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Results-driven Digital Marketing and Social Media Specialist with extensive experience managing global brand strategies across healthcare, lifestyle, and FMCG sectors. Proven expertise in overseeing end-to-end campaign planning, Meta Ads funnel optimization, and high-performance content creation using AI-driven workflows. Committed to elevating brand presence and driving measurable growth through data-backed insights, standardized governance, and cross-functional collaboration.…Results-driven Digital Marketing and Social Media Specialist with extensive experience managing global brand strategies across healthcare, lifestyle, and FMCG sectors. Proven expertise in overseeing end-to-end campaign planning, Meta Ads funnel optimization, and high-performance content creation using AI-driven workflows. Committed to elevating brand presence and driving measurable growth through data-backed insights, standardized governance, and cross-functional collaboration.

Gülsu Saylu

Digital Marketer, Social Media Manager, Content Strategist, +2

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Results-driven Digital Marketing and Social Media Specialist with extensive experience managing global brand strategies across healthcare, lifestyle, and FMCG sectors. Proven expertise in overseeing end-to-end campaign planning, Meta Ads funnel optimization, and high-performance content creation using AI-driven workflows. Committed to elevating brand presence and driving measurable growth through data-backed insights, standardized governance, and cross-functional collaboration.…Results-driven Digital Marketing and Social Media Specialist with extensive experience managing global brand strategies across healthcare, lifestyle, and FMCG sectors. Proven expertise in overseeing end-to-end campaign planning, Meta Ads funnel optimization, and high-performance content creation using AI-driven workflows. Committed to elevating brand presence and driving measurable growth through data-backed insights, standardized governance, and cross-functional collaboration.

Available to hire

Results-driven Digital Marketing and Social Media Specialist with extensive experience managing global brand strategies across healthcare, lifestyle, and FMCG sectors. Proven expertise in overseeing end-to-end campaign planning, Meta Ads funnel optimization, and high-performance content creation using AI-driven workflows. Committed to elevating brand presence and driving measurable growth through data-backed insights, standardized governance, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Turkish

Fluent

English

Fluent

Work Experience

Digital Marketing and Social Media Specialist at FLYMEDI BV

January 1, 2023 - Present

Own the global social media strategy and daily governance for multiple brand accounts across healthcare verticals. Lead content planning, platform strategy, and creative direction with a senior, decision-making role. Manage influencer content, before/after storytelling, educational formats, and brand-safe communication frameworks. Work closely with performance, medical, and creative teams to align content, conversion goals, and compliance. Establish standardized social media workflows, tone of voice, and approval processes across markets. Integrate AI-supported tools into content ideation and production pipelines to increase efficiency and consistency.

Digital Marketing and Social Media Specialist at Bodyist

June 1, 2020 - December 1, 2022

Designed and managed multi-brand communication roadmaps for FMCG and lifestyle-oriented clients, ensuring consistency in brand identity and messaging. Developed and led social media strategies for client brands, aligning content direction with overall communication and campaign objectives. Led go-to-market communication planning for product launches, overseeing strategic direction rather than day-to-day execution. Developed content-driven PR and brand storytelling strategies to strengthen differentiation and brand recall. Coordinated internal agency teams and external stakeholders to ensure structured campaign delivery and alignment.