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I’m a music executive and talent strategist focused on developing artists, producers, and creative systems that drive the next wave of African music. Over the years, I’ve managed and collaborated with artists including Shallipopi, Reehaa, Damo K, and producer Dibs — leading campaigns across performance strategy, logistics, brand partnerships, and creative direction. My work sits at the intersection of creativity and structure. I’m passionate about helping artists build clarity, brand identity, and longevity beyond hype. My goal is to create systems that allow talent to grow sustainably while delivering meaningful impact in the industry.…I’m a music executive and talent strategist focused on developing artists, producers, and creative systems that drive the next wave of African music. Over the years, I’ve managed and collaborated with artists including Shallipopi, Reehaa, Damo K, and producer Dibs — leading campaigns across performance strategy, logistics, brand partnerships, and creative direction. My work sits at the intersection of creativity and structure. I’m passionate about helping artists build clarity, brand identity, and longevity beyond hype. My goal is to create systems that allow talent to grow sustainably while delivering meaningful impact in the industry.

Oluwatobi Akinotan

Music Producer, Project Manager, Marketing Strategist, +2

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I’m a music executive and talent strategist focused on developing artists, producers, and creative systems that drive the next wave of African music. Over the years, I’ve managed and collaborated with artists including Shallipopi, Reehaa, Damo K, and producer Dibs — leading campaigns across performance strategy, logistics, brand partnerships, and creative direction. My work sits at the intersection of creativity and structure. I’m passionate about helping artists build clarity, brand identity, and longevity beyond hype. My goal is to create systems that allow talent to grow sustainably while delivering meaningful impact in the industry.…I’m a music executive and talent strategist focused on developing artists, producers, and creative systems that drive the next wave of African music. Over the years, I’ve managed and collaborated with artists including Shallipopi, Reehaa, Damo K, and producer Dibs — leading campaigns across performance strategy, logistics, brand partnerships, and creative direction. My work sits at the intersection of creativity and structure. I’m passionate about helping artists build clarity, brand identity, and longevity beyond hype. My goal is to create systems that allow talent to grow sustainably while delivering meaningful impact in the industry.

Available to hire

I’m a music executive and talent strategist focused on developing artists, producers, and creative systems that drive the next wave of African music.

Over the years, I’ve managed and collaborated with artists including Shallipopi, Reehaa, Damo K, and producer Dibs — leading campaigns across performance strategy, logistics, brand partnerships, and creative direction.

My work sits at the intersection of creativity and structure. I’m passionate about helping artists build clarity, brand identity, and longevity beyond hype. My goal is to create systems that allow talent to grow sustainably while delivering meaningful impact in the industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Talent Manager at Shallipopi

January 1, 2025 - January 1, 2025

Coordinated creative services for marketing campaigns, including artwork development, asset management, and project timelines. Collaborated with internal teams and external agencies to ensure timely delivery of high-quality marketing materials. Negotiated, coordinated tours and managed logistics for Shallipopi Club tour and events. Managed relationships with artists and provided direction on creative concepts. Assisted in budget management and project expense tracking. Handled stage direction and line-up for Shallipopi's first Homecoming show in Benin and provided real-time support during performances at Headline Fest in Lagos. Served as main point of contact for brand endorsement campaigns (Hell Energy Drink, BoohooMan) to ensure marketing assets align with the artist's vision.

Talent Manager at Dvpper Music and Entertainment

January 1, 2025 - January 1, 2025

Coordinated marketing campaigns, booked gigs, and supported contract negotiation. Managed three artists and one producer (Damo K, Reehaa, Shallipopi, Dibs Tunes), overseeing career development and project execution. Developed and executed revenue growth strategies, secured high-profile gigs, and negotiated contracts. Collaborated cross-functionally to deliver projects on time and within budget. Submitted Headies Award entries for talent and other Dapper Music artists; led to nominations.

Talent Manager at Dibs Tunes

January 1, 2025 - January 1, 2025

Managed producer Dibs, overseeing career operations, bookings, and strategic growth. Coordinated production placements with artists (e.g., Seyi Vibez, Balloranking, Skibii, TML, Zerry DL, Muyeez, Seyi Vibez, Nerry Cole, Barry Jhay, Pa Brymo). Negotiated collaborations, handled clearances, release planning, and maintained label/producer relationships to grow brand visibility and placements. Notably, contributed production to Seyi Vibez’s Thy Kingdom Come 2023, Vibe Till Thy Kingdom Come 2023, and Memory Card EP 2023.

Talent Manager at Hyzah

December 31, 2023 - December 31, 2023

Represented, developed and helped integrate Hyzah into the music industry after Drake followed him. Initiated and maintained relationships with clients, negotiators, and industry professionals. Managed artist bookings, contracts, and finances. Coordinated artist appearances at major events. Aligned with Warner Music UK's marketing team to carry out all marketing assignments for Hyzah and employed third parties for promotional tasks. Resulted in significant exposure, including over 80K Instagram followers earned in one month.