Available to hire
I am Noura Maassarani, a senior art director with 17+ years of experience leading digital design, UX/UI and brand systems across agency and in-house teams. I’m a digital-first designer who thrives on concept development, design systems, and cross-channel execution, guiding projects from idea to rollout for international clients.
I collaborate with clients and multidisciplinary teams to translate regulatory, technical, and user requirements into structured user journeys and scalable UI components, while evolving visual identities across digital and offline touchpoints. I’m open to permanent roles in Basel and selective project work, with a passion for creating consistent, high-quality experiences across web, mobile, and print.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Arabic
Fluent
German
Beginner
Work Experience
Art Director & UX/UI Specialist at Wooz’up Marketing & Communication Agency
August 1, 2020 - PresentLead creative and UX/UI direction for digital platforms, branding initiatives, and marketing campaigns. Design user-centered web and mobile interfaces aligned with brand strategy, accessibility standards, and usability best practices. Define and maintain visual identities and design systems across multiple client accounts. Translate business objectives into coherent user journeys in collaboration with strategy, marketing, and development teams. Manage client relationships, reviews, timelines, and quality across concurrent projects.
Communication Officer at Hager Group
February 1, 2018 - July 1, 2018Designed internal and external communication materials in line with corporate brand guidelines. Produced visual assets for international markets across Europe, the Middle East, Africa, and South America. Adapted communication materials for multilingual and multicultural audiences.
Account Director at Alefant Advertising Agency
September 1, 2016 - July 1, 2017Managed key client accounts and coordinated creative, strategy, and production teams. Oversaw campaign development from concept through execution across print and digital channels. Strengthened client relationships through strategic alignment and creative leadership.
Marketing Manager at Doha International Airport (Qatar Airways Group)
February 1, 2012 - August 1, 2015Led creative design and digital production for the airport website and mobile applications. Designed banners, landing pages, email campaigns, and rich media assets. Collaborated on passenger-facing mobile applications supporting airport transition operations. Coordinated multiple stakeholders, agencies, and production partners.
Studio Manager at Mac DDB
January 1, 2010 - January 1, 2012Managed daily operations of the creative studio. Coordinated designers, account teams, and external production partners.
Graphic Designer at Saad Group (Publishing & Media)
January 1, 2007 - January 1, 2010Designed print and digital advertising materials for publishing and media platforms. Supported branding, layout, and production across publications.
Graphic & Web Designer at Pixel Veggie (Tribal DDB Partner Agency)
September 1, 2006 - January 1, 2007Designed websites, digital layouts, and graphic assets. Collaborated with creative and technical teams.
Art Director / UX/UI Specialist at Wooz’up Marketing & Communication Agency
August 1, 2020 - PresentDesign and deliver responsive websites, UI systems, and digital platforms for startups, public-sector organizations, and corporate clients. Create wireframes, high-fidelity UI mockups, and interactive prototypes in Figma for web and mobile experiences. Define visual identities, brand guidelines, and scalable design systems aligned with product and business goals. Collaborate closely with founders, marketing teams, developers, and stakeholders to refine product vision and user flows. Translate complex requirements into clear, usable, and visually consistent digital solutions. Manage projects end to end, from discovery and concept to launch-ready assets.
Art Director / Account & Studio Roles at Alefant Advertising Agency
September 1, 2016 - July 1, 2017Delivered branding, digital design, and web projects across media, real estate, finance, healthcare, and transportation. Designed websites, UI layouts, and visual assets for international clients. Managed creative production, coordinated teams, and ensured consistency across digital and print deliverables.
Graphic Designer at Saad Group (Publishing & Media)
January 1, 2006 - January 1, 2009Designed print and digital advertising materials for publishing and media platforms. Supported branding, layout, and production across publications. Collaborated with creative and technical teams on early digital platforms.
Art Director · UX/UI Specialist at Wooz’up Marketing & Communication Agency
January 1, 2020 - PresentLead end-to-end art direction and UX/UI delivery for 15+ digital and brand projects per year, from brief analysis to final rollout. Build and maintain multi-channel design systems across web platforms, campaigns and print for cross-border clients. Develop and evolve visual identities, ensuring consistency across digital and offline touchpoints. Translate regulatory, technical and user requirements into structured user journeys and scalable UI components. Act as senior design partner in client reviews and decision-making workshops.
Education
Master’s Degree (M2) Multimedia & Infography (UX/UI Focus) at University of Strasbourg, France
January 11, 2030 - January 16, 2026Master’s Degree (M1) Multimedia & Infography at University of Strasbourg, France
January 11, 2030 - January 16, 2026Bachelor of Arts Graphic Design at University of Balamand (ALBA), Lebanon
January 11, 2030 - January 16, 2026Master’s Degree (M2) in Multimedia & Infography (UX/UI Focus) at University of Strasbourg, France
January 11, 2030 - February 4, 2026Master’s Degree (M1) in Multimedia & Infography at University of Strasbourg, France
January 11, 2030 - February 4, 2026Bachelor of Arts in Graphic Design at University of Balamand (ALBA), Lebanon
January 11, 2030 - February 4, 2026Master’s Degree (M1 & M2) Multimedia & Infography (UX/UI) at University of Strasbourg, France
January 1, 2016 - January 1, 2019Bachelor of Arts Graphic Design at University of Balamand, Lebanon
January 1, 2003 - January 1, 2006Qualifications
Practical Integration of Generative AI Tools into Professional Workflows
January 11, 2030 - January 16, 2026Adobe XD Advanced
January 11, 2030 - January 16, 2026Aikido Management (Project Management)
January 11, 2030 - January 16, 2026Influence with Impact
January 11, 2030 - January 16, 2026Adobe Premiere Pro
January 11, 2030 - January 16, 2026Creative Workshops
January 11, 2030 - January 16, 2026Practical Integration of Generative AI Tools into Professional Workflows
January 11, 2030 - February 4, 2026Adobe XD Advanced
January 11, 2030 - February 4, 2026Aikido Management (Project Management)
January 11, 2030 - February 4, 2026Influence with Impact
January 11, 2030 - February 4, 2026Adobe Premiere Pro
January 11, 2030 - February 4, 2026Creative Workshops
January 11, 2030 - February 4, 2026Practical Integration of Generative AI Tools into Professional Workflows
January 11, 2030 - February 15, 2026Adobe XD Advanced
January 11, 2030 - February 15, 2026Aikido Management (Project Management)
January 11, 2030 - February 15, 2026Influence with Impact
January 11, 2030 - February 15, 2026Adobe Premiere Pro
January 11, 2030 - February 15, 2026Adobe After Effects
January 11, 2030 - February 15, 2026Adobe Illustrator
January 11, 2030 - February 15, 2026Adobe InDesign
January 11, 2030 - February 15, 2026Adobe Photoshop
January 11, 2030 - February 15, 2026Microsoft Office
January 11, 2030 - February 15, 2026Industry Experience
Transportation & Logistics, Education, Energy & Utilities, Real Estate & Construction, Financial Services, Media & Entertainment, Travel & Hospitality, Professional Services, Government, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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