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Hi, I’m Golda Gomez—Fractional CMO and Global Marketing Advisor with 15+ years of experience leading GTM strategy and full-funnel growth across B2C, B2B, SaaS, FMCG, and marketplace businesses. I’ve built and guided high-performing teams for global brands and fast-growth startups including Tinder, Heineken, and Kimberly-Clark, blending long-term brand discipline with hands-on execution. I translate ambiguity into clear strategic roadmaps and drive CAC/LTV optimization through AI-enabled marketing automation and systematic experimentation. Based in Barcelona, I partner with startups and scale-ups worldwide to turn data-driven insights into repeatable growth engines and compelling customer journeys.…Hi, I’m Golda Gomez—Fractional CMO and Global Marketing Advisor with 15+ years of experience leading GTM strategy and full-funnel growth across B2C, B2B, SaaS, FMCG, and marketplace businesses. I’ve built and guided high-performing teams for global brands and fast-growth startups including Tinder, Heineken, and Kimberly-Clark, blending long-term brand discipline with hands-on execution. I translate ambiguity into clear strategic roadmaps and drive CAC/LTV optimization through AI-enabled marketing automation and systematic experimentation. Based in Barcelona, I partner with startups and scale-ups worldwide to turn data-driven insights into repeatable growth engines and compelling customer journeys.

Golda Gomez

Fractional CMO, Marketing Consultant, Brand Strategist, +2

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Hi, I’m Golda Gomez—Fractional CMO and Global Marketing Advisor with 15+ years of experience leading GTM strategy and full-funnel growth across B2C, B2B, SaaS, FMCG, and marketplace businesses. I’ve built and guided high-performing teams for global brands and fast-growth startups including Tinder, Heineken, and Kimberly-Clark, blending long-term brand discipline with hands-on execution. I translate ambiguity into clear strategic roadmaps and drive CAC/LTV optimization through AI-enabled marketing automation and systematic experimentation. Based in Barcelona, I partner with startups and scale-ups worldwide to turn data-driven insights into repeatable growth engines and compelling customer journeys.…Hi, I’m Golda Gomez—Fractional CMO and Global Marketing Advisor with 15+ years of experience leading GTM strategy and full-funnel growth across B2C, B2B, SaaS, FMCG, and marketplace businesses. I’ve built and guided high-performing teams for global brands and fast-growth startups including Tinder, Heineken, and Kimberly-Clark, blending long-term brand discipline with hands-on execution. I translate ambiguity into clear strategic roadmaps and drive CAC/LTV optimization through AI-enabled marketing automation and systematic experimentation. Based in Barcelona, I partner with startups and scale-ups worldwide to turn data-driven insights into repeatable growth engines and compelling customer journeys.

Available to hire

Hi, I’m Golda Gomez—Fractional CMO and Global Marketing Advisor with 15+ years of experience leading GTM strategy and full-funnel growth across B2C, B2B, SaaS, FMCG, and marketplace businesses. I’ve built and guided high-performing teams for global brands and fast-growth startups including Tinder, Heineken, and Kimberly-Clark, blending long-term brand discipline with hands-on execution. I translate ambiguity into clear strategic roadmaps and drive CAC/LTV optimization through AI-enabled marketing automation and systematic experimentation.

Based in Barcelona, I partner with startups and scale-ups worldwide to turn data-driven insights into repeatable growth engines and compelling customer journeys.

Skills

Experience Level

Expert

Expert

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Expert

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Expert

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Marketing Director & Country Manager at Tinder Dating App

December 1, 2019 - January 1, 2024

Led Tinder's first country operations in the Philippines, managing P&L, budgets, and the value proposition for new feature launches. Localized product messaging, activation, and growth strategy; directed the user funnel (acquisition, activation, retention, monetization) and built dashboards to track CAC, CPI, LTV, and churn. Negotiated 15 telco and lifestyle partnerships and delivered 360 omnichannel campaigns (ATL/BTL, OOH, social ads, events, influencers) to drive installs and subscription revenue.

Marketing & Product Manager at HEINEKEN CAMBODIA

February 1, 2017 - November 1, 2019

Defined product roadmap and positioning, contributing to 61% sales growth and 64% market share. Localized product messaging, built B2B partnerships, and directed €11M omnichannel campaigns across TV, OOH, digital, PR, and influencer activations. Launched ecommerce and D2C initiatives; led cross-functional GTM launches with Product, Supply Chain, and Sales; managed P&L and ROI.

Head of Global Marketing & Product Development at SPLASH CORPORATION

November 1, 2012 - February 1, 2017

Launched 50+ SKUs across international markets, developed global brand architecture and GTM playbooks, and drove double-digit revenue growth with +50% profit through campaign optimization. Spearheaded agile marketing workflows, mentored global teams, and built 360 omni-channel campaigns with consistent brand governance and cross-market resonance.

Product, GTM, and Accounts Manager at KIMBERLY-CLARK CORPORATION

January 1, 2005 - October 1, 2012

Led 12 SKU launches with +43% net sales growth; crafted consumer-focused marketing plans, PR, digital and influencer activations; managed key accounts, distributors, and retailers; executed promotions and trade marketing initiatives, developing planograms and sales playbooks to drive category leadership.