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I am Gufran Wenes, a results-driven digital marketing professional with hands-on experience managing multi-platform advertising campaigns across TikTok, Shopee, Tokopedia, and Meta. With a background in Tourism and a Full-Stack Digital Marketing certification from Revo U, I specialize in performance marketing strategy, ad optimization, and creative briefings. Currently, I work as a Digital Marketing Specialist at Katalis AI, where I manage end-to-end paid media execution and collaborate closely with creative, content, and marketplace teams. I actively contribute to monthly performance review meetings and campaign planning, ensuring all strategies are aligned with business goals. Passionate about combining data with creativity, I strive to build campaigns that drive both performance and brand growth.…I am Gufran Wenes, a results-driven digital marketing professional with hands-on experience managing multi-platform advertising campaigns across TikTok, Shopee, Tokopedia, and Meta. With a background in Tourism and a Full-Stack Digital Marketing certification from Revo U, I specialize in performance marketing strategy, ad optimization, and creative briefings. Currently, I work as a Digital Marketing Specialist at Katalis AI, where I manage end-to-end paid media execution and collaborate closely with creative, content, and marketplace teams. I actively contribute to monthly performance review meetings and campaign planning, ensuring all strategies are aligned with business goals. Passionate about combining data with creativity, I strive to build campaigns that drive both performance and brand growth.

Gufran Wenes

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I am Gufran Wenes, a results-driven digital marketing professional with hands-on experience managing multi-platform advertising campaigns across TikTok, Shopee, Tokopedia, and Meta. With a background in Tourism and a Full-Stack Digital Marketing certification from Revo U, I specialize in performance marketing strategy, ad optimization, and creative briefings. Currently, I work as a Digital Marketing Specialist at Katalis AI, where I manage end-to-end paid media execution and collaborate closely with creative, content, and marketplace teams. I actively contribute to monthly performance review meetings and campaign planning, ensuring all strategies are aligned with business goals. Passionate about combining data with creativity, I strive to build campaigns that drive both performance and brand growth.…I am Gufran Wenes, a results-driven digital marketing professional with hands-on experience managing multi-platform advertising campaigns across TikTok, Shopee, Tokopedia, and Meta. With a background in Tourism and a Full-Stack Digital Marketing certification from Revo U, I specialize in performance marketing strategy, ad optimization, and creative briefings. Currently, I work as a Digital Marketing Specialist at Katalis AI, where I manage end-to-end paid media execution and collaborate closely with creative, content, and marketplace teams. I actively contribute to monthly performance review meetings and campaign planning, ensuring all strategies are aligned with business goals. Passionate about combining data with creativity, I strive to build campaigns that drive both performance and brand growth.

Available to hire

I am Gufran Wenes, a results-driven digital marketing professional with hands-on experience managing multi-platform advertising campaigns across TikTok, Shopee, Tokopedia, and Meta. With a background in Tourism and a Full-Stack Digital Marketing certification from Revo U, I specialize in performance marketing strategy, ad optimization, and creative briefings.

Currently, I work as a Digital Marketing Specialist at Katalis AI, where I manage end-to-end paid media execution and collaborate closely with creative, content, and marketplace teams. I actively contribute to monthly performance review meetings and campaign planning, ensuring all strategies are aligned with business goals. Passionate about combining data with creativity, I strive to build campaigns that drive both performance and brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Digital Marketing Specialist at Katalis AI

April 1, 2025 - Present

Managed end-to-end paid media execution and collaborated closely with creative, content, and marketplace teams. Contributed to monthly performance review meetings and campaign planning, ensuring strategies aligned with business goals. Worked with multi-brand campaigns across TikTok, Shopee, Tokopedia, and Meta CPA, optimizing performance with data-driven strategies.

Business Development - Paid Ads at Shopee

April 1, 2024 - April 1, 2025

Managed advertising products for over 50 mid-sized businesses on Shopee, generating over 1.2 billion monthly revenue through ad spend. Developed and executed seller advertising strategies including budget planning, SKU selection, and ad placement. Provided monthly reports and coached sellers who wished to manage their own ads.

Owner at Peri Waktu (TikTok)

November 1, 2023 - November 30, 2024

Strategize, plan content, monitor and evaluate TikTok account, resulting in a 15% increase in engagement, 45% growth in followers, 30% boost in video views, and an 80% increase in reach through content optimization and branding efforts.

Performance Marketing at Jiwanta

December 1, 2023 - January 31, 2024

Established clear and specific goals for digital marketing campaigns and developed tactical plans, resulting in a 20% increase in conversion rates. Wrote persuasive copy for campaigns, achieving a 20% rise in user engagement. Identified target audience and improved click-through rate by 15%. Managed budget with a 20% cost reduction per acquisition and analyzed data to inform future campaigns.

Performance Marketing Associate at Mannersquad x Revo U (mannersquad.shop)

November 1, 2023 - January 31, 2024

Managed end-to-end setup and execution of Meta Ads and Google Ads campaigns, achieving 13.5% CVR within a 9-day campaign period, including research, budget allocation, A/B testing, optimization, and reporting. Developed landing pages in Leadpages, created persuasive copy, and enhanced user engagement with a 20% increase in average session duration. Reduced bounce rate by 15% through design and technical enhancements, and supported social media efforts with design and copy.

Social Media Specialist at Vecha Event

June 1, 2022 - February 28, 2023

Monitored and evaluated social media performance, tracked trends, and generated detailed reports, resulting in a 20% increase in engagement, 15% growth on Instagram, 100% growth on TikTok, and a 25% improvement in reach. Analyzed customer behavior to improve interactions by 20%, researched platforms to adopt new features with a 30% improvement in platform engagement, and directed technical production during events, coordinating vendors and schedules to ensure timely, high-quality outcomes. Managed the Pensifest.id event account with marketing, content planning, and copywriting, leading to sold-out tickets.

Member at Revo U Chapter Bandung

February 1, 2024 - Present

Engage in discussions about current trends and strategies in digital marketing, including SEO, SEM, and social media marketing. Attend workshops and webinars to enhance knowledge and skills. Network with fellow members to share insights and experiences. Participate in community initiatives to improve members' understanding of digital marketing.

Arranger at Arumba (Band)

February 1, 2020 - February 1, 2021

Composed music, improved the band's performance and cohesion, and contributed three new song arrangements. Performed as the lead vocalist, attracting audiences and contributing to live show attendance growth.

Member at Voices (Vocal Group)

September 1, 2019 - September 1, 2020

Contributed as a vocalist, elevating the group's harmonies.

Vice Chairman at Shutterland (Photography)

June 1, 2017 - June 30, 2018

Managed administrative functions and contributed to organizational efficiency, collaborating with the head to streamline processes and reduce task completion time.