Basel/Paris based, I’m professional in the whole communication process (Social Media, PR,Image), with an international background.
I am specialized in Public Relations, brand image, events, and digital strategy within the luxury and luxury industries.
With a Degree in Fashion Styling and Communication from NABA Milano and a Master’s in Luxury Communication and Strategic Marketing from 24ORE Business School, I bring both creative vision and strategic thinking to every project I lead.
Over the past five years, I have developed a 360° expertise across PR&Communication-supporting international communication efforts for brands with a strong identity and global ambitions.
I work daily on:
• Press & Media Relations: coordinating international press offices, sending press releases and lookbooks, managing editorial requests, gifting, and sample tracking.
• Influencer & VIP Collaborations: identifying profiles, managing seeding strategies, and monitoring outcomes.
• Campaigns & Content: supporting production of campaigns and lookbooks, planning content calendars, and aligning visual strategy across social media.
• Events & Showroom: organizing press days, events, and showroom setups; liaising with stylists and journalists; handling both logistical and strategic tasks to ensure brand consistency
• Brand Communication Strategy: developing and executing multi-channel strategies that enhance visibility, engagement, and reputation internationally.
My professional path began between Luxembourg and Italy, where I gained diverse experience across communication, fashion styling, and visual production for both corporate and creative contexts. These early roles gave me a strong foundation in coordination, aesthetic sensitivity, and cross-functional collaboration.
In 2021, I joined CAP.74024 as Assistant to the Editor-in-Chief, where I played a key role in the magazine’s editorial production and international communication. I supported the coordination of interviews, social media management, press outreach, and events during fashion weeks and publication launches. This dynamic environment allowed me to work closely with leading talents, stylists, and creatives, while reinforcing my passion for PR and image development.
For the past two years, l’ve been working as a freelance PR and communication consultant, supporting luxury brands in their strategic development and international growth. At Elleme, I lead global communication efforts-overseeing press relations, influencer marketing, campaign production, and event planning. I manage partnerships across Europe, Asia, and the U.S., and coordinate with external PR agencies, stylists, and media to ensure the brand’s positioning is consistent across all channels. In parallel, I support the growth of the emerging brand Saraen Paris, where I develop a full PR strategy that includes influencer collaborations, pop-up activations, press outreach, and social media guidance to build brand awareness and identity.
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