Experienced Product Designer with 19 years of experience driving the entire product lifecycle, from strategic planning and discovery to design and implementation. Passionate about organizing complex data, business analysis and team management, leading and mentoring designers in career growth, delivering impactful user experiences for diverse clients from emerging businesses & MVPs to established corporations products including Google, inBev and McKinsey & Company, plus 4 years in the gaming industry. Collaborate effectively with cross functional teams, including strong multi-cultural communication skills honed through 3+ years of experience working with international stakeholders and colleagues. Skilled in team management and task distribution using project management tools. Successfully designed over 50+ released products, demonstrating a strong understanding of user needs and the ability to translate them into impactful solutions across various platforms, including mobile, desktop, Oculus VR, AR, and PlayStation. Strong understanding of development principles, including proficiency in APIs documentation, query & endpoint implementations, databases migration, AI Agents, front-end frameworks, component libraries, WCAG accessibility check and responsive design principles including CSS breakpoints.

Guilherme de Oliveira Theodoro

Experienced Product Designer with 19 years of experience driving the entire product lifecycle, from strategic planning and discovery to design and implementation. Passionate about organizing complex data, business analysis and team management, leading and mentoring designers in career growth, delivering impactful user experiences for diverse clients from emerging businesses & MVPs to established corporations products including Google, inBev and McKinsey & Company, plus 4 years in the gaming industry. Collaborate effectively with cross functional teams, including strong multi-cultural communication skills honed through 3+ years of experience working with international stakeholders and colleagues. Skilled in team management and task distribution using project management tools. Successfully designed over 50+ released products, demonstrating a strong understanding of user needs and the ability to translate them into impactful solutions across various platforms, including mobile, desktop, Oculus VR, AR, and PlayStation. Strong understanding of development principles, including proficiency in APIs documentation, query & endpoint implementations, databases migration, AI Agents, front-end frameworks, component libraries, WCAG accessibility check and responsive design principles including CSS breakpoints.

Available to hire

Experienced Product Designer with 19 years of experience driving the entire product lifecycle, from strategic planning and discovery to design and implementation. Passionate about organizing complex data, business analysis and team management, leading and mentoring designers in career growth, delivering impactful user experiences for diverse clients from emerging businesses & MVPs to established corporations products including Google, inBev and McKinsey & Company, plus 4 years in the gaming industry.

Collaborate effectively with cross functional teams, including strong multi-cultural communication skills honed through 3+ years of experience working with international stakeholders and colleagues. Skilled in team management and task distribution using project management tools.

Successfully designed over 50+ released products, demonstrating a strong understanding of user needs and the ability to translate them into impactful solutions across various platforms, including mobile, desktop, Oculus VR, AR, and PlayStation.

Strong understanding of development principles, including proficiency in APIs documentation, query & endpoint implementations, databases migration, AI Agents, front-end frameworks, component libraries, WCAG accessibility check and responsive design principles including CSS breakpoints.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Lead Product Designer / Product Manager at Modern Tech
June 1, 2023 - Present
Lead and guide the product life cycle for internal and North American client projects, employing an iterative design approach. Managed a team of product designers and delivered digital experiences from discovery through market release for diverse clients in North America.
Lead Product Designer at SourceRE
July 1, 2024 - Present
Led design of SourceRE from scratch, a SaaS/Web Application for real estate vendors, agents, and brokers. Executed discovery, strategy, UX design, and mentored the design team to deliver an MVP and prototypes that supported commercial demos.
Lead Designer at ESCO Institute
June 1, 2024 - September 9, 2025
Led product discovery, user research, journeys and personas; directed UX design, prototyping, and design specifications for a comprehensive digital ecosystem platform for HVACR training professionals; managed and mentored the design team.
Product Design Specialist at Thoughtworks
May 31, 2023 - September 9, 2025
Collaborated with clients globally across the product lifecycle, delivering discovery, redesign and modernization of systems; contributed to multiple client projects including Google and McKinsey.
UX Designer / Consultant at Google (via Thoughtworks)
May 31, 2023 - September 9, 2025
Cultural usability auditing and research strategy development for Google Wallet localization in Brazil; conducted interviews, surveys and usability tests to shape Brazil-focused payment platform adaptations.
Business Consultant at McKinsey & Company
October 31, 2022 - September 9, 2025
EF Platform: web/mobile app to improve feedback and evaluation processes for 35,000+ employees; conducted user research, UX flows, prototyping and usability testing to streamline processes.
UX Designer at Natura & Co
October 31, 2021 - September 9, 2025
Redesigned a digital platform for distributors; defined information architecture, design processes, and led a design squad; contributed to a revenue and reseller ecosystem improvement.
User Experience Designer at UBS Group AG
March 31, 2020 - September 9, 2025
NES Web App to improve stock market trading; led local design system and interface for development; contributed to performance improvements and increased trading efficiency.
Product Designer at AB InBev (Ambev)
December 31, 2018 - September 9, 2025
Bario mobile app for small bars to manage purchasing and inventory; conducted user research, defined product strategy, created prototypes and tests; built a scalable playbook for future innovations.
Senior UX Designer at Sinergia Studios
August 31, 2018 - September 9, 2025
Led UX for VR/AR/mobile/PC games; created interfaces, user flows, prototypes; drove game branding and retention mechanics; contributed to award-winning titles.
UX Designer at Dieta and Health
September 30, 2015 - September 9, 2025
Designed iOS applications, conducted user interviews, tested prototypes, and analyzed NPS data to inform product improvements.
UX Designer at Digisa
August 31, 2014 - September 9, 2025
Pioneered mobile and web UI design; led cross-functional teams to deliver products for major clients; contributed to several successful digital platforms.
UX Designer at 4th Floor Digital
July 31, 2013 - September 9, 2025
Co-founded and led a software startup; managed client portfolios and delivered mobile and desktop products for a diverse set of brands.
Art Director / Web Designer at Jotacom
December 31, 2010 - September 9, 2025
Directed art and designed digital products including websites and interactive campaigns for clients in advertising.
Web Design Intern at Shop Tour TV
October 31, 2008 - September 9, 2025
Collaborated on the design of Brazil's first streaming sales platform web interface; contributed to interactive/flash projects.
Interaction Designer / Motion Designer / UI Designer at Droid Digital Media
May 31, 2008 - September 9, 2025
Designed UIs and motion graphics for interactive retail touch screens and digital media projects.
UX Audits / Mobile Gaming at Independent Consulting
April 30, 2023 - September 9, 2025
Conducted UX and cultural audits for Indian market adaptation to North/South American markets; provided actionable recommendations.
Product Designer Facilitator at Globalfy
March 31, 2023 - September 9, 2025
Led UX and design thinking practices across product design lifecycle; coached teams on Double Diamond methodology.
Lead Product Designer / Product Manager at Modern Tech
June 1, 2023 - Present
Lead and guide the product life cycle using an iterative design approach; manage a team of product designers; deliver digital experiences for internal projects and external North American clients from discovery through market release.
Product Designer at SourceRE
July 1, 2024 - Present
Led the design of SourceRE from scratch, a SaaS/Web Application for real estate data management; conducted user discovery, crafted UX flows, prototypes, and specifications; delivered MVP ahead of schedule and secured early traction.
Product Designer at ESCO Institute
June 30, 2024 - September 9, 2025
Led product discovery and redesign of a comprehensive digital ecosystem platform for HVACR training provider; improved operations, learning experiences, and engagement.
Product Design Specialist at ThoughtWorks
May 31, 2023 - September 9, 2025
Consultant delivering product discovery, UX design, prototyping and usability testing across industries; collaborated with development, product, and project management; on-site and remote engagements.
UX Researcher / Cultural Usability Auditor at ThoughtWorks (Google Wallet Project)
May 31, 2023 - September 9, 2025
Conducted cultural auditorship and research strategy for adapting Google Wallet for Brazilian market; conducted user interviews, surveys, and usability tests; informed localization decisions; contributed to eventual Brazil launch.
UX Designer / Product Designer at McKinsey & Company
October 31, 2022 - September 9, 2025
EF Platform: web/mobile app to enhance feedback and evaluation processes for 35,000+ employees; conducted user research, designed flows, prototyped, and performed usability testing; improved efficiency.
Product Designer at Natura & Co
October 31, 2021 - September 9, 2025
Led redesign of a distributor-facing mobile app for inventory and sales; defined information architecture and design processes; led a rotating team of designers and collaborated with cross-functional stakeholders.
UX Designer / Design Lead at UBS Group AG
March 31, 2020 - September 9, 2025
NES Web App: enhanced stock trading workflows; conducted user interviews, built a local design system based on global guidelines, and designed the final interface for development; improved performance and speed.
Product Designer at Ambev
December 31, 2018 - September 9, 2025
Bario mobile app for bars to purchase distributor products and manage inventory; user research, product strategy, prototypes; created a scalable playbook later applied to a German project.
Senior UX Designer at Sinergia Studios
August 31, 2018 - September 9, 2025
Designed interfaces and game UX across VR/AR/PC/mobile; led UX for Vigilante Ranger (Oculus Rift/Go/PSVR), Army of Robots (AR), Tiny Force Deluxe (PC); created multiple mobile games including 'Tiny Force' and 'Deed The Game' (Best Game by Popular Vote at BIG Festival 2016); designed 'GoGame' social app.
UX Designer at Diet and Health
September 30, 2015 - September 9, 2025
Designed iOS applications; conducted user interviews and testing; created prototypes and interfaces; analyzed NPS data to inform improvements.
UX Designer at Digisa
August 31, 2014 - September 9, 2025
Pioneered mobile and web design in Brazil at the technology office; UI for iPad digital magazines, iOS and Android utilities, and desktop news portals.
UX Designer at 4th Floor Digital
July 31, 2013 - September 9, 2025
Co-founded and led a 5-member startup; served as Project Manager and Designer; delivered mobile and desktop products for clients including Philip Morris, GVT, Pirelli, and Walmart; also provided design services for Digisa.
Art Director / Web Designer at Jotacom
December 31, 2010 - September 9, 2025
Developed advertising campaigns, branding initiatives, and digital products including banners, websites, and interactive/flash projects.
Web Design Intern at Shop Tour TV
October 31, 2008 - September 9, 2025
Collaborated on the design of Brazil's first streaming sales platform; contributed to website design.
Interaction Designer / Motion Designer / UI Designer at Droid Digital Media
May 31, 2008 - September 9, 2025
Designed user interfaces, interactive and motion design for retail POS and other digital projects.
UX Auditor at Independent Consulting
April 1, 2023 - Present
Mobile gaming UX and cultural audit for adaptation to North/South American markets (New Delhi, India).
Product Design Facilitator at Globalfy
March 31, 2023 - September 9, 2025
Led UX / Design Thinking (Double Diamond) best practices across the product design lifecycle for financial services.
Lead UX Designer at Stream Layer
December 31, 2022 - September 9, 2025
Led a team of UX and Motion designers through the design process for a gamification system and in-app games on a sports streaming platform.
Design Course Instructor at AMI School
January 1, 2015 - Present
Co-founder and lead instructor in courses focused on product and fashion design, and design thinking; authored a framework for applying Design Thinking to fashion market development.
Keynote Speaker / Exhibition Curator at Belas Artes University
November 1, 2024 - Present
Keynote speaker and exhibition curator for 'My Favorite Sneakers Expo' and related academic events.
Keynote Speaker at Belas Artes University
May 1, 2024 - Present
Talk: 'Back to the Future: A 20-Year Journey in Design Career'.
Guest Speaker at Belas Artes University
November 1, 2023 - Present
Talk: 'My Favorite Sneakers? What's Yours?'
Examining Board Member at Belas Artes University
December 1, 2022 - Present
Fashion Design Course Final Project evaluation; evaluating student projects.
Footwear Design Teacher (Extension Course) at Belas Artes University
August 31, 2015 - September 9, 2025
Taught a comprehensive product design course covering footwear concept to creation.
Lead Product Designer / Product Manager at Modern Tech
June 1, 2023 - Present
Lead the product lifecycle with an iterative design approach, delivering exceptional digital experiences for internal projects and North American clients. Led UX design processes, defined MVPs for startups, mentored a growing team of designers, and aligned cross-functional stakeholders to drive business impact.
Product Designer / UX Lead at ESCO Institute
June 1, 2024 - September 9, 2025
Led design and implementation of a comprehensive digital ecosystem platform for the ESCO Institute, transforming legacy systems into an integrated platform, improving operational efficiency and learning experiences across the organization.
Product Design Specialist at ThoughtWorks
May 1, 2023 - September 9, 2025
Led design efforts across client engagements, collaborating with researchers, product managers, and engineers. Drove MVP development, prototyped, conducted usability tests, and mentored design teams to foster a culture of collaboration and continuous professional growth.
UX Designer / Researcher at Google
May 1, 2023 - September 9, 2025
Part of a cross-functional team delivering Pay e/ment Services localization for Brazilian users. Conducted in-depth cultural audits, user interviews, surveys, and usability testing to inform development of a localized payment platform.
UX Designer / Consultant at McKinsey & Company
October 1, 2022 - September 9, 2025
Led user research, designed UX flows, prototyped, and conducted usability testing. Collaborated with development, product, and business stakeholders to drive impact in client engagements.
UX Designer at UBS Group AG
March 1, 2020 - September 9, 2025
Redesigned web applications for investment banking to improve stock market trading workflows and UI efficiency. Contributed to a measurable increase in operational performance and data handling accuracy.
UX Designer at AB InBev (Ambev)
December 1, 2018 - September 9, 2025
Led the design of mobile apps for distribution and retail teams, conducting user interviews, prototyping, and usability testing to improve field operations.
Digital Platform Consultant at Natura & Co
October 1, 2021 - September 9, 2025
Redesigned the platform’s information architecture and defined design processes. Led a team of specialists and collaborated with product, UX, and engineering to improve digital commerce and learning experiences.
Senior UX Designer at Sinergia Studios
August 1, 2018 - September 9, 2025
Created immersive, user-friendly experiences for gaming and apps across multiple platforms; produced interfaces, user flows, wireframes, and prototypes; contributed to branding and acquisition mechanics.
Founder, Project Manager, UX Designer at 4th Floor Digital
July 1, 2013 - September 9, 2025
Co-founded and led a 5-person software startup, managing client portfolios and delivering mobile and desktop products for a diverse client base while continuing internal design services.
Art Director, Web Designer at Jotacom
December 1, 2010 - September 9, 2025
Directed advertising campaigns, art direction, branding initiatives, and designed digital products including banners, websites, and interactive/flash projects.
Art Director, Web Designer at Shop Tour TV
October 1, 2008 - September 9, 2025
Intern contributor to the design of the first streaming sales platform in Brazil, integrating design with the Shop Tour TV channel website.
Interaction Designer, Motion Designer, UI Designer at Droid Digital Media
May 1, 2008 - September 9, 2025
Gained practical experience designing user interfaces and animations for interactive touchscreens used in retail point-of-sale systems, conferences, and exhibitions.
UX Auditor at WinZO
April 1, 2023 - Present
Conducted UX and cultural audits for adaptation of an Indian game to North/South American markets, including comprehensive culture analysis and user research alignment with target expectations.
Project Manager / Design Lead at La Barberia
January 1, 2023 - Present
Launched brand identity for a Winston-Salem barber shop, designed the website and online booking platform, and secured a rapid return on investment within three months.
Product Designer Facilitator at Globalfy
March 31, 2023 - September 9, 2025
Led UX/design thinking initiatives across the company’s product portfolio to standardize processes and improve design outcomes for international client work.
Lead UX Designer at Stream Layer
December 31, 2022 - September 9, 2025
Led UX and motion design for an online media platform enabling interactive viewing experiences for mobile streaming services.
Lead Product Designer / Product Manager at Modern Tech
June 1, 2023 - Present
Lead and guide the product life cycle, employing an iterative design approach, while managing a team of product designers. Deliver exceptional digital experiences for internal projects and external North American clients, from discovery through market release.
Lead Product Designer / Product Manager at Modern Tech
July 1, 2024 - Present
Internal product SourceRE: Led discovery and UX design from scratch for a SaaS/Web application to modernize real estate data management; MVP delivered ahead of schedule and prototypes used for early commercial demonstrations.
Product Design Specialist at Thoughtworks
May 1, 2023 - September 29, 2025
Led product discovery, UX design, prototyping, and usability testing across multiple clients; mentored designers and aligned design with development and business goals.
Senior UX Designer at Sinergia Studios
August 1, 2018 - September 29, 2025
Led UX design for gaming, VR/AR, and cross-platform projects; defined interfaces, user flows, branding, and retention mechanics.
UX Designer at Diet and Healthy
September 1, 2015 - September 29, 2025
Designed iOS applications, conducted user interviews, prototyping, and validated UX decisions to improve user experience metrics.
UX Designer at Digisa
August 1, 2014 - September 29, 2025
Redesigned information architecture and led the design process for mobile/desktop products; collaborated with engineers and stakeholders.
UX Designer at 4th Floor Digital
July 1, 2013 - September 29, 2025
Co-founded and led a 5-member startup; delivered mobile and desktop products for a diverse client portfolio; managed client portfolios and project delivery.
Art Director, Web Designer at Jotacom
December 1, 2010 - September 29, 2025
Developed advertising campaigns, art direction, branding, and digital product design across banners, websites, and interactive projects.
Web Design Intern at Shop Tour TV
October 1, 2008 - September 29, 2025
Assisted in design of streaming sales platform; supported web design tasks and collaboration with cross-functional teams.
Interaction Designer, Motion Designer, UI Designer at Droid Digital Media
May 1, 2008 - September 29, 2025
Gained experience designing user interfaces and animations for interactive touch screens used in retail and events.
UX Auditor at Independent Consulting (WinZO)
April 30, 2023 - September 29, 2025
Conducted UX and cultural audit for adaptation of a mobile game for the North/South American market.
Product Design Facilitator at Globafy
March 31, 2023 - September 29, 2025
Implemented UX & Design Thinking practices across the product design lifecycle; led workshops and facilitated collaborative sessions.
Lead UX Designer at Stream Layer
December 31, 2022 - September 29, 2025
Led a team of UX and Motion designers to design gamification systems and in-app games for a sports streaming platform.
Product Designer / UX Designer at Google
May 1, 2023 - September 29, 2025
Cultural usability audit and research strategy for Google Wallet’s Brazilian adaptation; interviews, surveys, and usability testing informed localization.
UX Designer / Product Designer at McKinsey & Company
October 1, 2022 - September 29, 2025
EF Platform: web/mobile app to improve employee feedback and evaluation processes; conducted user research, UX flows, prototyping, and usability testing.
Product Design Specialist at ESCO Institute
June 30, 2024 - September 29, 2025
Led the design and implementation of a comprehensive digital ecosystem platform for HVACR training; improved operations and learning experience.
NES Web App Designer at UBS Group AG
March 1, 2020 - September 29, 2025
Designed a new web application to improve stock trading workflows; established a local design system and delivered high-performance UI.
Product Designer at AB InBev (Ambev)
December 1, 2018 - September 29, 2025
Bario mobile app: researched users, defined product strategy, designed prototypes, and tested with users; created scalable playbooks.
Lead Product Designer / Product Manager at Modern Tech
July 1, 2024 - Present
Led the product lifecycle for internal projects and North American clients. Directed discovery, UX design, prototyping, and delivery while mentoring a team of product designers; delivered MVP 5 months ahead of schedule and secured prototypes for commercial demos that helped win future contracts.
Lead Product Designer at SourceRE
July 1, 2024 - Present
Led the design of SourceRE from scratch, a SaaS/Web application for real estate data management. Conducted customer interviews, market analysis, and UX design leadership; delivered MVP prototypes that enabled external trials and secured commitments for the following year.
Product Designer / Lead UX Designer at ESCO Institute
June 1, 2024 - September 29, 2025
Led the product discovery, user research, journeys, wireframes, prototyping and design specifications to unify a legacy system into an integrated digital ecosystem; increased student engagement, improved proctor evaluations and boosted certifications issued.
Product Design Specialist at Thoughtworks
May 1, 2023 - September 29, 2025
Collaborated with global clients through the full product lifecycle, delivering discovery, redesign, and modernization of complex systems; supported UX and product teams across remote and on-site engagements.
UX Researcher / Cultural Usability Auditor at Google
May 1, 2023 - September 29, 2025
Conducted cultural auditorship and developed a research strategy for adapting Google Wallet to the Brazilian market; led interviews, surveys, and usability tests to inform localization and accessibility considerations.
UX Designer / Researcher at McKinsey & Company
October 1, 2022 - September 29, 2025
Designed UX flows, prototyped and conducted usability testing for EF Platform, boosting feedback processes for 35,000+ global employees and reducing submission time by 70% in user tests.
Product Designer / Consultancy Lead at Natura & Co
October 1, 2021 - September 29, 2025
Redesigned the consultancy app for distributors, reorganizing information architecture and establishing design processes; led a team of designers and contributed to a revenue lift in Latin America and Brazil.
UX Designer at UBS Group AG
March 1, 2020 - September 29, 2025
NES Web App modernization to improve stock trades; conducted user interviews, created a local design system and final UI; performance improved, enabling greater trading volume.
UX Designer at AmBev
December 1, 2018 - September 29, 2025
Bario mobile app for small bars focusing on purchasing and inventory management; conducted user research, built prototypes, and tested with users; created a scalable playbook for future innovations.
Senior UX Designer at Sinergia Studios
August 1, 2018 - September 29, 2025
Led UX design for multiple games across VR/AR and mobile, crafting intuitive interfaces, onboarding, retention mechanics, and cross-platform adaptation.
UX Designer at Dieta & Health
September 1, 2015 - September 29, 2025
Designed iOS applications; conducted interviews and tests, built prototypes and interfaces; analyzed App Store feedback to improve UX.
UX Designer at Digisa
August 1, 2014 - September 29, 2025
Pioneered mobile and web design for a Brazilian software startup; led UI development for diverse client projects including Philip Morris and Walmart.
UX Designer at 4th Floor Digital
July 1, 2013 - September 29, 2025
Co-founded a software startup; led product design for mobile and desktop projects for high-profile clients while providing design services for Digisa.
Art Director / Web Designer at Jotacom
December 1, 2010 - September 29, 2025
Developed digital campaigns, branding and interactive design for websites and digital products; contributed art direction and UI design.
Web Designer Intern at Shop Tour TV
October 1, 2008 - September 29, 2025
Contributed to the design of the first streaming sales platform in Brazil; collaborated on banners, websites, and interactive content.
UI Designer / Interaction Designer at Droid Digital Media
May 1, 2008 - September 29, 2025
Gained practical UX/UI experience creating interfaces and motion design for retail and digital projects; developed interactive screens for POS and events.
Design Course Instructor at AMI School
January 1, 2015 - Present
Co-founded and teach product and fashion design; develop curriculum and mentor students in design thinking and portfolio development.
UX Auditor at Independent Consulting
April 30, 2023 - September 29, 2025
Conducted UX and cultural auditing for Mobile Gaming on the Indian market to align design with North/South American expectations.
Product Design Facilitator at Globafy
March 1, 2023 - September 29, 2025
Led UX design thinking and design facilitation for financial services projects; implemented double-diamond approach across product lifecycle.
Lead UX Designer at Stream Layer
December 1, 2022 - September 29, 2025
Led UX and motion design for a gaming/gamification system on a sports streaming platform; managed a design team through rapid iterations.
Lead Product Designer / Product Manager at Modern Tech
June 1, 2023 - Present
Led and guided the product life cycle, implementing an iterative design approach, and managed a team of product designers. Delivered exceptional digital experiences for internal projects and external North American clients, from discovery through market release, in a remote-first environment.
Product Designer at SourceRE
July 1, 2024 - Present
Led design of SourceRE from scratch, a SaaS/Web application that modernizes real estate data distribution. Responsibilities included discovery, customer interviews, market analysis, UX design, and mentoring the design team to deliver an MVP ahead of schedule, enabling early proofs of concept for contracts.
Product Designer at ESCO Institute
June 1, 2024 - September 29, 2025
Led the design and implementation of a comprehensive digital ecosystem platform for a HVACR training provider, transforming a complex legacy system into an integrated platform to improve efficiency and learning outcomes. Led discovery, user research, journeys, prototyping, and team mentorship.
Product Design Specialist at Thoughtworks
May 31, 2023 - September 29, 2025
Collaborated with cross-functional teams across multiple high-impact engagements. Conducted user research, designed UX flows, prototyped, and led usability testing for clients including Google, McKinsey & Co, Natura & Co, UBS, and Ambev. Contributed to improved performance, efficiency, and scalability across web and mobile platforms.
Senior UX Designer at Sinergia Studios
August 31, 2018 - September 29, 2025
Led UX design for immersive gaming projects across VR/AR, PC, and mobile. Defined user flows, prototyped, and contributed to branding and retention strategies for multiple titles, including Ke y VR/AR initiatives and mobile games.
Product Designer at Natura & Co
October 31, 2021 - September 29, 2025
Consulted on digital product design initiatives for distributors, redesigning information architecture and establishing design processes within the partner ecosystem, contributing to revenue growth and improved user engagement.
Product Designer at UBS Group AG
March 31, 2020 - September 29, 2025
Redesigned the NES Web App to improve stock trading performance and accuracy. Led user interviews, workshops, and design system creation aligned with global guidelines, delivering faster operation and improved financial metrics.
Product Designer at Ambev (AB InBev)
December 31, 2018 - September 29, 2025
Performed user research, defined product strategy, developed prototypes, and tested with users for a mobile app that supports small bars in purchasing and inventory management. Created a scalable playbook later reused for a German project.
Senior UX Designer at Sinergia Studios
August 31, 2018 - September 29, 2025
Led VR/AR and mobile game UX design, including projects like Vigilante Ranger (VR), Army of Robots (AR), and Tiny Force Deluxe (PC/mobile).
UX Designer at Diet and Health
September 30, 2015 - September 29, 2025
Designed iOS applications, conducted user interviews, created prototypes, and analyzed NPS data to drive UX improvements.
UX Designer at Digisa
August 31, 2014 - September 29, 2025
Pioneered mobile and web UI/UX for a range of clients, starting from a Brazilian tech office and expanding to multiple platforms.
UX Designer at 4th Floor Digital
July 31, 2013 - September 29, 2025
Co-founded and led a 5-person startup delivering mobile and desktop products, including client work for Philip Morris, GVT, Pirelli, and Walmart; established design and delivery processes.
Art Director, Web Designer at Jotacom
December 31, 2010 - September 29, 2025
Drove art direction, branding initiatives, and digital product design for campaigns and websites.
Web Design Intern at Shoptour TV
October 31, 2008 - September 29, 2025
Contributed to the design of Brazil's first streaming sales platform integration on Shoptour TV channel website.
Interaction Designer, Motion Designer, UI Designer at Droid Digital Media
May 31, 2008 - September 29, 2025
Designed user interfaces and motion graphics for interactive retail touch screens and related projects.
UX Auditor at Independent Consulting WinZO
April 30, 2023 - September 29, 2025
Conducted UX and cultural audits for Indian game adaptations to North/South American markets, ensuring alignment with target player expectations.
Product Design Facilitator at Globally
March 31, 2023 - September 29, 2025
Led UX/Design Thinking practices across product design lifecycle for financial services projects, implementing collaborative design sessions.
Lead UX Designer at Stream Layer
December 31, 2022 - September 29, 2025
Led a team of UX and Motion designers for a sports streaming platform's gamification system and in-app games.
Design Course Instructor at AMI SCHOOL
January 1, 2015 - Present
Co-founded and taught courses focused on product and fashion design, and design thinking; developed a framework for applying Design Thinking to fashion market development.
Lead Product Designer / Product Manager at Modern Tech
June 1, 2023 - Present
Lead and guide the product life cycle, employing an iterative design approach, while managing a team of product designers. Deliver exceptional digital experiences for both internal projects and external North American clients, from initial product discovery through successful market release.
Product Designer – SourceRE at Modern Tech
July 1, 2024 - Present
Led design of SourceRE, a SaaS/Web Application that revolutionized property data management for real estate vendors, agents, and brokers. Conducted discovery, built prototypes, and delivered MVP ahead of schedule, validating the concept through real-time user interviews and establishing contracts for the following year.
Product Designer / UX Lead at ESCO Institute
June 30, 2024 - September 29, 2025
Led the design and implementation of a comprehensive digital ecosystem platform for an HVACR training provider, transforming a legacy system into an integrated platform to improve operational efficiency and learner experience.
Product Design Specialist at Thoughtworks
May 31, 2023 - September 29, 2025
Delivered end-to-end product discovery, UX design, prototyping and usability testing for global clients, including Google Wallet cultural audit for Brazil and McKinsey EF Platform—collaborating across product, research, and engineering teams.
Business Consultant at McKinsey & Company
October 31, 2022 - September 29, 2025
EF Platform: a web/mobile app to enhance feedback and evaluation processes for 35,000+ global employees. Conducted user research, designed UX flows, prototyped, and led usability testing; significantly improved efficiency.
Product Designer / Consultant at Natura & Co
October 31, 2021 - September 29, 2025
Redesigned the My Consultancy App for distributors; redefined information architecture and design processes, coordinating with cross-functional teams to drive revenue growth.
NES Web App – Investment Banking at UBS Group AG
March 31, 2020 - September 29, 2025
Led user interviews, created a local design system aligned to global guidelines, and designed the final interface; improved performance and operational ease in stock trading.
Senior UX Designer at Sinergia Studios
August 31, 2018 - September 29, 2025
Led UX/UI for VR/AR/mobile games, including Vigilante Ranger (Oculus) and Army of Robots (AR), and adapted games for PC platforms; contributed to award-winning titles.
UX Designer at Dieta and Health y
September 30, 2015 - September 29, 2025
Designed a fitness app, conducted user interviews and testing, created prototypes, and analyzed user feedback to drive UX improvements.
UX Designer at Digisa
August 31, 2014 - September 29, 2025
Led mobile and web product design across client portfolios including Philip Morris, GVT, Pirelli, and Walmart; defined UI/UX directions and development handoffs.
Co-founder / Senior UX Designer at 4th Floor Digital
July 31, 2013 - September 29, 2025
Co-founded a 5-person software startup; managed client portfolios and delivery quality for mobile and desktop products.
Art Director / Web Designer at Jotacom
December 31, 2010 - September 29, 2025
Advertising design, art direction, branding, and UI for digital products and campaigns.
Web Design Intern at Shop Tour TV
October 31, 2008 - September 29, 2025
Contributed to the design of the streaming sales platform and associated web interfaces.
Interactivity Designer at Droid Digital Media
May 31, 2008 - September 29, 2025
UI/UX, motion design for interactive retail touchpoints, POS, events, and digital projects.
UX Auditor at Independent Consulting
April 1, 2023 - Present
UX and cultural audit for the adaptation of an Indian mobile game to North/South American markets.
Product Design Facilitator at Globalfy
March 31, 2023 - September 29, 2025
Led UX/design thinking practices (Double Diamond) across the product design lifecycle.
Lead UX Designer at Stream Layer
December 31, 2022 - September 29, 2025
Led a team of UX and Motion designers through gamification system and in-app games for a sports streaming platform.
Design Course Instructor at AMI SCHOOL
January 1, 2015 - Present
Co-founder and lead instructor for courses on product and fashion design, and design thinking.
Lead Product Designer / Product Manager at Modern Tech
June 1, 2023 - Present
Lead and guide the product life cycle, employing an iterative design approach, while managing a team of product designers. Deliver exceptional digital experiences for both internal projects and external North American clients, from initial product discovery through successful market release. Led discovery efforts, customer interviews, and market analysis; mentored design team and fostered collaboration. The firm specializes in MLS market solutions in North America.
Lead Product Designer at SourceRE
July 1, 2024 - Present
Led the design of SourceRE from scratch, a SaaS/Web Application that revolutionized property data management for real estate vendors, agents, and brokers. Managed product discovery, UX design, and a design team; delivered MVP 1 month ahead of schedule and created prototypes for commercial demonstrations, enabling contracts for the following year. Conducted user interviews and market validation for Proof of Concept and continuous refinement.
Product Designer / UX Designer at ESCO Institute
June 30, 2024 - September 29, 2025
Led the design and implementation of a comprehensive digital ecosystem platform for a leading HVACR training provider. Drove product discovery, user research, journeys and personas; led UX design, prototyping, and design specifications; managed and mentored the design team to ensure growth and quality.
Product Designer / UX Designer at Google
May 31, 2023 - September 29, 2025
Cultural usability audit for the Brazilian market adaptation of Google Wallet. Conducted in-depth interviews, surveys, and usability tests as part of a cross-functional team to localize payments and digital passes for Brazilian users. The project contributed to a later global expansion of wallet features.
Product Designer / UX Designer at McKinsey & Company
October 31, 2022 - September 29, 2025
EF Platform is a web/mobile app to enhance feedback and evaluation processes for McKinsey employees. Conducted user research, designed UX flows, prototyped, and performed usability testing. Collaborated with development, product, and project management to launch the project. Achievements included replacing manual processes and improving efficiency for 35,000+ global employees, with a 70% reduction in feedback submission time.
UX Designer / Product Designer at Natura & Co
October 31, 2021 - September 29, 2025
Redesigned a mobile platform (My Consultancy App) to empower resellers and consultants with inventory and sales tools. Redefined information architecture and design processes, managed a rotating team of specialists, and collaborated with UX designers, PMs, engineers, and stakeholders. Resulted in revenue growth (35% in Hispanic Latin America and 15% in Brazil) and a more cohesive reseller ecosystem.
UX Designer / Product Designer at UBS Group AG
March 31, 2020 - September 29, 2025
NES Web App to replace an outdated trading system. Conducted user interviews, led workshops, created a local design system aligned with global guidelines, and designed the final interface for development. Achievements included improved trading performance and a 91% increase in operation response speed during trading tests, along with added functionalities and ease of use.
UX Designer at Ambev
December 31, 2018 - September 29, 2025
Bario mobile app to assist small bars in purchasing distributor products and managing cold inventory. Conducted user research, defined product strategy, created prototypes, and tested with users. The project produced a scalable playbook that could be reused in other markets.
Senior UX Designer at Sinergia Studios
August 31, 2018 - September 29, 2025
Led UX design for VR/AR/mobile/PC game projects. VR for Vigilante Ranger (Oculus Rift/Go/PlayStation VR), AR for Army of Robots (ARKit/ARCore), PC adaptation of Tiny Force Deluxe, and multiple mobile games (Tiny Force, Master Bar, Deed The Game winning BIG Festival 2016).
UX Designer at Dieta and Health y
September 30, 2015 - September 29, 2025
Designed iOS applications, conducted user interviews and testing, created prototypes and interfaces, and analyzed NPS data to guide improvements.
UX Designer at Digisa
August 31, 2014 - September 29, 2025
Pioneered mobile and web design in Brazil, developing UI for iPad digital magazines, iOS/Android utilities, and desktop news portals.
Art Director, Web Designer at Jotacom
December 31, 2010 - September 29, 2025
Advertising campaigns, art direction, branding and digital product design including websites and interactive projects.

Education

Bachelor's degree in Marketing and Advertising at Universidade Presbiteriana Mackenzie
January 1, 2007 - January 1, 2010
Extension certificate in Neuroscience and Well-being Science at PUC-RS
January 1, 2022 - September 9, 2025
Bachelor's degree in Marketing and Advertising at Universidade Presbiteriana Mackenzie
January 1, 2007 - December 31, 2010
Neuroscience and Well-being Science (Extension) at PUC-RS
January 1, 2022 - September 9, 2025
Bachelor's degree in Marketing and Advertising at Universidade Presbiteriana Mackenzie
January 11, 2030 - December 1, 2010
Neuroscience and Well-being Science Extension at PUC-RS
August 1, 2022 - September 9, 2025
Bachelor's degree in Marketing and Advertising at Universidade Presbiteriana Mackenzie
January 1, 2007 - December 31, 2010
Neuroscience and Well-being Science (Extension) at PUC-RS
January 1, 2022 - December 31, 2022
Bachelor's degree in Marketing and Advertising at Universidade Presbiteriana Mackenzie
January 1, 2007 - January 1, 2010
Neuroscience and Well-being Science (Extension) at PUC-RS
January 1, 2022 - September 29, 2025
Bachelor's degree at Universidade Presbiteriana Mackenzie
January 1, 2007 - January 1, 2010
Extension - Neuroscience and Well-being Science at PUC-RS
January 1, 2022 - January 1, 2022
Bachelor's degree in Marketing and Advertising at Universidade Presbiteriana Mackenzie
January 1, 2007 - December 31, 2010
Extension in Neuroscience and Well-being Science at PUC-RS
January 1, 2022 - December 31, 2022
Bachelor's degree in Marketing and Advertising at Universidade Presbiteriana Mackenzie
January 1, 2007 - December 31, 2010
Neuroscience and Well-being Science (Extension) at PUC-RS
January 1, 2022 - December 31, 2022

Qualifications

Mensa Membership
January 1, 2022 - September 9, 2025
Certified Lean Inception Facilitator
January 1, 2021 - September 9, 2025
Multidevice Design - UX Foundations
January 1, 2023 - September 9, 2025
Product Manager Training
January 1, 2022 - September 9, 2025
Design System Specialist
January 1, 2021 - September 9, 2025
UX Portfolio
January 1, 2017 - September 9, 2025
Mensa Accreditation
January 1, 2022 - September 9, 2025
Mensa Member
January 1, 2022 - September 9, 2025
Best Game by Popular Vote at BIG Festival 2016 (Deed The Game)
January 1, 2016 - September 9, 2025
SneakersBR Magazine 2014
January 1, 2014 - September 9, 2025
Lean Inception Facilitator
January 1, 2021 - September 9, 2025
Design System Specialist - Meiuca
January 1, 2021 - September 9, 2025
UX Portfolio - Udemy
January 1, 2017 - September 9, 2025
UX Course for Web Designers - Udemy
January 1, 2015 - September 9, 2025
Product Manager Training - Cole Mercer, Evan Kimbrell
January 1, 2022 - September 9, 2025
UX & Design Thinking: User Experience in Business - UX Unicórnio
January 1, 2018 - September 9, 2025
Multidevice Design – UX Foundations
January 1, 2023 - September 9, 2025
Emotional Intelligence, Personal Finance and Leadership – PUCRS
January 1, 2022 - September 9, 2025
Product Manager Training – Cole Mercer, Evan Kibrell
January 1, 2022 - September 9, 2025
Certified Lean Inception Facilitator – Lean Inception
January 1, 2021 - September 9, 2025
Design System Specialist – Meicu
January 1, 2021 - September 9, 2025
UX Thinking: User Experience in Business – UX Unicornio
January 1, 2018 - September 9, 2025
Design Thinking Facilitation – Echos School
January 1, 2018 - September 9, 2025
UX Portfolio – Udemy
January 1, 2017 - September 9, 2025
UX Course for Web Designers – Udemy
January 1, 2015 - September 9, 2025
Performance Indicators for IT – Udemy
January 1, 2015 - September 9, 2025
Lean Startup – Udemy
January 1, 2015 - September 9, 2025
Web Architecture – Udemy
January 1, 2015 - September 9, 2025
3D Digital Architecture – Cadritech
January 1, 2007 - September 9, 2025
Digital Signage Workshop – Popai Brazil
January 1, 2007 - September 9, 2025
Mensa Membership
January 1, 2022 - September 29, 2025
Lean Inception Facilitator
January 1, 2021 - December 31, 2021
Design System Specialist
January 1, 2021 - September 29, 2025
UX Portfolio - Udemy
January 1, 2017 - December 31, 2017
UX & Design Thinking: User Experience in Business - UX Unicórnio
January 1, 2018 - December 31, 2018
Design Thinking Facilitation - Echos School
January 1, 2018 - December 31, 2018
UX Course for Web Designers - Udemy
January 1, 2015 - December 31, 2015
Multidevice Design - UX Foundations
January 1, 2023 - September 29, 2025
Emotional Intelligence, Personal Finance and Leadership
January 1, 2022 - September 29, 2025
Product Manager Training - Cole Mercer, Evan Kimbrell
January 1, 2022 - September 29, 2025
Certified Lean Inception Facilitator® - Lean Inception
January 1, 2021 - September 29, 2025
Design System Specialist - Meiuca
January 1, 2021 - September 29, 2025
UX & Design Thinking: User Experience in Business - UX Unicórnio
January 1, 2018 - September 29, 2025
Design Thinking Facilitation - Echos School
January 1, 2018 - September 29, 2025
UX Portfolio - Udemy
January 1, 2017 - September 29, 2025
User Experience Training Course - Uxtraining.com
January 1, 2016 - September 29, 2025
Performance Indicators for IT - Udemy
January 1, 2015 - September 29, 2025
Lean Startup - Udemy
January 1, 2015 - September 29, 2025
Web Architecture - Udemy
January 1, 2015 - September 29, 2025
3D Digital Architecture - Cadrit ech
January 1, 2007 - September 29, 2025
Digital Signage Workshop - Popai Brazil
January 1, 2007 - September 29, 2025
Multidevice Design - UX Foundations
January 1, 2023 - September 29, 2025
Emotional Intelligence, Personal Finance and Leadership
January 1, 2022 - September 29, 2025
Product Manager Training
January 1, 2022 - September 29, 2025
Certified Lean Inception Facilitator®
January 1, 2021 - September 29, 2025
Design System Specialist
January 1, 2021 - September 29, 2025
UX & Design Thinking: User Experience in Business
January 1, 2018 - September 29, 2025
UX Portfolio
January 1, 2017 - September 29, 2025
Multidevice Design - UX Foundations
January 1, 2023 - December 31, 2023
Certified Lean Inception Facilitator®
January 1, 2021 - December 31, 2021
Design System Specialist
January 1, 2021 - December 31, 2021
UX & Design Thinking: User Experience in Business
January 1, 2018 - December 31, 2018
UX Portfolio - Udemy
January 1, 2017 - December 31, 2017
UX Course for Web Designers - Udemy
January 1, 2015 - December 31, 2015
Performance Indicators for IT - Udemy
January 1, 2015 - December 31, 2015
Multidevice Design - UX Foundations
January 1, 2023 - September 29, 2025
Emotional Intelligence, Personal Finance and Leadership
January 1, 2022 - December 31, 2022
Product Manager Training
January 1, 2022 - December 31, 2022
Certified Lean Inception Facilitator®
January 1, 2021 - December 31, 2021
Design System Specialist
January 1, 2021 - December 31, 2021

Industry Experience

Software & Internet, Gaming, Professional Services, Education, Financial Services, Media & Entertainment, Real Estate & Construction, Other, Retail