Basel/Paris based, I'm professional in the whole communication process (Social Media, PR,Image), with an international background. I am specialized in Public Relations, brand image, events, and digital strategy within the luxury and luxury industries. With a Degree in Fashion Styling and Communication from NABA Milano and a Master's in Luxury Communication and Strategic Marketing from 24ORE Business School, I bring both creative vision and strategic thinking to every project I lead. Over the past five years, I have developed a 360° expertise across PR&Communication-supporting international communication efforts for brands with a strong identity and global ambitions. I work daily on: • Press & Media Relations: coordinating international press offices, sending press releases and lookbooks, managing editorial requests, gifting, and sample tracking. • Influencer & VIP Collaborations: identifying profiles, managing seeding strategies, and monitoring outcomes. • Campaigns & Content: supporting production of campaigns and lookbooks, planning content calendars, and aligning visual strategy across social media. • Events & Showroom: organizing press days, events, and showroom setups; liaising with stylists and journalists; handling both logistical and strategic tasks to ensure brand consistency • Brand Communication Strategy: developing and executing multi-channel strategies that enhance visibility, engagement, and reputation internationally. My professional path began between Luxembourg and Italy, where I gained diverse experience across communication, fashion styling, and visual production for both corporate and creative contexts. These early roles gave me a strong foundation in coordination, aesthetic sensitivity, and cross-functional collaboration. In 2021, I joined CAP.74024 as Assistant to the Editor-in-Chief, where I played a key role in the magazine's editorial production and international communication. I supported the coordination of interviews, social media management, press outreach, and events during fashion weeks and publication launches. This dynamic environment allowed me to work closely with leading talents, stylists, and creatives, while reinforcing my passion for PR and image development. For the past two years, l've been working as a freelance PR and communication consultant, supporting luxury brands in their strategic development and international growth. At Elleme, I lead global communication efforts-overseeing press relations, influencer marketing, campaign production, and event planning. I manage partnerships across Europe, Asia, and the U.S., and coordinate with external PR agencies, stylists, and media to ensure the brand's positioning is consistent across all channels. In parallel, I support the growth of the emerging brand Saraen Paris, where I develop a full PR strategy that includes influencer collaborations, pop-up activations, press outreach, and social media guidance to build brand awareness and identity.

greta soldani

Basel/Paris based, I'm professional in the whole communication process (Social Media, PR,Image), with an international background. I am specialized in Public Relations, brand image, events, and digital strategy within the luxury and luxury industries. With a Degree in Fashion Styling and Communication from NABA Milano and a Master's in Luxury Communication and Strategic Marketing from 24ORE Business School, I bring both creative vision and strategic thinking to every project I lead. Over the past five years, I have developed a 360° expertise across PR&Communication-supporting international communication efforts for brands with a strong identity and global ambitions. I work daily on: • Press & Media Relations: coordinating international press offices, sending press releases and lookbooks, managing editorial requests, gifting, and sample tracking. • Influencer & VIP Collaborations: identifying profiles, managing seeding strategies, and monitoring outcomes. • Campaigns & Content: supporting production of campaigns and lookbooks, planning content calendars, and aligning visual strategy across social media. • Events & Showroom: organizing press days, events, and showroom setups; liaising with stylists and journalists; handling both logistical and strategic tasks to ensure brand consistency • Brand Communication Strategy: developing and executing multi-channel strategies that enhance visibility, engagement, and reputation internationally. My professional path began between Luxembourg and Italy, where I gained diverse experience across communication, fashion styling, and visual production for both corporate and creative contexts. These early roles gave me a strong foundation in coordination, aesthetic sensitivity, and cross-functional collaboration. In 2021, I joined CAP.74024 as Assistant to the Editor-in-Chief, where I played a key role in the magazine's editorial production and international communication. I supported the coordination of interviews, social media management, press outreach, and events during fashion weeks and publication launches. This dynamic environment allowed me to work closely with leading talents, stylists, and creatives, while reinforcing my passion for PR and image development. For the past two years, l've been working as a freelance PR and communication consultant, supporting luxury brands in their strategic development and international growth. At Elleme, I lead global communication efforts-overseeing press relations, influencer marketing, campaign production, and event planning. I manage partnerships across Europe, Asia, and the U.S., and coordinate with external PR agencies, stylists, and media to ensure the brand's positioning is consistent across all channels. In parallel, I support the growth of the emerging brand Saraen Paris, where I develop a full PR strategy that includes influencer collaborations, pop-up activations, press outreach, and social media guidance to build brand awareness and identity.

Available to hire

Basel/Paris based, I’m professional in the whole communication process (Social Media, PR,Image), with an international background.
I am specialized in Public Relations, brand image, events, and digital strategy within the luxury and luxury industries.
With a Degree in Fashion Styling and Communication from NABA Milano and a Master’s in Luxury Communication and Strategic Marketing from 24ORE Business School, I bring both creative vision and strategic thinking to every project I lead.
Over the past five years, I have developed a 360° expertise across PR&Communication-supporting international communication efforts for brands with a strong identity and global ambitions.
I work daily on:
• Press & Media Relations: coordinating international press offices, sending press releases and lookbooks, managing editorial requests, gifting, and sample tracking.
• Influencer & VIP Collaborations: identifying profiles, managing seeding strategies, and monitoring outcomes.
• Campaigns & Content: supporting production of campaigns and lookbooks, planning content calendars, and aligning visual strategy across social media.
• Events & Showroom: organizing press days, events, and showroom setups; liaising with stylists and journalists; handling both logistical and strategic tasks to ensure brand consistency
• Brand Communication Strategy: developing and executing multi-channel strategies that enhance visibility, engagement, and reputation internationally.
My professional path began between Luxembourg and Italy, where I gained diverse experience across communication, fashion styling, and visual production for both corporate and creative contexts. These early roles gave me a strong foundation in coordination, aesthetic sensitivity, and cross-functional collaboration.
In 2021, I joined CAP.74024 as Assistant to the Editor-in-Chief, where I played a key role in the magazine’s editorial production and international communication. I supported the coordination of interviews, social media management, press outreach, and events during fashion weeks and publication launches. This dynamic environment allowed me to work closely with leading talents, stylists, and creatives, while reinforcing my passion for PR and image development.
For the past two years, l’ve been working as a freelance PR and communication consultant, supporting luxury brands in their strategic development and international growth. At Elleme, I lead global communication efforts-overseeing press relations, influencer marketing, campaign production, and event planning. I manage partnerships across Europe, Asia, and the U.S., and coordinate with external PR agencies, stylists, and media to ensure the brand’s positioning is consistent across all channels. In parallel, I support the growth of the emerging brand Saraen Paris, where I develop a full PR strategy that includes influencer collaborations, pop-up activations, press outreach, and social media guidance to build brand awareness and identity.

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Language

Italian
Fluent
English
Advanced
French
Beginner

Work Experience

PR & Communications Coordinator at ELLE ME PR & COMMUNICATION
October 1, 2023 - Present
Coordinator for PR & Communications department; main tasks include public relations, VIPs and influencers management, press, loans and gifts, events, campaign/shoot production for ecommerce, showrooms and sale campaigns during Fashion Weeks; monthly business trips to Lisbon Warehouse; responsible for daily operations.
Assistant to Editor in Chief, Production at ELLE ME PR & COMMUNICATION
September 1, 2022 - September 24, 2025
Assistant to the Editor in Chief for production of the magazine; styling for shoots; participation/organization of events and shows; management of public relations; oversee social content and day-to-day operations.
PR & Communications Intern at BoSELLI PR & COMMUNICATION
June 1, 2021 - September 24, 2025
Curriculum internship in public relations and communications; proficient in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere), Office, Excel, Pages, Fashion GPS; demonstrated ability to work both independently and in teams; strong interpersonal and organizational skills.
PR & Communications Intern at Cap 7 4024 PR & COMMUNICATION
July 1, 2022 - September 24, 2025
PR & Communications internship focusing on public relations and communications.

Education

Diploma in Fashion System at Istituto Setificio Paolo Carcano, Como
January 1, 2010 - January 1, 2015
Diploma in Fashion System at 24 Ore Business School, Milan
January 1, 2021 - January 1, 2022
Bachelor of Fine Arts in Fashion Styling and Communication at NABA New Academy of Fine Arts, Milan
January 1, 2017 - January 1, 2021
Master in Luxury Communication and Strategic Marketing at NABA New Academy of Fine Arts, Milan
January 1, 2019 - January 1, 2021

Qualifications

CAP 7 4024 PR & COMMUNICATION
June 1, 2021 - July 1, 2022
Diploma in Fashion System
January 1, 2010 - January 1, 2015
Diploma in Fashion System
January 1, 2021 - January 1, 2022
Master in Luxury Communication and Strategic Marketing
January 1, 2019 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Education

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