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Analytical and hands-on professional with 4+ years of experience spanning Digital Marketing Analytics, Business Intelligence, and Product Management. Proven track record in data analysis, performance optimization, and strategic decision-making, having managed over $500K in advertising spend with datadriven optimization. Combines strong analytical skills with technical execution, not only designing experiments and analyzing datasets, but also actively coding and implementing solutions. Proficient in SQL, Python, statistical analysis, and process automation with a strong focus on delivering measurable business results through data insights.…Analytical and hands-on professional with 4+ years of experience spanning Digital Marketing Analytics, Business Intelligence, and Product Management. Proven track record in data analysis, performance optimization, and strategic decision-making, having managed over $500K in advertising spend with datadriven optimization. Combines strong analytical skills with technical execution, not only designing experiments and analyzing datasets, but also actively coding and implementing solutions. Proficient in SQL, Python, statistical analysis, and process automation with a strong focus on delivering measurable business results through data insights.

Gustavo Amaral Coelho

Data Analyst, Data Annotator, AI Prompt Engineer, +1

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Analytical and hands-on professional with 4+ years of experience spanning Digital Marketing Analytics, Business Intelligence, and Product Management. Proven track record in data analysis, performance optimization, and strategic decision-making, having managed over $500K in advertising spend with datadriven optimization. Combines strong analytical skills with technical execution, not only designing experiments and analyzing datasets, but also actively coding and implementing solutions. Proficient in SQL, Python, statistical analysis, and process automation with a strong focus on delivering measurable business results through data insights.…Analytical and hands-on professional with 4+ years of experience spanning Digital Marketing Analytics, Business Intelligence, and Product Management. Proven track record in data analysis, performance optimization, and strategic decision-making, having managed over $500K in advertising spend with datadriven optimization. Combines strong analytical skills with technical execution, not only designing experiments and analyzing datasets, but also actively coding and implementing solutions. Proficient in SQL, Python, statistical analysis, and process automation with a strong focus on delivering measurable business results through data insights.

Available to hire

Analytical and hands-on professional with 4+ years of experience spanning Digital Marketing Analytics,
Business Intelligence, and Product Management. Proven track record in data analysis, performance
optimization, and strategic decision-making, having managed over $500K in advertising spend with datadriven optimization. Combines strong analytical skills with technical execution, not only designing
experiments and analyzing datasets, but also actively coding and implementing solutions. Proficient in
SQL, Python, statistical analysis, and process automation with a strong focus on delivering measurable
business results through data insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Work Experience

Product Manager at Hauzzi

July 1, 2023 - Present

Lead end-to-end product lifecycle from conception to launch, prioritizing features based on ROI and customer value; analyze product performance to iterate on user experience; design and run data-driven experiments to validate hypotheses; actively code and build solutions in a lean startup environment; serve as the primary analytics/insights contact for product stakeholders; manage data-driven media and performance strategies for client campaigns; monitor campaign performance, run A/B tests to improve ROI, and deliver actionable reports; develop data pipelines and dashboards to support decision-making; coordinate with cross-functional teams and oversee a portfolio of 20+ clients with monthly paid media budgets ~R$300k.

Media & Performance Analyst at DDWB Agência

July 2, 2023 - October 14, 2025

Developed and implemented data-driven media and performance strategies for client campaigns; monitored and analyzed campaign performance to identify optimization opportunities; designed and executed A/B tests; created detailed performance reports with insights for stakeholders; stayed current with digital marketing trends and best practices in data analytics.

Business Intelligence & Performance Analyst at Ondaskim

April 30, 2023 - October 14, 2025

Performed BI and performance analytics to inform marketing and product decisions; extracted, transformed, and loaded data into centralized data environments; built dashboards and performed KPI analysis to guide strategy; collaborated with teams to deliver data solutions and ensure data quality.

Digital Marketing Coordinator at Pareto

January 31, 2023 - October 14, 2025

Developed data-driven media and performance strategies; conducted KPI analysis, competitor and seasonality studies; implemented campaigns across Google Ads, Facebook Ads, Pinterest Ads and more; produced dashboards and reports to inform stakeholders; coordinated paid media efforts for multiple clients.