Guillermo Velaochaga
I'm Guillermo Velaochaga, a creative artist, audio engineer, and music industry professional based in Berlin with roots in Lima, Peru.
About
I’m Guillermo Velaochaga, a creative artist, audio engineer, and music industry professional based in Berlin with roots in Lima, Peru. I specialize in electronic music and blend hands-on production in Ableton Live and Pro Tools with live-event coordination. I’m currently pursuing Creative Audio Production & Audio Engineering at Catalyst Institute in Berlin to deepen my skills, and I work across recording, editing, mixing and mastering for diverse projects.
In Lima I co-founded Fader Events, leading over 15 electronic music events with international and emerging artists, and I contributed to the Spatial Sound Festival in Berlin by helping build audio installations. My experience also spans beverage and spirits marketing in Peru with AB InBev and Pernod Ricard, where I developed activation calendars, packaging specs, and trade campaigns under tight deadlines. I enjoy bridging creative and technical work to create compelling audio-visual experiences and scalable music projects.
- 4 years' experience
- Joined April 2026
Skills· 14
Languages
- Spanish; CastilianFluent
- EnglishFluent
- GermanBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Travel & Hospitality
- Wholesale & Distribution
- Manufacturing
- Consumer Goods
- Education
More experts in Berlin, Germany
Work experience· 6 roles
Managed a portfolio of more than 50 high-end On-Premise accounts in hospitality and entertainment (bars, clubs, restaurants), ensuring consistent execution of brand standards and promotions. Coordinated with venue managers and operations teams to plan activation calendars, product launches, and special events under tight deadlines.
Managed a portfolio of more than 50 high-end ON-Premise accounts in the hospitality and entertainment industry (bars, clubs, restaurants), ensuring consistent execution of brand standards and promotions. Coordinated closely with venue managers and operations teams to plan and implement activation calendars, product launches, and special events under tight deadlines.
Managed 50+ premium off-premise accounts (liquor stores, hospitality chains), coordinating production-ready materials (packaging specs, POS designs, print approvals) and ensuring full documentation compliance. Executed off-premise trade marketing campaigns across liquor retailers and specialty stores, handling point-of-sale installations, quality claims, delivery confirmations, and post-sales reconciliation under aggressive deadlines.
Education· 8
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