Andrea Farkas

Available to hire

I'm Andrea Farkas, a strategic and hands-on B2B SaaS and deep-tech marketing leader with 14+ years of experience scaling revenue across Europe.

About

I’m Andrea Farkas, a strategic and hands-on B2B SaaS and deep-tech marketing leader with 14+ years of experience scaling revenue across Europe. I excel in company and product positioning, account-based marketing, CRM and MarTech, and AI-driven marketing ecosystems. I thrive on building cross-functional teams to accelerate pipeline, raise brand visibility, and drive measurable ROI through content, events, SEO, and digital campaigns. I’m skilled at aligning with sales and regional teams to enable co-marketing, GTM execution, and CX strategy. I’m passionate about marketing that delivers tangible results in fast-growing, innovation-driven companies.

I’m energized by turning ambitious marketing plans into scalable, data-driven programs that compound growth and enable sales to close faster. I believe in clear ICP targeting, rigorous measurement, and continuous optimization to deliver long-term value for customers and the business.

  • 13 years' experience
  • Joined May 2026

Languages

  • EnglishFluent
  • HungarianFluent
  • DutchAdvanced

Industry experience

  • Software & Internet
  • Professional Services
  • Other

More experts in Almere, Netherlands

Work experience· 11 roles

Head of Marketing (B2B Deep Tech Scale-up) · VillariJul 2025 – Present · 1 yr 5 mos

Own and scale the end-to-end marketing function in a high-growth deep tech environment, focusing on ARR growth, pipeline generation, and sales alignment. Build and execute a full-funnel demand engine across digital, outbound, and events; define ICP with Sales; deliver sales enablement content and outreach frameworks; own global events; supervise content across channels; drive AI adoption and Martech improvements; establish scalable marketing processes and reporting.

Head of Marketing Operations & Growth (HR SaaS & Professional Services ) · Top Employers InstituteJul 2023 – Jun 2025 · 2 yrs

Built ABM-driven campaigns and an AI-enabled MarTech stack across EMEA, APAC and the US, contributing 20% of revenue. Developed a full-funnel ABM demand strategy, managed campaigns via SEO, Google Ads, LinkedIn, webinars, and events; led enterprise events; partnered with Sales, Product, and RevOps to optimize ICPs; managed a 6-person team.

Head of Marketing Operations · Top Employers InstituteMay 2022 – Jun 2023 · 1 yr 2 mos

Established digital performance function; implemented Pardot and Salesforce-based CRM automation; created dashboards measuring ROI, CAC, LTV; led ICP and persona work; aligned GTM with Sales and Product; launched product marketing initiatives; managed events and thought leadership.

International Marketing Communications Manager (Construction) · WalravenApr 2020 – Jan 2022 · 1 yr 10 mos
Marketing & Manager (Ad interim) · C.H. RobinsonAug 2019 – Jan 2020 · 6 mos
Marketing Strategy & Automation Consultant · Penfield Digital , UXDX & AFaktorJan 2019 – Mar 2023 · 4 yrs 3 mos
Global Trainer · Signify/Philips Lighting (IoT lighting)Nov 2018 – Jul 2019 · 9 mos
Global Marketing Communications Manager · Signify/ Philips LightingJan 2016 – Dec 2018 · 3 yrs

Education

Master · University of Amsterdam2017 – 2019
Bachelor in Business Administration · Avans University of Applied Sciences2011 – 2013
Bachelor in Business Administration · Budapest Business School2009 – 2013

Certifications and awards

Coaching Foundation Certification2024 – 2026
Marketo and Salesforce Marketing Cloud Certification2022 – 2026
Change Management Certified (APMG)2021 – 2026
CXL - Growth Marketing2024 – 2026

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