Hi, I’m Wentian Wang, a multidisciplinary operator based in Shanghai with extensive experience across the coffee industry and a strong focus on social media and content growth. I’ve spent 12 years in coffee and more than 7 years building scalable content strategies on Chinese platforms like Douyin, Xiaohongshu, Bilibili, and WeChat Channels, blending storytelling with platform algorithms and audience psychology. I’ve launched and managed personal and commercial accounts with 100K+ followers and videos that reach over 1 million views, and I’m passionate about gaming and building vibrant online communities.
I also lead with a growth mindset, integrating AI tools to streamline content workflows, developing overseas social media workflows, and driving livestream operations and paid campaigns. I enjoy turning complex ideas into engaging IPs and collaborating across cultures to deliver results.
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