GreyWang
Hi, I’m Wentian Wang, a multidisciplinary operator based in Shanghai with extensive experience across the coffee industry and a strong focus on social media and content growth.
About
Hi, I’m Wentian Wang, a multidisciplinary operator based in Shanghai with extensive experience across the coffee industry and a strong focus on social media and content growth. I’ve spent 12 years in coffee and more than 7 years building scalable content strategies on Chinese platforms like Douyin, Xiaohongshu, Bilibili, and WeChat Channels, blending storytelling with platform algorithms and audience psychology. I’ve launched and managed personal and commercial accounts with 100K+ followers and videos that reach over 1 million views, and I’m passionate about gaming and building vibrant online communities.
I also lead with a growth mindset, integrating AI tools to streamline content workflows, developing overseas social media workflows, and driving livestream operations and paid campaigns. I enjoy turning complex ideas into engaging IPs and collaborating across cultures to deliver results.
- 9 years' experience
- Joined May 2026
Languages
- EnglishAdvanced
- ChineseFluent
Industry experience
- Gaming
- Media & Entertainment
- Software & Internet
- Professional Services
- Travel & Hospitality
Work experience· 4 roles
Led social media ecosystem development across Douyin, Xiaohongshu, and WeChat Channels; managed account incubation, content planning, creative direction, and audience growth; created the IP 'MOVA Coffee Lab'; integrated AI tools into content workflows; developed overseas social media workflows and livestream setup plans.
Built and managed the company’s social media department and operational systems; led cold-start operations for multiple brand accounts; created the personality-driven IP 'Grey Persona' focused on travel, coffee, and lifestyle storytelling; executed paid advertising campaigns across Douyin Ads, Xiaohongshu Juguang, and Tencent Ads; expanded boutique homestay partnerships in Dali and Lijiang with a 50% conversion rate.
Managed a 600 n coffee shop operation including products, procurement, training, and marketing; developed innovative beverage products using a '60% coffee + 40% non-coffee' strategy; led coffee bean sourcing, equipment management, and quality control; organized professional barista training programs for staff members.
Education
Certifications and awards
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