Motivated and creative marketing professional with proven experience in influencer marketing, brand communication, and public relations within the beauty and skin care industry. Skills in developing and executing digital campaigns, managing creator partnerships, and driving brand growth across multiple platforms. Passionate about beauty trends, product storytelling, and creating authentic connections between brands, influencers, and consumers.

Motivated and creative marketing professional with proven experience in influencer marketing, brand communication, and public relations within the beauty and skin care industry. Skills in developing and executing digital campaigns, managing creator partnerships, and driving brand growth across multiple platforms. Passionate about beauty trends, product storytelling, and creating authentic connections between brands, influencers, and consumers.

Available to hire

Motivated and creative marketing professional with proven experience in influencer marketing, brand communication, and public relations within the beauty and skin care industry.

Skills in developing and executing digital campaigns, managing creator partnerships, and driving brand growth across multiple platforms. Passionate about beauty trends, product storytelling, and creating authentic connections between brands, influencers, and consumers.

See more

Language

Italian
Fluent
English
Advanced

Work Experience

Brand & PR Assistant at LG Electronics Italy
July 1, 2024 - October 1, 2025
Managed influencer marketing initiatives across four LG brands, including talent scouting, product seeding, content approval, and performance tracking. Oversaw social media operations for LG's owned channels, including content planning, execution, publishing, and post-performance analysis. Supported event planning and execution (press days and showroom visits), ensuring seamless coordination and impactful brand representation.
Advocacy Intern at L’Oréal
September 1, 2020 - July 1, 2023
Managed influencer marketing campaigns across the four brands of the L’Oréal Dermatological Beauty division, building and maintaining strong relationships with key influencers to drive long-term collaboration and authentic brand engagement. Supported planning and execution of brand events and product launches, engaging influencers, media, and key stakeholders in the dermatological beauty sector. Contributed to PR activities, including drafting and distributing press releases and preparing press materials. Built and maintained relationships with journalists and beauty editors, strengthening media visibility and brand positioning.
Advocacy Intern at L’Oréal
November 1, 2025 - Present
Support for influencer marketing campaigns across four brands within L’Oréal Dermatological Beauty division; maintaining relationships with influencers, media, and stakeholders; assisting with brand events and product launches; contributing to press materials and media relations. Ongoing involvement starting November 2025.

Education

Master in International Marketing Management at Università del Sacro Cuore
September 1, 2023 - December 1, 2024
Bachelor in Corporate Communications and Public Relations at IULM University
September 1, 2020 - July 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Retail, Professional Services