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I am a results-driven PPC & Digital Marketing Specialist with 3+ years of hands-on experience managing and optimizing Google Ads campaigns, keyword research, performance tracking, and SEO. I have a proven track record of improving lead generation, reducing CPA, and scaling paid campaigns through data-driven optimization. I am highly analytical, detail-oriented, and passionate about paid media performance. I excel in Google Ads, GA4, keyword research, competitor analysis, and conversion-focused strategy, and I thrive on turning data into actionable insights that drive measurable results.…I am a results-driven PPC & Digital Marketing Specialist with 3+ years of hands-on experience managing and optimizing Google Ads campaigns, keyword research, performance tracking, and SEO. I have a proven track record of improving lead generation, reducing CPA, and scaling paid campaigns through data-driven optimization. I am highly analytical, detail-oriented, and passionate about paid media performance. I excel in Google Ads, GA4, keyword research, competitor analysis, and conversion-focused strategy, and I thrive on turning data into actionable insights that drive measurable results.

Gulshan Kumar

Digital Marketer, Marketing Strategist, Marketing Analyst, +2

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I am a results-driven PPC & Digital Marketing Specialist with 3+ years of hands-on experience managing and optimizing Google Ads campaigns, keyword research, performance tracking, and SEO. I have a proven track record of improving lead generation, reducing CPA, and scaling paid campaigns through data-driven optimization. I am highly analytical, detail-oriented, and passionate about paid media performance. I excel in Google Ads, GA4, keyword research, competitor analysis, and conversion-focused strategy, and I thrive on turning data into actionable insights that drive measurable results.…I am a results-driven PPC & Digital Marketing Specialist with 3+ years of hands-on experience managing and optimizing Google Ads campaigns, keyword research, performance tracking, and SEO. I have a proven track record of improving lead generation, reducing CPA, and scaling paid campaigns through data-driven optimization. I am highly analytical, detail-oriented, and passionate about paid media performance. I excel in Google Ads, GA4, keyword research, competitor analysis, and conversion-focused strategy, and I thrive on turning data into actionable insights that drive measurable results.

Available to hire

I am a results-driven PPC & Digital Marketing Specialist with 3+ years of hands-on experience managing and optimizing Google Ads campaigns, keyword research, performance tracking, and SEO. I have a proven track record of improving lead generation, reducing CPA, and scaling paid campaigns through data-driven optimization.

I am highly analytical, detail-oriented, and passionate about paid media performance. I excel in Google Ads, GA4, keyword research, competitor analysis, and conversion-focused strategy, and I thrive on turning data into actionable insights that drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

PPC & SEO Executive at Lumbini Elite Solutions

January 1, 2023 - July 1, 2024

Built, launched, and optimized Google Ads campaigns; conducted daily monitoring of PPC performance and implemented optimizations to improve CTR and reduce CPC; performed keyword research and negative keyword management; optimized ads, keywords, bidding strategies, and landing page alignment; improved campaign performance through ad copy testing, keyword optimization, negative keywords, and bid adjustments; conducted competitor ad research and SERP analysis to identify gaps and opportunities; analyzed campaign data using GA4 to track KPIs and identify improvement areas; created performance reports highlighting insights, trends, and actionable recommendations.

SEO Analyst at Primotech

September 1, 2022 - January 1, 2023

Supported SEO and paid keyword strategies aligned with PPC goals; conducted keyword research and competitor analysis; assisted with performance reporting and analytics insights; worked closely with marketing teams to support lead growth.

SEO Executive at DeepDive Innovations Pvt. Ltd.

January 1, 2022 - September 1, 2022

Implemented SEO strategies including technical audits, schema markup, and website optimization; conducted keyword research and content optimization to improve rankings; used Ahrefs, SEMrush, and Google Search Console for analysis and reporting; supported cross-functional teams with technical insights and data.

Social Media Operator – Team Lead at DeepDive Innovations Pvt. Ltd.

April 1, 2021 - January 1, 2022

Provided first-level technical and service support via digital channels; logged, tracked, and resolved customer issues using ticket-based systems; coordinated with internal IT and support teams for issue resolution; managed escalations and trained team members on documentation and communication.

Customer Relations Officer at Empee Motors Pvt. Ltd.

October 1, 2018 - August 1, 2020

Delivered in-person and phone-based customer and technical support; diagnosed issues, coordinated resolutions, and ensured customer satisfaction; maintained accurate service records and followed defined procedures.