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I'm Andrea Farkas, a strategic and hands-on B2B SaaS and deep-tech marketing leader with 14+ years of experience scaling revenue across Europe. I excel in company and product positioning, account-based marketing, CRM and MarTech, and AI-driven marketing ecosystems. I thrive on building cross-functional teams to accelerate pipeline, raise brand visibility, and drive measurable ROI through content, events, SEO, and digital campaigns. I’m skilled at aligning with sales and regional teams to enable co-marketing, GTM execution, and CX strategy. I’m passionate about marketing that delivers tangible results in fast-growing, innovation-driven companies. I’m energized by turning ambitious marketing plans into scalable, data-driven programs that compound growth and enable sales to close faster. I believe in clear ICP targeting, rigorous measurement, and continuous optimization to deliver long-term value for customers and the business.…I'm Andrea Farkas, a strategic and hands-on B2B SaaS and deep-tech marketing leader with 14+ years of experience scaling revenue across Europe. I excel in company and product positioning, account-based marketing, CRM and MarTech, and AI-driven marketing ecosystems. I thrive on building cross-functional teams to accelerate pipeline, raise brand visibility, and drive measurable ROI through content, events, SEO, and digital campaigns. I’m skilled at aligning with sales and regional teams to enable co-marketing, GTM execution, and CX strategy. I’m passionate about marketing that delivers tangible results in fast-growing, innovation-driven companies. I’m energized by turning ambitious marketing plans into scalable, data-driven programs that compound growth and enable sales to close faster. I believe in clear ICP targeting, rigorous measurement, and continuous optimization to deliver long-term value for customers and the business.

Andrea Farkas

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I'm Andrea Farkas, a strategic and hands-on B2B SaaS and deep-tech marketing leader with 14+ years of experience scaling revenue across Europe. I excel in company and product positioning, account-based marketing, CRM and MarTech, and AI-driven marketing ecosystems. I thrive on building cross-functional teams to accelerate pipeline, raise brand visibility, and drive measurable ROI through content, events, SEO, and digital campaigns. I’m skilled at aligning with sales and regional teams to enable co-marketing, GTM execution, and CX strategy. I’m passionate about marketing that delivers tangible results in fast-growing, innovation-driven companies. I’m energized by turning ambitious marketing plans into scalable, data-driven programs that compound growth and enable sales to close faster. I believe in clear ICP targeting, rigorous measurement, and continuous optimization to deliver long-term value for customers and the business.…I'm Andrea Farkas, a strategic and hands-on B2B SaaS and deep-tech marketing leader with 14+ years of experience scaling revenue across Europe. I excel in company and product positioning, account-based marketing, CRM and MarTech, and AI-driven marketing ecosystems. I thrive on building cross-functional teams to accelerate pipeline, raise brand visibility, and drive measurable ROI through content, events, SEO, and digital campaigns. I’m skilled at aligning with sales and regional teams to enable co-marketing, GTM execution, and CX strategy. I’m passionate about marketing that delivers tangible results in fast-growing, innovation-driven companies. I’m energized by turning ambitious marketing plans into scalable, data-driven programs that compound growth and enable sales to close faster. I believe in clear ICP targeting, rigorous measurement, and continuous optimization to deliver long-term value for customers and the business.

Available to hire

I’m Andrea Farkas, a strategic and hands-on B2B SaaS and deep-tech marketing leader with 14+ years of experience scaling revenue across Europe. I excel in company and product positioning, account-based marketing, CRM and MarTech, and AI-driven marketing ecosystems. I thrive on building cross-functional teams to accelerate pipeline, raise brand visibility, and drive measurable ROI through content, events, SEO, and digital campaigns. I’m skilled at aligning with sales and regional teams to enable co-marketing, GTM execution, and CX strategy. I’m passionate about marketing that delivers tangible results in fast-growing, innovation-driven companies.

I’m energized by turning ambitious marketing plans into scalable, data-driven programs that compound growth and enable sales to close faster. I believe in clear ICP targeting, rigorous measurement, and continuous optimization to deliver long-term value for customers and the business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hungarian

Fluent

Dutch

Advanced

Work Experience

Head of Marketing (B2B Deep Tech Scale-up) at Villari

July 1, 2025 - Present

Own and scale the end-to-end marketing function in a high-growth deep tech environment, focusing on ARR growth, pipeline generation, and sales alignment. Build and execute a full-funnel demand engine across digital, outbound, and events; define ICP with Sales; deliver sales enablement content and outreach frameworks; own global events; supervise content across channels; drive AI adoption and Martech improvements; establish scalable marketing processes and reporting.

Head of Marketing Operations & Growth (HR SaaS & Professional Services ) at Top Employers Institute

July 1, 2023 - June 1, 2025

Built ABM-driven campaigns and an AI-enabled MarTech stack across EMEA, APAC and the US, contributing 20% of revenue. Developed a full-funnel ABM demand strategy, managed campaigns via SEO, Google Ads, LinkedIn, webinars, and events; led enterprise events; partnered with Sales, Product, and RevOps to optimize ICPs; managed a 6-person team.

Head of Marketing Operations at Top Employers Institute

May 1, 2022 - June 1, 2023

Established digital performance function; implemented Pardot and Salesforce-based CRM automation; created dashboards measuring ROI, CAC, LTV; led ICP and persona work; aligned GTM with Sales and Product; launched product marketing initiatives; managed events and thought leadership.

Marketing Strategy & Automation Consultant at Penfield Digital , UXDX & AFaktor

January 1, 2019 - March 1, 2023

Delivered full-funnel SaaS marketing strategies for scaling B2B/B2C clients; designed campaign frameworks and CRM/automation infrastructure; integrated MarTech (HubSpot, Pardot, GA4) for reporting, segmentation, automation, and optimization; created thought leadership strategies including webinars, whitepapers, and blog content; coached teams on ABM, reporting standards, and CRM adoption for scalable ops.

International Marketing Communications Manager (Construction) at Walraven

April 1, 2020 - January 1, 2022

Led global demand gen and CRM transformation — developing scalable, region-specific campaigns and brand awareness strategies. Rolled out global account-based campaign frameworks and regional event strategies; repositioned the Walraven brand; conducted persona research and market analysis; rolled out new messaging company-wide; owned global content and product messaging; implemented CRM (MS Dynamics) and automation tools; created performance dashboards and optimized budget allocation to drive LTV and CAC improvement; managed cross-functional teams.

Marketing & Manager (Ad interim) at C.H. Robinson

August 1, 2019 - January 1, 2020

Marketing leadership role focused on SaaS logistics and professional services; strategy and execution across campaigns and initiatives.

Global Trainer at Signify/Philips Lighting (IoT lighting)

November 1, 2018 - July 1, 2019

Global training and marketing communications; enablement and knowledge transfer across regions.

Global Marketing Communications Manager at Signify/ Philips Lighting

January 1, 2016 - December 1, 2018

Global marketing communications leadership for B2B, overseeing brand and product messaging across regions.

B2B Marketing Assistant at Signify

June 1, 2015 - December 1, 2015

Supported B2B marketing campaigns, content, events, and channels.