliver consistent brand experiences. I thrive in fast-paced environments, manage high-volume projects, and mentor teammates to scale creative output. My expertise spans brand strategy, prepress production, and cross-functional collaboration, backed by a strong command of Adobe Creative Suite.…

Michelle K. Smith

Hi, I’m Michelle K. Smith, a senior graphic designer and creative lead with 30+ years of experience shaping brand identities, magazines, catalogs, and marketing campaigns. I excel at translating concepts into visually compelling assets across print and digital platforms, coordinating with writers, photographers, and vendors to deliver consistent brand experiences. I thrive in fast-paced environments, manage high-volume projects, and mentor teammates to scale creative output. My expertise spans brand strategy, prepress production, and cross-functional collaboration, backed by a strong command of Adobe Creative Suite.…

Available to hire

Hi, I’m Michelle K. Smith, a senior graphic designer and creative lead with 30+ years of experience shaping brand identities, magazines, catalogs, and marketing campaigns. I excel at translating concepts into visually compelling assets across print and digital platforms, coordinating with writers, photographers, and vendors to deliver consistent brand experiences.

I thrive in fast-paced environments, manage high-volume projects, and mentor teammates to scale creative output. My expertise spans brand strategy, prepress production, and cross-functional collaboration, backed by a strong command of Adobe Creative Suite.

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Language

English
Fluent

Work Experience

Graphic Designer III at Montverde Academy
January 1, 2024 - Present
Design and produce print and digital marketing materials including magazines, brochures, ads, and web assets. Lead production of a 56-page publication, collaborating with writers, photographers, and print vendors. Ensure brand consistency and prepare files for offset and digital printing (prepress).
Senior Graphic Designer at Senninger Irrigation
January 1, 2007 - January 1, 2023
Directed brand identity and visual communications across global marketing channels. Created catalogs, packaging, trade show graphics, UI elements, and integrated marketing campaigns. Managed multiple projects with deadlines and quality while aligning with brand standards. Oversaw vendors and production, trained team members and freelancers, and contributed to marketing strategy.
Creative Director at English Communications
January 1, 2005 - January 1, 2007
Led creative direction for 200+ page magazine publications and advertising campaigns. Developed branding, billboards, and multi-channel marketing assets. Directed photo shoots and collaborated with clients on custom marketing strategies.
Graphic Designer at Muskegon Chronicle
January 1, 2000 - January 1, 2005
Designed ads, magazines, brochures, and promotional materials. Partnered with sales teams and clients to develop effective advertising solutions.

Education

Bachelors of Fine Art at Kendall College of Art and Design
January 1, 1993 - May 13, 1995
Major in Illustration
BFA, Illustration at Kendall College of Art & Design
January 11, 2030 - January 1, 1995
Associate Degree at University of Michigan, Flint
January 11, 2030 - March 19, 2026

Qualifications

CEO Innovation Award
January 1, 2020 - March 19, 2026

Industry Experience

Education, Manufacturing, Media & Entertainment, Professional Services, Retail
    uniE621 Paper Cut 2D
    illustrator paper 2D…
    uniE621 Illustration
    Illustration done in graphite.…
    paper Folded Brochure
    This is an insert for a nursery product line. It was printed and put into baggies with product samples. graphicdesigner…
    uniE608 Trips Across America
    Data collected on marketing trips to visit customers was visually captured and turned into short videos that could be posted on LinkedIn. I chose the photos and designed the slides, maps, and typography. video explainervideo…
    paper Wedding photo
    This was a wedding portrait painted in Watercolor. It is roughly 22 x 30".…