My name’s Leesa Ellis, founder of 3 ferns. I turn expertise into books, cookbooks, planners, and other tangible tools that build authority, support the sales process, and earn their keep. I work primarily with coaches, consultants, boutique agencies, expertise-led founders, and cookbook creators who know their work is strong but also know the materials around it are not yet doing it justice. My strength is packaging what my clients know into something credible, beautifully produced, and commercially useful.…

Leesa Ellis

My name’s Leesa Ellis, founder of 3 ferns. I turn expertise into books, cookbooks, planners, and other tangible tools that build authority, support the sales process, and earn their keep. I work primarily with coaches, consultants, boutique agencies, expertise-led founders, and cookbook creators who know their work is strong but also know the materials around it are not yet doing it justice. My strength is packaging what my clients know into something credible, beautifully produced, and commercially useful.…

Available to hire

My name’s Leesa Ellis, founder of 3 ferns.

I turn expertise into books, cookbooks, planners, and other tangible tools that build authority, support the sales process, and earn their keep.

I work primarily with coaches, consultants, boutique agencies, expertise-led founders, and cookbook creators who know their work is strong but also know the materials around it are not yet doing it justice.

My strength is packaging what my clients know into something credible, beautifully produced, and commercially useful.

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Work Experience

Self-Publishing Consultant at 3 ferns
May 1, 2011 - Present
DFY book self-publishing services, consultancy, and strategy.

Education

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Industry Experience

Professional Services, Media & Entertainment
    What's On Your Fork?! cookbook design & launch

    I provided complete DFY self-publishing services, consultancy, and support for my client Shelley Loving, an anti-inflammatory chef with a specialty in corporate cooking classes.

    This was a full self-publishing package from beginning to end including all backend publishing tasks and book distribution platform setup and upload.

    Metadata like keywords and categories were researched as part of this project.

    The book was popular and Amazon themselves reached out to Shelley to feature her book at their cost in return for adjusting the price over time for maximum profitability. This significantly boosted sales for Shelley.

    Shelley got media interest from local TV and radio because of her book which also got her opportunities to be featured on higher volume email newsletters.