I Gusti Ayu Astrid
Available to hire
I am Astrid from Indonesia, an e-commerce specialist that have more than 9 years of experience in sales and marketing. I am familiar with various different type of industries such as education, hospitality, FMCG, skincare-dermatology, tobacco, and travel. I managed brands and clients for helping their growth store performance.
Currently I’m looking for new opportunity in Sales and Marketing roles.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Spanish; Castilian
Beginner
Work Experience
E-commerce Specialist at Siam One Asia Co., Ltd
June 30, 2025 - July 11, 2025Optimized marketplace search using data analysis and keyword search. Managed marketing strategy and planning to increase brand awareness and traffic. Conducted market research, forecasting, and consumer trend analysis. Managed ROAS for marketing investments and analyzed organic and ad performance across 15 seller accounts.
E-commerce Specialist at Siam One Asia Co., Ltd
June 30, 2025 - July 11, 2025Optimized marketplace search through data analysis using keyword search. Managed marketing strategy and planning to increase brand awareness and marketplace traffic. Conducted market research, forecast, campaign results, and consumer trends. Managed ROAS for all marketing investments and analyzed organic and ads performance across 15 seller accounts via seller dashboard.
E-commerce Specialist at Siam One Asia Co., Ltd
June 30, 2025 - July 11, 2025Optimized marketplace search based on data analysis using keyword search. Managed marketing strategies and planning to increase brand awareness and marketplace traffic. Conducted market research, forecasted campaign results, and analyzed consumer trends. Managed ROAS behind all marketing investments and analyzed organic and ads performance through seller dashboard accounts, handling 15 seller accounts.
E-commerce Specialist at Siam One Asia Co., Ltd
June 30, 2025 - July 11, 2025Optimized marketplace search using data analysis and keyword search. Managed marketing strategy and planning to increase brand awareness and marketplace traffic. Conducted market research, forecasting, campaign result analysis, and consumer trend evaluation. Managed ROAS for all marketing investments. Analyzed organic and ads performance via seller dashboards, handling 15 seller accounts.
E-commerce Specialist at Siam One Asia Co., Ltd
June 30, 2025 - July 11, 2025Optimized marketplace search through data analysis using keyword search. Managed marketing strategies and planning to increase brand awareness and marketplace traffic. Built market research, forecast, campaign results, and tracked consumer trends. Managed ROAS for all marketing investments and analyzed organic and ads performance by handling 15 seller accounts.
E-commerce Executive at PT Galderma Indonesia Healthcare
January 31, 2025 - July 11, 2025Built e-commerce strategies and online campaigns including Super Brand Day and Double-Date promotions. Created promo plans, stock analysis, and SKU performance reviews. Managed commercial plans, content marketing, customer journey, and digital ads including Iklanku and TopAds. Maintained brand consistency across platforms and managed relationships with accounts, 3PL, and agencies. Achieved year-to-date growth of 107% sellout and 153% offtake across e-commerce channels.
E-commerce Executive at PT Galderma Indonesia Healthcare
January 31, 2025 - July 11, 2025Built e-commerce strategies and online campaigns including Super Brand Day, Double-Date, and Payday. Created promo plans and stock analysis. Provided SKU performance and action plans through weekly and monthly review. Led commercial planning, GWP mechanism, tactical campaigns, and content marketing. Managed customer journey via organic and paid channels including digital ads and content consistency across platforms. Built and managed relations with accounts, enabler, 3PL, and agency partners. Achieved year-to-date growth of 107% sellout and 153% offtake across e-commerce channels. Expertise in Shopee, TikTok Shop, Lazada, Tokopedia, Amazon, and Shopify.
E-commerce Executive at PT Galderma Indonesia Healthcare
January 31, 2025 - July 11, 2025Built e-commerce strategies on each account and online campaigns, including Super Brand Day, Double-Date, and Payday. Created promo plans and stock analysis. Provided SKU performance, growth, and action plans on weekly and monthly reviews. Managed commercial plans including GWP mechanisms, tactical campaigns, and content marketing. Managed organic and paid digital ads, derma brand consistency across platforms, and maintained relationships with accounts, enablers, 3PL, and agency partners. Achieved YTD growth of 107% in sellout and 153% in offtake from total e-commerce channels. Expert in Shopee, Tiktok Shop, Lazada, Tokopedia, and experience with Amazon and Shopify.
E-commerce Executive at PT Galderma Indonesia Healthcare
January 31, 2025 - July 11, 2025Built e-commerce strategies for accounts and online campaigns; created promo plans and stock analysis. Provided SKU performance insights and growth plans through weekly and monthly reviews. Managed commercial plans, including GWP mechanisms, tactical campaigns, and content marketing. Created and managed organic content and digital ads across multiple platforms ensuring brand consistency. Established and managed relationships with partners including accounts, enablers, 3PL, and agencies. Achieved YTD growth of 107% sellout and 153% offtake from total e-commerce channels. Expertise with Shopee, Tiktok Shop, Lazada, Tokopedia, plus other platforms like Amazon and Shopify.
E-commerce Executive at PT Galderma Indonesia Healthcare
January 31, 2025 - July 11, 2025Built e-commerce strategies and managed online campaigns including Super Brand Day and Double-Date. Created promo plans and stock analysis. Provided SKU performance and action plans in weekly and monthly reviews. Created and monitored commercial plans and digital marketing content. Managed organic content, digital ads, keywords performance, and derma brand consistency across platforms. Built and managed relationships with accounts, enablers, 3PL, and agency partners. Achieved YTD growth of 107% in sellout and 153% in offtake from total e-commerce channels, with expertise in Shopee, Tiktok Shop, Lazada, and Tokopedia.
Content Writer at Garis Temu
June 30, 2020 - July 11, 2025Created engaging content for social media insights. Managed creative content and concepts and conducted research to support content strategies.
Content Writer at Garis Temu
June 30, 2020 - July 11, 2025Created engaging content to enhance social media insights. Managed creative content and concepts. Conducted research to support content quality.
Content Writer at Garis Temu
June 30, 2020 - July 11, 2025Created engaging content for social media to increase reach and engagement. Managed creative content and concept development. Conducted research to enhance content quality.
Content Writer at Garis Temu
June 30, 2020 - July 11, 2025Created engaging content to reach social media insights. Managed creative content concepts and performed research to optimize content quality.
Content Writer at Garis Temu
June 30, 2020 - July 11, 2025Created engaging content to target and grow social media insights. Managed creative content development and concepts through researched material.
Marketing Communication at Ubud Cottage and Hotel
May 31, 2020 - July 11, 2025Set objectives and branding pillars. Developed and managed social media content and strategies. Executed digital activation, event management, and external partnerships. Grew social media follower base to 3.5K followers.
Marketing Communication at Ubud Cottage and Hotel
May 31, 2020 - July 11, 2025Set objectives, branding, and content pillars. Developed and managed social media content and strategy. Executed digital activation, events, and external partnerships. Achieved social media growth reaching 3.5K followers.
Marketing Communication at Ubud Cottage and Hotel
May 31, 2020 - July 11, 2025Set objectives, branding, and content pillars. Developed and managed social media content and strategy. Executed digital activation, event planning, and external partnerships, achieving up to 3.5K followers.
Marketing Communication at Ubud Cottage and Hotel
May 31, 2020 - July 11, 2025Set objectives, branding, and content pillar. Developed and managed social media content strategies and digital activations, including events and external partnerships. Achieved follower growth up to 3.5K.
Marketing Communication at Ubud Cottage and Hotel
May 31, 2020 - July 11, 2025Set branding objectives and content pillars. Developed, implemented, and managed social media content and strategy. Executed digital activations, events, and external partnerships. Achieved social media growth up to 3.5K followers.
Business Development Manager at PT OYO Indonesia
March 31, 2020 - July 11, 2025Developed business plans and strategies to enhance saleable room night growth. Acquired and managed partner relationships, negotiated commercial agreements, and expanded market areas including Malang, Batu, Jember, Kediri, and Madiun.
Business Development Manager at PT OYO Indonesia
March 31, 2020 - July 11, 2025Developed business plans and strategies to enhance Saleable Room Night (SRN) growth in assigned territories. Acquired and maintained partner relationships. Negotiated commercial agreements. Expanded areas including Malang, Batu, Jember, Kediri, and Madiun.
Business Development Manager at PT OYO Indonesia
March 31, 2020 - July 11, 2025Developed business plans and strategies to enhance saleable room night growth in assigned territories. Acquired and managed relationships with new and existing partners. Negotiated commercial agreements that met partner expectations. Managed area expansions including Malang, Batu, Jember, Kediri, and Madiun.
Business Development Manager at PT OYO Indonesia
March 31, 2020 - July 11, 2025Developed business plans and strategies in assigned territories to enhance Saleable Room Night (SRN) growth. Acquired and managed relationships with new and existing partners. Negotiated commercial agreements aligned with partner expectations. Expanded business areas including Malang, Batu, Jember, Kediri, and Madiun.
Business Development Manager at PT OYO Indonesia
March 31, 2020 - July 11, 2025Developed business plans and strategies to enhance saleable room night (SRN) growth in assigned territories. Acquired and managed relationships with new and existing partners. Negotiated commercial agreements and expanded the operational area to multiple cities including Malang, Batu, Jember, Kediri, and Madiun.
Project Manager at PT Nestle Indonesia
January 31, 2019 - July 11, 2025Created promotional activities and developed GT channels including ATC and local coffee shops for Nescafe Original, Milo, and Bear Brand RTD products. Led regional market development across multiple cities such as Surabaya and Malang.
Project Manager at PT Nestle Indonesia
January 31, 2019 - July 11, 2025Created activities and promotions in the General Trade (GT) channel. Developed GT channels including ATC, local coffee shops, and canteens. Focused on product lines such as Nescafe Original and RTD (Milo and Bear Brand). Managed area leadership for Nescafe and RTD products across multiple Indonesian cities.
Project Manager at PT Nestle Indonesia
January 31, 2019 - July 11, 2025Created promotions and activities for GT channels including ATC, local coffee shops, and canteens. Focused on products such as Nescafe Original and RTD Milo and Bear Brand. Led product areas including Surabaya, Sidoarjo, Gresik, Malang, Pasuruan, Madiun, Magetan, Ponorogo, and Mataram.
Project Manager at PT Nestle Indonesia
January 31, 2019 - July 11, 2025Created activities and promotions in the General Trade (GT) channel. Developed GT channels including ATC, local coffee shops, and canteens. Focused on products like Nescafe Original and RTD Milo and Bear Brand. Managed area leadership for Nescafe across multiple cities and RTD products in various locations.
Project Manager at PT Nestle Indonesia
January 31, 2019 - July 11, 2025Created activities and promotions for General Trade channels including ATC, local coffee shops, and canteens. Focused on products like Nescafe Original and RTD varieties such as Milo and Bear Brand. Led area strategies covering multiple regions including Surabaya, Malang, and Denpasar.
Assistant at Badan Perencanaan dan Pengembangan Universitas Airlangga
March 31, 2017 - July 11, 2025Led and managed multiple teams responsible for university branding, campaigns, alumni projects, and development of business units including endowment funds and donation schemes. Supported university ranking projects for World Class University status.
Assistant at Badan Perencanaan dan Pengembangan Universitas Airlangga
March 31, 2017 - July 11, 2025Led and managed a team divided into several groups. Responsible for university branding activities, campaigns, alumni projects, and development of new business units for endowment fund and donation schemes. Supported main university ranking projects including World Class University, The Higher Education, Quaquerelli Symonds, and Webometrics.
Assistant at Badan Perencanaan dan Pengembangan Universitas Airlangga
March 31, 2017 - July 11, 2025Led and managed teams divided into several groups. Responsible for university branding activities, campaigns, alumni projects, and developed new business units for endowment funds and donation schemes. Supported main university ranking projects such as World Class University, The Higher Education, Quaquerelli Symonds, and Webometrics.
Assistant at Badan Perencanaan dan Pengembangan Universitas Airlangga
March 31, 2017 - July 11, 2025Led and managed a team divided into several groups. Responsible for university branding activities, campaigns, alumni projects, and developing a new business unit for endowment funds and donations. Supported major projects including University Rankings by World Class University, The Higher Education, Quacquarelli Symonds, and Webometrics.
Assistant at Badan Perencanaan dan Pengembangan Universitas Airlangga
March 31, 2017 - July 11, 2025Led and managed a team divided into several groups. Responsible for university branding activities, campaigns, alumni projects, and development of new business units for endowment funds and donation schemes. Supported main projects related to university rankings such as World Class University and QS and Webometrics.
Education
Bachelor's Degree at University of Airlangga
January 1, 2011 - December 31, 2016Bachelor's Degree at University of Airlangga
January 1, 2011 - December 31, 2016Bachelor's Degree at University of Airlangga
January 1, 2011 - December 31, 2016Bachelor's Degree at University of Airlangga
January 1, 2011 - December 31, 2016Bachelor's Degree at University of Airlangga
January 1, 2011 - December 31, 2016Qualifications
Advanced Impact Selling - Galderma Sales Academy
January 11, 2030 - July 11, 2025Full Stack Digital Marketing - Revou
January 11, 2030 - July 11, 2025Personal Branding Through Business Etiquette - MarkPlus
January 11, 2030 - July 11, 2025JPAC President Club - Galderma
January 1, 2024 - December 31, 2024JPAC Award Achievers Club - Galderma
January 1, 2023 - December 31, 2023Advanced Impact Selling
January 11, 2030 - July 11, 2025Full Stack Digital Marketing
January 11, 2030 - July 11, 2025Personal Branding Through Business Etiquette
January 11, 2030 - July 11, 2025Advanced Impact Selling - Galderma Sales Academy
January 11, 2030 - July 11, 2025Full Stack Digital Marketing - Revou
January 11, 2030 - July 11, 2025Personal Branding Through Business Etiquette - MarkPlus
January 11, 2030 - July 11, 2025Advanced Impact Selling - Galderma Sales Academy
January 11, 2030 - December 31, 2024Full Stack Digital Marketing - Revou
January 11, 2030 - July 11, 2025Personal Branding Through Business Etiquette - MarkPlus
January 11, 2030 - July 11, 2025Advanced Impact Selling - Galderma Sales Academy
January 11, 2030 - December 31, 2024Full Stack Digital Marketing - Revou
January 11, 2030 - July 11, 2025Personal Branding Through Business Etiquette - MarkPlus
January 11, 2030 - July 11, 2025Industry Experience
Healthcare, Consumer Goods, Education, Travel & Hospitality, Retail
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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