Greg Fry

Wrote and edited digital and print content for internal and external publications serving approximately 20,000 system employees, 80,000+ patients, and 1,000+ physicians/practices. Lead communications professional for 11 clinical areas, including a high-volume emergency department, Level 1 Trauma, and sports medicine programs. Contributor to components of the system-wide rollout of the marketing campaign With You for Everything (2021).

Marketing and outreach lead for program research; developed annual communications strategy, identified target audiences, and implemented new engagement tactics. Increased digital distribution list by 22% in under a year; quarterly newsletters maintained open rates above 40% with strong click rates. Created video series featuring researchers and clinicians to promote Minds Matter as a world leader in pediatric concussion care. Led marketing for Minds Matter training webinars, achieving an 85% year-over-year increase in attendees. Experience using internal and external LLMs to support content across channels.

Wrote and edited digital and print content for internal and external publications reaching approximately 20,000 employees, 80,000 patients, and over 1,000 physicians and practices.