Front-end Developer with 8+ years of experience creating high-performing digital experiences. I specialize in responsive HTML emails, landing pages, and campaign assets that balance clean code, strong UX, and measurable results. I’ve worked with brands like XP Investimentos, Bradesco, Electrolux, Mastercard, and LATAM Airlines, focusing on cross-client compatibility, deliverability, and conversion optimization through testing and iteration. Skilled in HTML5, JavaScript, React, WordPress, and Figma, I bring a collaborative and performance-driven mindset to every project, always aiming to improve both user experience and business outcomes.

Gustavo Favassa

Front-end Developer with 8+ years of experience creating high-performing digital experiences. I specialize in responsive HTML emails, landing pages, and campaign assets that balance clean code, strong UX, and measurable results. I’ve worked with brands like XP Investimentos, Bradesco, Electrolux, Mastercard, and LATAM Airlines, focusing on cross-client compatibility, deliverability, and conversion optimization through testing and iteration. Skilled in HTML5, JavaScript, React, WordPress, and Figma, I bring a collaborative and performance-driven mindset to every project, always aiming to improve both user experience and business outcomes.

Available to hire

Front-end Developer with 8+ years of experience creating high-performing digital experiences. I specialize in responsive HTML emails, landing pages, and campaign assets that balance clean code, strong UX, and measurable results.

I’ve worked with brands like XP Investimentos, Bradesco, Electrolux, Mastercard, and LATAM Airlines, focusing on cross-client compatibility, deliverability, and conversion optimization through testing and iteration.

Skilled in HTML5, JavaScript, React, WordPress, and Figma, I bring a collaborative and performance-driven mindset to every project, always aiming to improve both user experience and business outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Senior Front-End Developer at Arizona
June 30, 2021 - Present
• Led front-end development of responsive HTML email templates, high-converting landing pages, and display ads for major clients including XP Investimentos, Bradesco, Porto Seguro, Banco Pan, RD (Rede Raia/Drogasil) and Electrolux. • Optimized templates for cross-client compatibility and deliverability, reducing rendering issues across email clients and devices. • Partnered with designers and marketing teams to run A/B tests and iterate creatives, improving engagement and conversion performance. • Built and maintained reusable template libraries and components to accelerate campaign delivery and ensure brand consistency across multi-channel campaigns.
Web Developer at MRM //McCann
October 31, 2019 - June 29, 2021
• Designed and developed responsive emails and landing pages for major clients including Mastercard, General Motors, Bayer, BV Financeira, Monsanto, and LATAM Airlines. • Implemented and managed templates in CRM platforms such as Salesforce Content Manager, Responsys, and Adobe AEM to support large-scale campaigns. • Worked cross-functionally with design, deliverability, and marketing teams to optimize rendering, accessibility, and campaign performance.
Interactive Designer at UOL Edtech
November 11, 2017 - November 1, 2019
• Designed and produced corporate e-learning courses and training paths for clients such as Itaú, Banco do Brasil, Renner and Cielo. • Developed motion graphics, interactive apps and landing pages to enhance learner engagement and support blended learning initiatives.

Education

Bachelor of Arts (B.A.) at Mackenzie Presbyterian University
February 2, 2009 - June 30, 2014
Final thesis (TCC) awarded a final grade of 9.5/10.

Qualifications

Certificate IV in Graphics Design
September 1, 2014 - June 1, 2015
Issued by Martin College - Brisbane, Australia

Industry Experience

Computers & Electronics, Software & Internet, Media & Entertainment