Garrett Hall

I design and lead revenue-generating marketing systems that align strategy and measurable execution. As a senior marketing leader and Fractional CMO, I translate business objectives into scalable growth. I have led multichannel organizations with full revenue accountability, including a $40M national division, and managed teams of up to 100 staff across acquisition, lifecycle marketing, and operations.
Most growth challenges are not channel problems. They are misalignments between direction, measurement, and execution. I focus on aligning marketing to defined revenue objectives before activating channels; establishing KPIs, tracking architecture, and executive reporting before scaling spend; building and optimizing full-funnel acquisition programs; and integrating AI to improve analysis and decision velocity without replacing judgment. Through DigitalMarketingResearch.ca, I provide audit-led growth strategy, fractional CMO leadership, and AI-enabled marketing system design for organizations that need clarity and accountability. In parallel, I teach digital marketing and AI applications at the post-secondary level.