Heavy Fresh – brand identity

Heavy Fresh is a new music agency based in Szczecin, Poland, dedicated to booking, live event production, touring, and artist management.

Our design approach positioned the agency as a bold and reliable partner for emerging talent. The identity centers on a minimalist, adaptable logo system, supported by a black-and-white palette accented with purple hues — a subtle nod to stage lighting and live performance energy.

At its core lies the frame motif, derived from the logo, serving as both a stage and a window of opportunity for young creators. This visual device unifies the brand across digital and print applications, providing a clear and consistent presence in a competitive market.