I remember standing in the middle of a busy production set, watching how a single frame could change the entire energy of a story. My journey did not start in front of a spreadsheet; it started behind a lens. Transitioning from cinema and broadcasting into digital growth taught me that data is just another way of telling a story. I realized that high-resolution visuals only matter if they reach the right audience at the exact moment of interest. This sparked my curiosity in search engine mechanics and the psychology behind user behavior and clicks. Over the years, I have bridged the gap between creative media and technical marketing. I moved from capturing moments to capturing market share. Whether optimizing landing page structures or managing large-scale digital operations, my focus remained on precision. I view a Google Ads dashboard the same way I approach a film edit: every element must serve a purpose, and anything redundant must go. This mindset allows me to build campaigns that not only look good but perform with measurable accuracy. In recent roles, I have focused on conversion-driven design and search efficiency. I treat each campaign as an ecosystem where SEO, SEM, and user experience work together. My background in digital media marketing built the foundation, while hands-on experience with tools like Unbounce and Keap delivered results. I focus on data, bid strategies, and funnel structure to ensure every marketing dollar drives growth. I am driven by solving complex market challenges through structured digital strategies.  I thrive on analyzing traffic patterns, refining campaigns, and achieving performance KPIs.  My goal is always to create a seamless journey from the first search interaction to final conversion. Skills: Google Ads, SEO, SEM, Email Marketing, Social Media Marketing, Unbounce, Google Analytics, Keap, Hootsuite, Landing Page Design, A/B Testing, Adobe Creative Suite, Keyword Clustering.

Gurleen Singh

I remember standing in the middle of a busy production set, watching how a single frame could change the entire energy of a story. My journey did not start in front of a spreadsheet; it started behind a lens. Transitioning from cinema and broadcasting into digital growth taught me that data is just another way of telling a story. I realized that high-resolution visuals only matter if they reach the right audience at the exact moment of interest. This sparked my curiosity in search engine mechanics and the psychology behind user behavior and clicks. Over the years, I have bridged the gap between creative media and technical marketing. I moved from capturing moments to capturing market share. Whether optimizing landing page structures or managing large-scale digital operations, my focus remained on precision. I view a Google Ads dashboard the same way I approach a film edit: every element must serve a purpose, and anything redundant must go. This mindset allows me to build campaigns that not only look good but perform with measurable accuracy. In recent roles, I have focused on conversion-driven design and search efficiency. I treat each campaign as an ecosystem where SEO, SEM, and user experience work together. My background in digital media marketing built the foundation, while hands-on experience with tools like Unbounce and Keap delivered results. I focus on data, bid strategies, and funnel structure to ensure every marketing dollar drives growth. I am driven by solving complex market challenges through structured digital strategies.  I thrive on analyzing traffic patterns, refining campaigns, and achieving performance KPIs.  My goal is always to create a seamless journey from the first search interaction to final conversion. Skills: Google Ads, SEO, SEM, Email Marketing, Social Media Marketing, Unbounce, Google Analytics, Keap, Hootsuite, Landing Page Design, A/B Testing, Adobe Creative Suite, Keyword Clustering.

Next availability:
August 17, 2026

I remember standing in the middle of a busy production set, watching how a single frame could change the entire energy of a story. My journey did not start in front of a spreadsheet; it started behind a lens. Transitioning from cinema and broadcasting into digital growth taught me that data is just another way of telling a story. I realized that high-resolution visuals only matter if they reach the right audience at the exact moment of interest. This sparked my curiosity in search engine mechanics and the psychology behind user behavior and clicks.

Over the years, I have bridged the gap between creative media and technical marketing. I moved from capturing moments to capturing market share. Whether optimizing landing page structures or managing large-scale digital operations, my focus remained on precision. I view a Google Ads dashboard the same way I approach a film edit: every element must serve a purpose, and anything redundant must go. This mindset allows me to build campaigns that not only look good but perform with measurable accuracy.

In recent roles, I have focused on conversion-driven design and search efficiency. I treat each campaign as an ecosystem where SEO, SEM, and user experience work together. My background in digital media marketing built the foundation, while hands-on experience with tools like Unbounce and Keap delivered results. I focus on data, bid strategies, and funnel structure to ensure every marketing dollar drives growth.

I am driven by solving complex market challenges through structured digital strategies.

I thrive on analyzing traffic patterns, refining campaigns, and achieving performance KPIs.

My goal is always to create a seamless journey from the first search interaction to final conversion.

Skills: Google Ads, SEO, SEM, Email Marketing, Social Media Marketing, Unbounce, Google Analytics, Keap, Hootsuite, Landing Page Design, A/B Testing, Adobe Creative Suite, Keyword Clustering.

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Language

English
Intermediate
Hindi
Intermediate
Panjabi, Punjabi
Advanced

Work Experience

Counter Manager at Walmart Canada
March 1, 2024 - Present
Directed cross-functional digital workflows for OTC retail assets, enforcing platform compliance protocols and sustaining 100% content availability for 500+ SKUs. Resolved 100+ daily engagement inquiries via structured classification systems, optimizing service throughput and reducing communication delays for subscribers. Coordinated visual asset receiving and stock reconciliation for digital catalogs, sustaining merchandising accuracy and improving brand visibility within interfaces.
Assistant Project Manager at CondosHQ
January 1, 2023 - April 30, 2023
Produced branded multimedia assets across Instagram, Twitter, and Facebook interfaces, sustaining consistent brand narrative across 30+ scheduled posts monthly. Designed landing pages via Unbounce for social funnels, improving campaign conversion rates by 40% and increasing qualified lead generation by 50% in 3 months. Managed Google Search Ads and social PPC campaigns, analyzing performance metrics to optimize targeting and increasing qualified website traffic volume by 20%.
Photographer & Videographer at Vipul Sharma Photography
September 1, 2019 - July 31, 2021
Executed 80+ commercial production workflows, configuring technical camera parameters and lighting arrays to capture high-resolution assets for digital delivery. Edited digital assets using Adobe Creative Suite, delivering optimized photo and video outputs aligned with technical specifications for multi-platform display. Coordinated production schedules and equipment readiness for simultaneous assignments, sustaining 100% on-time delivery compliance for all digital project phases.
Freelance Photographer and Content Creator at Gurleen Graphy
September 1, 2018 - Present
Produced 50+ commercial multimedia campaigns, configuring technical platform parameters to ensure visual consistency and brand-aligned digital asset delivery. Executed end-to-end digital workflows including audience consultation, shot planning, on-location capture, and post-production editing for social distribution. Edited and optimized creative assets using Adobe Creative Suite, improving digital image clarity and visual composition for high-engagement social interfaces.

Education

Graduate Certificate in Digital Media Marketing at George Brown College
May 1, 2022 - April 30, 2023
Graduate Certificate in Broadcasting Performance and Digital Media at Conestoga College
September 1, 2021 - April 30, 2022
Master of Science, Cinema at Shobhit University
July 1, 2016 - June 30, 2018
Bachelor of Journalism and Mass Communication at Chitkara University
August 1, 2013 - July 31, 2016
Graduate Certificate in Digital Media Marketing at George Brown College, Toronto, Ontario
May 1, 2022 - April 1, 2023
Graduate Certificate in Broadcasting Performance and Digital Media at Conestoga College, Kitchener, Ontario
September 1, 2021 - April 1, 2022
Master of Science in Cinema at Shobhit University, India
July 1, 2016 - June 1, 2018
Bachelor of Journalism and Mass Communication at Chitkara University, India
August 1, 2013 - July 1, 2016

Qualifications

Hootsuite Platform Certification
January 11, 2030 - July 3, 2026
Nano Tips for Using ChatGPT for Business
January 11, 2030 - July 3, 2026
Mimic Digital Marketing Analytics
January 11, 2030 - July 3, 2026
Hootsuite Social Marketing Certification
January 11, 2030 - July 3, 2026
The Fundamentals of Digital Marketing
January 11, 2030 - July 3, 2026
Hootsuite Platform Certification
January 11, 2030 - July 3, 2026
Nano Tips for Using ChatGPT for Business
January 11, 2030 - July 3, 2026
Mimic Digital Marketing Analytics
January 11, 2030 - July 3, 2026
Hootsuite Social Marketing Certification
January 11, 2030 - July 3, 2026
The Fundamentals of Digital Marketing
January 11, 2030 - July 3, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services