I am a communications professional with over 20 years of experience in marketing, writing, and content development across healthcare, education, and media. I specialize in turning research and clinical insights into clear, engaging stories that reach diverse audiences including clinicians, patients, schools, and the media. I thrive in cross-functional teams and have led integrated campaigns, multimedia initiatives, and webinar promotions to drive awareness and outcomes. I enjoy experimenting with new formats and technologies to improve messaging, including video series and leveraging AI tools to support content across channels. I am committed to mentoring colleagues and delivering consistent, measurable results through strategic storytelling and audience-first communications.…

Greg Fry

I am a communications professional with over 20 years of experience in marketing, writing, and content development across healthcare, education, and media. I specialize in turning research and clinical insights into clear, engaging stories that reach diverse audiences including clinicians, patients, schools, and the media. I thrive in cross-functional teams and have led integrated campaigns, multimedia initiatives, and webinar promotions to drive awareness and outcomes. I enjoy experimenting with new formats and technologies to improve messaging, including video series and leveraging AI tools to support content across channels. I am committed to mentoring colleagues and delivering consistent, measurable results through strategic storytelling and audience-first communications.…

Available to hire

I am a communications professional with over 20 years of experience in marketing, writing, and content development across healthcare, education, and media. I specialize in turning research and clinical insights into clear, engaging stories that reach diverse audiences including clinicians, patients, schools, and the media. I thrive in cross-functional teams and have led integrated campaigns, multimedia initiatives, and webinar promotions to drive awareness and outcomes.

I enjoy experimenting with new formats and technologies to improve messaging, including video series and leveraging AI tools to support content across channels. I am committed to mentoring colleagues and delivering consistent, measurable results through strategic storytelling and audience-first communications.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Communications Coordinator, Minds Matter Concussion Program at Children’s Hospital of Philadelphia
October 1, 2023 - Present
Lead marketing and outreach efforts promoting concussion research to clinical, patient, school, sports, and media audiences across digital and traditional platforms.
Senior Content Specialist at Albany Med Health System
October 1, 2023 - August 26, 2025
Wrote and edited digital and print content for internal and external publications reaching approximately 20,000 employees, 80,000 patients, and over 1,000 physicians and practices.
Communications Specialist at Capital District Physicians’ Health Plan
July 1, 2021 - August 26, 2025
Managing editor for "Focus on Health", a newsletter reaching more than 100,000 members; co-editor for "Network in the Know", a digital newsletter for 2,000 physician practices.
News Director & Brand Manager at Cayuga Radio Group
November 1, 2016 - August 26, 2025
Managed newsroom operations for nine radio stations generating 1,200 stories yearly for on-air and digital content. Anchored morning news on five stations, won six awards, and developed strategies to increase digital engagement and listenership.
Online Editor at Journal Register Company
January 1, 2013 - August 26, 2025
Managed content for Montgomery Media website representing 14 weekly newspapers. Served as video editor and managing editor for two weekly newspapers in Spring-Ford and Lansdale areas.
News Director/Consultant at WCHE Radio
November 1, 2012 - August 26, 2025
Created live mid-day news program including news, sports, weather, and business news. Built community relationships to grow brand awareness and access to newsmakers.
Reporter/Editor at Spotlight Newspapers
December 1, 2011 - August 26, 2025
Reported and edited news stories for local newspapers in Albany, NY.
Hudson Valley Bureau Chief at WAMC Northeast Public Radio
August 1, 2011 - August 26, 2025
Led news bureau covering Hudson Valley area for public radio station.
News Anchor/Reporter at Clear Channel Communications
July 1, 2009 - August 26, 2025
Anchored and reported news for the Albany, NY radio station.
Communications Coordinator at Minds Matter Concussion Program, Children’s Hospital of Philadelphia
October 1, 2023 - November 4, 2025
Marketing and outreach lead for program research; developed annual communications strategy, identified target audiences, and implemented new engagement tactics. Increased digital distribution list by 22% in under a year; quarterly newsletters maintained open rates above 40% with strong click rates. Created video series featuring researchers and clinicians to promote Minds Matter as a world leader in pediatric concussion care. Led marketing for Minds Matter training webinars, achieving an 85% year-over-year increase in attendees. Experience using internal and external LLMs to support content across channels.
Senior Content Specialist at Albany Med Health System
October 1, 2023 - October 1, 2023
Wrote and edited digital and print content for internal and external publications serving approximately 20,000 system employees, 80,000+ patients, and 1,000+ physicians/practices. Lead communications professional for 11 clinical areas, including a high-volume emergency department, Level 1 Trauma, and sports medicine programs. Contributor to components of the system-wide rollout of the marketing campaign With You for Everything (2021).
Communications Specialist at Capital District Physicians’ Health Plan
July 1, 2021 - July 1, 2021
Wrote/edited 2+ dozen digital and print marketing campaigns; led state programs, community engagement, and behavioral health marketing. Supported membership growth (3%) and behavioral health outreach reaching 300,000+ members during COVID-19. Managing editor for Focus on Health (100,000+ members) and co-editor of Network in the Know (2,000 practices). Led flu vaccination campaign; multi-media efforts and targeted email journeys increased year-over-year vaccination rates 2018–2021.
Marketing & Development Associate at Challenge Workforce Solutions
February 1, 2018 - February 1, 2018
Supported marketing, development, and outreach initiatives; contributed to proposals and collateral to strengthen employer and community partnerships; aided branding and communications efforts across programs.
News Director & Brand Manager at Cayuga Radio Group
November 1, 2016 - November 1, 2016
Directed branding and newsroom content for Cayuga Radio Group; oversaw audio production, newscasts, and promotional campaigns; collaborated with sales and programming to integrate digital content and on-air strategies.
Hudson Valley Bureau Chief at WAMC Northeast Public Radio
August 1, 2011 - August 1, 2011
Led bureau coverage for the Hudson Valley region; supervised reporters, produced and edited regional newscasts, and represented the bureau in cross-departmental initiatives; helped shape regional coverage strategy.
News Anchor/Reporter at Clear Channel Communications
July 1, 2009 - July 1, 2009
Anchored and reported local news; produced stories for air and contributed to on-air content development in the Albany market.

Education

Communications Studies at Montgomery County Community College
January 1, 2002 - January 1, 2004
Communications Studies at Montgomery County Community College
January 1, 2025 - August 26, 2025
at Montgomery County Community College
January 1, 2002 - January 1, 2004
at Montgomery County Community College
January 1, 2025 - November 4, 2025
at Syracuse University
January 11, 2030 - November 4, 2025

Qualifications

Content Editing
January 8, 2007 - August 26, 2025
I have been an editor for print and digital journalism publications, non-profit organizations, and large healthcare and health insurance companies in the Northeast.
Broadcasting/Voice Recording
May 17, 2004 - August 26, 2025
I worked for radio broadcasting companies for more than 12 years, including ClearChannel (now iHeart), Saga Communications, Route 81 Radio, and National Public Radio. Along with writing and editing stories for delivery on-air, I also worked as a voice over talent for AM and FM radio stations, including for commercial and promotional content.

Industry Experience

Healthcare, Non-Profit Organization, Other, Media & Entertainment, Education, Professional Services

Skills

Experience Level