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I'm Guillermo Velaochaga, a creative artist, audio engineer, and music industry professional based in Berlin with roots in Lima, Peru. I specialize in electronic music and blend hands-on production in Ableton Live and Pro Tools with live-event coordination. I'm currently pursuing Creative Audio Production & Audio Engineering at Catalyst Institute in Berlin to deepen my skills, and I work across recording, editing, mixing and mastering for diverse projects. In Lima I co-founded Fader Events, leading over 15 electronic music events with international and emerging artists, and I contributed to the Spatial Sound Festival in Berlin by helping build audio installations. My experience also spans beverage and spirits marketing in Peru with AB InBev and Pernod Ricard, where I developed activation calendars, packaging specs, and trade campaigns under tight deadlines. I enjoy bridging creative and technical work to create compelling audio-visual experiences and scalable music projects.…I'm Guillermo Velaochaga, a creative artist, audio engineer, and music industry professional based in Berlin with roots in Lima, Peru. I specialize in electronic music and blend hands-on production in Ableton Live and Pro Tools with live-event coordination. I'm currently pursuing Creative Audio Production & Audio Engineering at Catalyst Institute in Berlin to deepen my skills, and I work across recording, editing, mixing and mastering for diverse projects. In Lima I co-founded Fader Events, leading over 15 electronic music events with international and emerging artists, and I contributed to the Spatial Sound Festival in Berlin by helping build audio installations. My experience also spans beverage and spirits marketing in Peru with AB InBev and Pernod Ricard, where I developed activation calendars, packaging specs, and trade campaigns under tight deadlines. I enjoy bridging creative and technical work to create compelling audio-visual experiences and scalable music projects.

Guillermo Velaochaga

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I'm Guillermo Velaochaga, a creative artist, audio engineer, and music industry professional based in Berlin with roots in Lima, Peru. I specialize in electronic music and blend hands-on production in Ableton Live and Pro Tools with live-event coordination. I'm currently pursuing Creative Audio Production & Audio Engineering at Catalyst Institute in Berlin to deepen my skills, and I work across recording, editing, mixing and mastering for diverse projects. In Lima I co-founded Fader Events, leading over 15 electronic music events with international and emerging artists, and I contributed to the Spatial Sound Festival in Berlin by helping build audio installations. My experience also spans beverage and spirits marketing in Peru with AB InBev and Pernod Ricard, where I developed activation calendars, packaging specs, and trade campaigns under tight deadlines. I enjoy bridging creative and technical work to create compelling audio-visual experiences and scalable music projects.…I'm Guillermo Velaochaga, a creative artist, audio engineer, and music industry professional based in Berlin with roots in Lima, Peru. I specialize in electronic music and blend hands-on production in Ableton Live and Pro Tools with live-event coordination. I'm currently pursuing Creative Audio Production & Audio Engineering at Catalyst Institute in Berlin to deepen my skills, and I work across recording, editing, mixing and mastering for diverse projects. In Lima I co-founded Fader Events, leading over 15 electronic music events with international and emerging artists, and I contributed to the Spatial Sound Festival in Berlin by helping build audio installations. My experience also spans beverage and spirits marketing in Peru with AB InBev and Pernod Ricard, where I developed activation calendars, packaging specs, and trade campaigns under tight deadlines. I enjoy bridging creative and technical work to create compelling audio-visual experiences and scalable music projects.

Available to hire

I’m Guillermo Velaochaga, a creative artist, audio engineer, and music industry professional based in Berlin with roots in Lima, Peru. I specialize in electronic music and blend hands-on production in Ableton Live and Pro Tools with live-event coordination. I’m currently pursuing Creative Audio Production & Audio Engineering at Catalyst Institute in Berlin to deepen my skills, and I work across recording, editing, mixing and mastering for diverse projects.

In Lima I co-founded Fader Events, leading over 15 electronic music events with international and emerging artists, and I contributed to the Spatial Sound Festival in Berlin by helping build audio installations. My experience also spans beverage and spirits marketing in Peru with AB InBev and Pernod Ricard, where I developed activation calendars, packaging specs, and trade campaigns under tight deadlines. I enjoy bridging creative and technical work to create compelling audio-visual experiences and scalable music projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

German

Beginner

Work Experience

Co-Founder at Fader Events

May 1, 2022 - Present

In charge of the organization, curation and direction of electronic music events in Lima, Peru. Led 15+ events with international and emerging, national artists. Collaborated with creative teams, venues, and promoters to optimize event execution, building the local electronic music scene through precise coordination and cultural impact.

On-Premise Sales Executive at Backus (Abi InBev)

August 1, 2024 - June 1, 2025

Managed a portfolio of more than 50 high-end ON-Premise accounts in the hospitality and entertainment industry (bars, clubs, restaurants), ensuring consistent execution of brand standards and promotions. Coordinated closely with venue managers and operations teams to plan and implement activation calendars, product launches, and special events under tight deadlines.

Core Assistant – Off-Premise & Trade Marketing at Pernod Ricard Peru

November 1, 2023 - June 1, 2024

Managed 50+ premium off-premise accounts (liquor stores, hospitality chains), coordinating production-ready materials (packaging specs, POS designs, print approvals) and ensuring full documentation compliance. Executed off-premise trade marketing campaigns across liquor retailers and specialty stores, handling point-of-sale installations, quality claims, delivery confirmations, and post-sales reconciliation under aggressive deadlines.

Comercial and Product Intern at Astara Peru (Mitsubishi Peru)

January 1, 2023 - June 1, 2023

Tracked project milestones and client requirements using Excel/Google Sheets, identifying bottlenecks early and facilitating smooth handoffs between departments. Developed product performance indicators and competitive analysis dashboards (Power BI) enabling real-time monitoring, risk identification, and production planning for sales projects.

On-Premise Sales Executive at Backus (AB InBev)

August 1, 2024 - June 1, 2025

Managed a portfolio of more than 50 high-end On-Premise accounts in hospitality and entertainment (bars, clubs, restaurants), ensuring consistent execution of brand standards and promotions. Coordinated with venue managers and operations teams to plan activation calendars, product launches, and special events under tight deadlines.

Co-Founder at Fader Events (Electronic Music Event Company)

May 1, 2022 - Present

In charge of the organization, curation and direction of electronic music events in Lima, Peru. Led 15+ events with international and emerging, national artists. Collaborated with creative teams, venues, and promoters to optimize event execution and foster the local electronic music scene through precise coordination and cultural impact.