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I'm a senior creative and media performance professional bridging data-driven insights with visually compelling direction. With a foundation in Economics, I design and lead multi-market campaigns that blend experimentation, analytics, and high-end aesthetics to drive scalable digital growth and stronger conversions. Over the years I’ve steered cross-regional campaigns, built data-driven creative frameworks, and guided international projects across health care, education, and government sectors. I’m passionate about translating complex analytics into actionable creative insights, optimizing ROAS, and mentoring teams to deliver impactful digital placements and cohesive brand storytelling.…I'm a senior creative and media performance professional bridging data-driven insights with visually compelling direction. With a foundation in Economics, I design and lead multi-market campaigns that blend experimentation, analytics, and high-end aesthetics to drive scalable digital growth and stronger conversions. Over the years I’ve steered cross-regional campaigns, built data-driven creative frameworks, and guided international projects across health care, education, and government sectors. I’m passionate about translating complex analytics into actionable creative insights, optimizing ROAS, and mentoring teams to deliver impactful digital placements and cohesive brand storytelling.

Guilherme Teixeira

Creative Director, Brand Designer, Content Producer, +4

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I'm a senior creative and media performance professional bridging data-driven insights with visually compelling direction. With a foundation in Economics, I design and lead multi-market campaigns that blend experimentation, analytics, and high-end aesthetics to drive scalable digital growth and stronger conversions. Over the years I’ve steered cross-regional campaigns, built data-driven creative frameworks, and guided international projects across health care, education, and government sectors. I’m passionate about translating complex analytics into actionable creative insights, optimizing ROAS, and mentoring teams to deliver impactful digital placements and cohesive brand storytelling.…I'm a senior creative and media performance professional bridging data-driven insights with visually compelling direction. With a foundation in Economics, I design and lead multi-market campaigns that blend experimentation, analytics, and high-end aesthetics to drive scalable digital growth and stronger conversions. Over the years I’ve steered cross-regional campaigns, built data-driven creative frameworks, and guided international projects across health care, education, and government sectors. I’m passionate about translating complex analytics into actionable creative insights, optimizing ROAS, and mentoring teams to deliver impactful digital placements and cohesive brand storytelling.

Available to hire

I’m a senior creative and media performance professional bridging data-driven insights with visually compelling direction. With a foundation in Economics, I design and lead multi-market campaigns that blend experimentation, analytics, and high-end aesthetics to drive scalable digital growth and stronger conversions.

Over the years I’ve steered cross-regional campaigns, built data-driven creative frameworks, and guided international projects across health care, education, and government sectors. I’m passionate about translating complex analytics into actionable creative insights, optimizing ROAS, and mentoring teams to deliver impactful digital placements and cohesive brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Italian

Beginner

Work Experience

Senior Creative & Media Performance Analyst at Filadélfia S.A., Brazil

May 1, 2026 - Present

Senior Creative & Media Performance Analyst responsible for turning data insights into high-converting visual direction. Lead multi-market campaigns with a focus on digital growth, brand prestige, and cross-regional alignment. Develop data-led creative frameworks and manage award-winning international projects. Translate performance metrics into actionable creative insights that boost conversion rates and optimize media ROI.

Senior Creative & Media Performance Analyst at Filadélfia SA

October 1, 2025 - May 1, 2026

Led cross-market campaigns, designed data-led creative frameworks, and managed international projects. Transformed raw performance metrics into actionable creative insights, optimized conversion rates, and integrated rigorous A/B testing and multi-touch attribution to improve ROAS across regions.

Senior Creative & Media Performance Analyst at Filadélfia S.A.

October 1, 2025 - May 1, 2026

Led the digital distribution and creative scaling for major campaigns, designed data-led creative frameworks, and managed award-winning international projects. Translated performance metrics into actionable insights for creative and production teams, optimizing conversion rates and brand equity. Oversaw cross-market initiatives and guided creative direction for high-stakes campaigns.

Senior Creative & Media Performance Analyst at Filadélia S.A.

October 1, 2025 - May 1, 2026

Led multi-market campaigns bridging deep media analytics with visually compelling, conversion-focused creative direction. Designed data-led creative frameworks and managed award-winning international projects. Translated raw performance metrics into actionable insights to optimize conversion rates and enhance brand prestige. Collaborated with global teams to align creative strategy with business goals, driving media efficiency and audience-driven creative optimization.

Senior Creative Performance Strategist at Filadélfia S.A., Brazil

October 1, 2025 - May 1, 2026

Senior Creative Performance Strategist bridging deep media analytics with visually compelling direction. Designed multi-market product launches and digital placement strategies across regional dynamics, combining economics-driven experimentation with aesthetics sensitivity to scale growth. Built and executed end-to-end creative optimization frameworks across high-stakes campaigns in health care, education, and government sectors. Led cross-functional teams and optimized ROI through data-driven experimentation and rigorous A/B testing.

Continental Coordinator at Krown (Continental Coordinator across South America & Asia)

May 1, 2024 - May 1, 2025

Led multi-market campaigns, built roadmaps for multi-channel customer acquisition, and aligned data-driven creative with production teams. Delivered continuous optimization of creative assets and ROAS across regional markets, integrating traditional branding with direct-response performance.

Continental Coordinator at Index Crown

May 1, 2024 - May 1, 2025

Directed continental coordination for regions across South America and Asia, May 2024–May 2025. Built cross-regional campaigns, integrating analytics with creative execution to maintain unified visual identity and optimize performance across markets.

Media Performance Analyst at Samsung

October 1, 2021 - November 1, 2023

Tracked and optimized media performance for Brazil-based campaigns. Established data-informed creative and ad optimization practices, led A/B testing across video hooks, creatives, and high-intent audiences, and delivered performance insights to improve ROAS.

Continental Coordinator at Samsung (Brazil)

October 1, 2021 - November 1, 2023

Led digital strategy across Samsung Brazil campaigns and cross-market initiatives; organized roadmaps and acquisition strategies; translated audience data into actionable creative briefs for production teams; contributed to award-winning campaigns and global network collaboration.

Continental Coordinator at Samsung

October 1, 2021 - November 1, 2023

Led digital distribution and cross-market creative scaling for campaigns across Brazil, including the Pequenas Grandes Vitorias initiative for Santa Casa BH. Achieved Bronze awards and two finalist placements at The Lisbon Festivals; outperformed competing networks and earned recognition as the only Brazilian agency awarded in the program.

Continental Coordinator at Samsung, Brazil

October 1, 2021 - November 30, 2023

Led continental campaigns and coordinated multi-market product launches across South America and Asia. Developed online media strategy and creative optimization frameworks for high-stakes campaigns in health care, education, and government sectors. Drove data-driven decision-making to improve reach, engagement and conversion.