Available to hire
I’m Gustavo, a Brazilian living in Canada, pursuing a Master’s in Digital Media and Global Communications, driven by the desire to broaden my personal and professional experience.
With a degree in Social Communication, I’ve gained experience in content production and social media management. I am passionate about innovation and committed to continuous learning to enhance my skills in digital communication.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Social Media and Design Consultant at State of Sergipe Treasury Department
July 1, 2025 - October 6, 2025Provided strategic consulting to the SEFAZ-SE Communications Department to strengthen digital channels through the IDB-funded Profisco II project. Managed the social media content calendar in coordination with internal teams, ensuring timely, strategic content delivery and expanded digital presence. Led planning and monitoring of financial-content channels to boost engagement and reinforce the Secretariat's institutional image across multiple platforms. Delivered employee training on social media tools to ensure brand consistency and effective message amplification. Monitored metrics, generated KPI-based reports, and evaluated content performance to guide ongoing strategy.
Communications Coordinator at Aracaju City Hall
May 1, 2024 - October 6, 2025Managed content for the City Hall's official channels and former mayor's social media, aligning communications with public engagement goals; supported the mayor with agendas, speeches, interviews, statements, and strategic content. Worked on content for projects focused on economic and social development. Edited and reviewed texts from multiple departments to ensure coherence and alignment with institutional messaging; led a team of journalists, designers, photographers, and social media professionals in producing articles, visuals, event coverage, and multimedia content. Interacted with the public on social media, addressing inquiries and managing reputational risks.
Content Producer at Aracaju City Hall
December 1, 2020 - October 6, 2025Produced journalistic and institutional content for the City Hall website, social media, blogs, and digital campaigns; collaborated with the mayor's communications office on announcements, social media, and press relations. Wrote informative editorial texts across areas such as infrastructure, health, education, environment, and municipal actions; created SEO-friendly content for clarity and public engagement. Prepared newsletters, press releases, informative emails, and official announcements in line with the strategic communications plan. Reviewed and edited texts from other departments to ensure editorial consistency and message coherence.
Customer Support at Spotify / Sutherland Global Services
July 1, 2016 - October 6, 2025Delivered customer service in Portuguese, Spanish, and English for Spotify, handling email and social media chats; provided quick, empathetic resolutions and ensured high-quality user experiences. Managed interactions using Salesforce CRM, maintaining response standards and tracking issues.
Creative Copywriter at Propaganda Base
August 1, 2015 - October 6, 2025Created campaign content and communication strategies for clients in public and private sectors, focusing on results and brand positioning. Wrote persuasive content for digital and print media, social channels, and email marketing; produced newsletters and ensured alignment with brand voice. Collaborated with design, planning, and customer service teams to ensure campaign coherence and impact.
Social Media and Design Consultant at State of Sergipe Treasury Department
July 1, 2025 - October 6, 2025Provided consulting to SEFAZ-SE Communications to strengthen digital channels under the IDB-funded Profisco II project; managed social media content calendars with internal teams; planned and monitored social media strategies focusing on financial content to boost engagement and institutional image; trained staff in social media tools to ensure brand consistency; monitored metrics and generated KPI-based reports to guide strategy.
Communications Coordinator at Aracaju City Hall
May 1, 2024 - October 6, 2025Managed content for official City Hall social channels, aligning institutional goals with public engagement; supported the mayor with agendas, speeches, interviews, official statements, and social media strategy; created and reviewed content on projects for economic and social development; edited and supervised texts from departments; coordinated journalists, designers, photographers, and social media professionals; engaged with the public and managed reputational risks.
Content Producer at Aracaju City Hall
December 1, 2020 - October 6, 2025Produced journalistic and institutional content for the City Hall website, social media, blogs, and digital campaigns; collaborated with the mayor’s communications office on announcements and press relations; wrote informative/editorial texts on infrastructure, health, education, environment, and municipal actions; created SEO-optimized content; prepared newsletters, press releases, and official announcements; reviewed texts from various departments to ensure editorial coherence.
Customer Support at Spotify, Sutherland Global Services
July 1, 2016 - October 6, 2025Provided customer service in Portuguese, Spanish, and English via email and social media chats for a leading streaming company; delivered empathetic, efficient support and quick resolution of questions; managed interactions using Salesforce CRM.
Creative Copywriter at Propaganda Base
August 1, 2015 - October 6, 2025Created persuasive campaign content and effective communication strategies for clients across public and private sectors; wrote copy for digital and print media, social media, and email marketing; produced newsletters and promotional content; designed and edited advertising texts, scripts, and headlines; collaborated with design, planning, and client service teams to ensure brand voice and impact.
Social Media and Design Consultant at Secretaria da Fazenda do Estado de Sergipe (Finance Department of Sergipe)
July 1, 2025 - October 6, 2025Translated business objectives into comprehensive social media strategies aligned with organizational goals through the Profisco II project; standardized textual and visual elements across official publications; managed social media content calendars; planned and executed content for financial communications; trained teams to maintain consistent messaging; monitored metrics and generated KPI reports to guide strategic decisions.
Communication Director at Prefeitura de Aracaju (Aracaju Town Hall)
May 1, 2024 - October 6, 2025Managed official content for Aracaju City Hall and for the ex-mayor; reviewed and adapted texts for clarity, coherence, and accessibility; created, edited, and revised talking points, speeches, interviews, official statements, and strategic content for social media channels; oversaw textual and visual assets across city hall projects focusing on economic and social development, ensuring stylistic accuracy and formal coherence.
Customer Service Advisor at Sutherland Global Services (for Spotify account)
July 1, 2016 - October 6, 2025Focused on delivering exceptional client experiences, ensuring prompt resolution of inquiries; managed interactions across email and social media; worked on the Spotify account; utilized CRM to track inquiries, updated customers on app features, and leveraged persuasive communication to improve customer satisfaction.
Creative Copywriter at Base Propaganda Aracaju, Brazil
August 1, 2015 - October 6, 2025Developed creative campaigns and effective strategies across multiple sectors; produced persuasive copy for a wide range of businesses; adapted messaging to different audiences and channels; demonstrated excellence in writing and editing with a focus on digital content.
Education
Master's Degree at University of Niagara Falls
January 1, 2025 - October 6, 2025Bachelor's Degree at Tiradentes University
January 1, 2010 - December 31, 2013UX Design Certification at Design Circuit
June 1, 2023 - January 1, 2024Digital Marketing and Social Media Certification at El Bosque University
March 1, 2016 - July 1, 2016Master's Degree in Digital Media and Global Communications at University of Niagara Falls
January 1, 2025 - October 6, 2025Bachelor's Degree in Social Communication at Tiradentes University
January 1, 2010 - December 1, 2013UX Design Certification at Design Circuit
June 1, 2023 - January 1, 2024Digital Marketing and Social Media Certification at El Bosque University
March 1, 2016 - July 1, 2016Master of Arts in Digital Media and Global Communications at University of Niagara Falls, Canada
January 1, 2025 - October 6, 2025Bachelor's Degree in Social Communication - Advertising at Universidade Tiradentes, Brazil
January 1, 2010 - December 1, 2013UX Design Extension Course at Design Circuit, Brazil
June 1, 2023 - January 1, 2024Extension Course: Digital Marketing and Social Media at Universidade El Bosque, Colombia
March 1, 2016 - July 1, 2016Master's Degree at University of Niagara Falls
January 1, 2025 - October 25, 2025Bachelor's Degree in Social Communication at Tiradentes University
January 1, 2010 - December 1, 2013UX Design Certification at Design Circuit
June 1, 2023 - January 1, 2024Digital Marketing and Social Media Certification at El Bosque University
March 1, 2016 - July 1, 2016Qualifications
UX Design Certification
June 1, 2023 - January 1, 2024Digital Marketing and Social Media Certification
March 1, 2016 - July 1, 2016UX Design Certification
June 1, 2023 - January 1, 2024Digital Marketing and Social Media Certification
March 1, 2016 - July 1, 2016UX Design Certification
June 1, 2023 - January 1, 2024Digital Marketing and Social Media Certification
March 1, 2016 - July 1, 2016Industry Experience
Government, Media & Entertainment, Professional Services, Software & Internet, Education
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