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I design and lead revenue-generating marketing systems that align strategy and measurable execution. As a senior marketing leader and Fractional CMO, I translate business objectives into scalable growth. I have led multichannel organizations with full revenue accountability, including a $40M national division, and managed teams of up to 100 staff across acquisition, lifecycle marketing, and operations. Most growth challenges are not channel problems. They are misalignments between direction, measurement, and execution. I focus on aligning marketing to defined revenue objectives before activating channels; establishing KPIs, tracking architecture, and executive reporting before scaling spend; building and optimizing full-funnel acquisition programs; and integrating AI to improve analysis and decision velocity without replacing judgment. Through DigitalMarketingResearch.ca, I provide audit-led growth strategy, fractional CMO leadership, and AI-enabled marketing system design for organizations that need clarity and accountability. In parallel, I teach digital marketing and AI applications at the post-secondary level.…I design and lead revenue-generating marketing systems that align strategy and measurable execution. As a senior marketing leader and Fractional CMO, I translate business objectives into scalable growth. I have led multichannel organizations with full revenue accountability, including a $40M national division, and managed teams of up to 100 staff across acquisition, lifecycle marketing, and operations. Most growth challenges are not channel problems. They are misalignments between direction, measurement, and execution. I focus on aligning marketing to defined revenue objectives before activating channels; establishing KPIs, tracking architecture, and executive reporting before scaling spend; building and optimizing full-funnel acquisition programs; and integrating AI to improve analysis and decision velocity without replacing judgment. Through DigitalMarketingResearch.ca, I provide audit-led growth strategy, fractional CMO leadership, and AI-enabled marketing system design for organizations that need clarity and accountability. In parallel, I teach digital marketing and AI applications at the post-secondary level.

Garrett Hall

Fractional CMO, Marketing Strategist, Growth Marketer, +2

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I design and lead revenue-generating marketing systems that align strategy and measurable execution. As a senior marketing leader and Fractional CMO, I translate business objectives into scalable growth. I have led multichannel organizations with full revenue accountability, including a $40M national division, and managed teams of up to 100 staff across acquisition, lifecycle marketing, and operations. Most growth challenges are not channel problems. They are misalignments between direction, measurement, and execution. I focus on aligning marketing to defined revenue objectives before activating channels; establishing KPIs, tracking architecture, and executive reporting before scaling spend; building and optimizing full-funnel acquisition programs; and integrating AI to improve analysis and decision velocity without replacing judgment. Through DigitalMarketingResearch.ca, I provide audit-led growth strategy, fractional CMO leadership, and AI-enabled marketing system design for organizations that need clarity and accountability. In parallel, I teach digital marketing and AI applications at the post-secondary level.…I design and lead revenue-generating marketing systems that align strategy and measurable execution. As a senior marketing leader and Fractional CMO, I translate business objectives into scalable growth. I have led multichannel organizations with full revenue accountability, including a $40M national division, and managed teams of up to 100 staff across acquisition, lifecycle marketing, and operations. Most growth challenges are not channel problems. They are misalignments between direction, measurement, and execution. I focus on aligning marketing to defined revenue objectives before activating channels; establishing KPIs, tracking architecture, and executive reporting before scaling spend; building and optimizing full-funnel acquisition programs; and integrating AI to improve analysis and decision velocity without replacing judgment. Through DigitalMarketingResearch.ca, I provide audit-led growth strategy, fractional CMO leadership, and AI-enabled marketing system design for organizations that need clarity and accountability. In parallel, I teach digital marketing and AI applications at the post-secondary level.

Available to hire

I design and lead revenue-generating marketing systems that align strategy and measurable execution. As a senior marketing leader and Fractional CMO, I translate business objectives into scalable growth. I have led multichannel organizations with full revenue accountability, including a $40M national division, and managed teams of up to 100 staff across acquisition, lifecycle marketing, and operations.
Most growth challenges are not channel problems. They are misalignments between direction, measurement, and execution. I focus on aligning marketing to defined revenue objectives before activating channels; establishing KPIs, tracking architecture, and executive reporting before scaling spend; building and optimizing full-funnel acquisition programs; and integrating AI to improve analysis and decision velocity without replacing judgment. Through DigitalMarketingResearch.ca, I provide audit-led growth strategy, fractional CMO leadership, and AI-enabled marketing system design for organizations that need clarity and accountability. In parallel, I teach digital marketing and AI applications at the post-secondary level.

Skills

Language

English

Fluent

Work Experience

Professor of Digital Marketing at Sheridan

April 1, 2015 - Present

Teach digital marketing strategy, performance marketing, analytics, and AI applications. Integrate applied research with real-world execution frameworks drawn from executive and consulting experience. Teach performance marketing, analytics, and AI applications to undergraduate and postgraduate cohorts. Develop applied curriculum grounded in executive-level marketing systems.

Program Coordinator, Advertising and Marketing Communications at Sheridan

August 1, 2022 - January 31, 2024

Oversee program development, curriculum alignment, and student support within Advertising and Marketing Communications; coordinate program activities and liaise with faculty and industry partners.

Program Coordinator, Marketing at Sheridan

January 1, 2022 - September 30, 2023

Coordinate marketing program initiatives, policy development, and student services; support marketing curriculum alignment.

Program Advisor at Sheridan

August 1, 2018 - August 31, 2019

Provided program advising and support to students and faculty within marketing disciplines.

Mentor-In-Residence, EDGE Center Entrepreneurship and Changemaking at Sheridan

January 1, 2018 - Present

Advised early-stage founders on business model development, go-to-market strategy, and digital acquisition planning within Sheridan’s entrepreneurship center.

Digital Marketing Researcher & Consultant at Digital Marketing Researcher & Consultant (Self-employed)

April 1, 2021 - Present

Provide audit-led growth strategy and fractional CMO leadership to business owners and executive teams. Diagnose revenue constraints, redesign acquisition and conversion systems, and implement measurable performance marketing infrastructure. Lead initiatives across paid acquisition, marketing analytics, attribution, lifecycle automation, and CRM integration; align strategy, performance, and measurement to produce predictable, accountable growth.

Team Lead at University of Ontario Institute of Technology

July 1, 2020 - October 31, 2025

Led teams and projects in marketing and related programs; collaborated with UOIT on program development and industry partnerships.

Sessional Lecturer at University of Ontario Institute of Technology

August 1, 2017 - August 31, 2019

Taught and developed Digital Marketing courses; supported instruction and curriculum development.

Professor at Durham College

December 1, 2016 - August 31, 2019

Developed Digital Marketing Course and Instruction Support; taught International Management Course.

Multichannel Digital Marketing Management at AuroraCon

March 1, 2009 - May 31, 2018

Led integrated multichannel marketing and business development initiatives, aligning ecommerce, digital infrastructure, and operational systems to revenue and margin targets. Specialized in integrating offline marketing processes with digital acquisition and measurement systems.

Canadian Operations Management at Gardens Alive / The Added Touch

March 1, 2009 - May 31, 2013

Led Canadian marketing and operations functions, contributing to revenue growth beyond $25M through acquisition strategy, operational alignment, and multichannel marketing integration.

President at The Added Touch

January 1, 1996 - February 28, 2009

Full P&L responsibility for consumer marketing organization spanning catalogue, retail, and ecommerce channels. Managed seasonal staff of 100+ and oversaw acquisition marketing, merchandising, fulfillment, and operations. Built one of Canada’s largest catalogue-to-internet businesses during early ecommerce expansion.

Manager at Scholastic Books Book Clubs

August 1, 1992 - December 31, 1995

Led $40M national division with responsibility for acquisition marketing, lifecycle programs, pricing, forecasting, and cross-functional coordination across sales and operations.

Instructor (Part-Time) at Humber College

September 1, 1993 - April 30, 1994

Direct Marketing Fundamentals

Account Manager at Young & Rubicam

September 1, 1988 - July 31, 1992

Managed client relationships and integrated marketing initiatives across national accounts including IBM and the Art Gallery of Ontario.