For Hims’ 2025 campaign, we crafted an original score and immersive sound design that amplify the brand’s bold vision in transforming the conversation around sexual health.
- Composer
- Sound Designer
Hi, I’m Griffin James, a multidisciplinary composer and audio professional based in Los Angeles.
Hi, I’m Griffin James, a multidisciplinary composer and audio professional based in Los Angeles. I co-founded SAATU to provide music direction, bespoke composition, sound design and audio post-production for documentaries, podcasts, films and TV series, while also adding a sharp musical perspective to brand advertising. I collaborate closely with clients to deliver tailored, storytelling-driven sound.
My experience spans music production, sound design and audio engineering, and I’ve organized collaborations with major labels and publishers to secure synchronization rights across multi-platform campaigns. I thrive on cross-functional teamwork, on-set recording, and crafting immersive soundscapes that elevate narrative impact.
For Hims’ 2025 campaign, we crafted an original score and immersive sound design that amplify the brand’s bold vision in transforming the conversation around sexual health.
As part of Backbone’s new Backbone Pro controller launch, an ambitious soundtrack and sound design excursion was required to adequately assist the surreal narrative of the Niji campaign video.
This was a sizeable project from director Bradley Calder & producer Jamie Parkhurst and we were super proud to have been asked to contribute for such an impressive body of work.
Alongside esteemed director and friend Jonny Look, we were tasked with creating a quasi meditative come trip hop radio experience through the listening perspective of Leonel Messi.
Engineered and mixed high-quality audio for the What's Contemporary Now? and The Recovering Elitist podcasts; collaborated with hosts and guests to design custom soundscapes; managed remote recording sessions and ensured consistency across platforms.
Developed multimedia content for digital platforms (Discord, social media and video); collaborated with cross-functional teams to implement content strategies that align with marketing goals; conducted in-depth research on crypto trends to produce graphics, videos and educational materials.
Established SAATU to provide music direction, bespoke composition, sound design and audio post-production for documentaries, podcasts, films and TV series; coordinated with major and independent record labels and publishers to secure synchronization agreements for multi-platform client campaigns; involved in production, licensing, on-set recording and playlist curation.
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