I’m a social media and brand strategist with 8+ years of experience creating engaging content and driving results in target-driven environments. I’ve led content calendars, managed multi-platform profiles, and developed cohesive brand identities, balancing creativity with strong analytics to keep campaigns performing. I’ve also worked across freelancing and agency settings, handling everything from paid social (including Facebook Ads) to full-funnel reporting and partnerships with influencers and media. I’m skilled in CRM and marketing tools (HubSpot and marketing automation), and I enjoy collaborating with teams to deliver clear, consistent messaging that supports business goals.…

Stephanie Gutierrez

I’m a social media and brand strategist with 8+ years of experience creating engaging content and driving results in target-driven environments. I’ve led content calendars, managed multi-platform profiles, and developed cohesive brand identities, balancing creativity with strong analytics to keep campaigns performing. I’ve also worked across freelancing and agency settings, handling everything from paid social (including Facebook Ads) to full-funnel reporting and partnerships with influencers and media. I’m skilled in CRM and marketing tools (HubSpot and marketing automation), and I enjoy collaborating with teams to deliver clear, consistent messaging that supports business goals.…

Available to hire

I’m a social media and brand strategist with 8+ years of experience creating engaging content and driving results in target-driven environments. I’ve led content calendars, managed multi-platform profiles, and developed cohesive brand identities, balancing creativity with strong analytics to keep campaigns performing.

I’ve also worked across freelancing and agency settings, handling everything from paid social (including Facebook Ads) to full-funnel reporting and partnerships with influencers and media. I’m skilled in CRM and marketing tools (HubSpot and marketing automation), and I enjoy collaborating with teams to deliver clear, consistent messaging that supports business goals.

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Work Experience

Social Media Manager & Brand Strategist (Freelance) at Freelance
January 1, 2023 - Present
Led brand identity and visual/communication standards to elevate online presence across sectors. Designed and implemented content strategies with engaging visuals and narratives to drive engagement and maintain brand consistency. Directed social media profiles, developed content calendars, and launched marketing initiatives. Built partnerships with influencers and media to expand reach and credibility. Produced engaging video content and used analytics to refine strategies, ensuring content supported marketing objectives.
Social Media Manager at Sporting Life
January 1, 2021 - January 1, 2023
Owned the social media strategy and content for the brand, totaling 65K followers across all platforms. Managed a monthly budget of 80K for paid Facebook social ads, generating an average of 250K in business impact. Executed live event promotion with 28 Toronto spot influencers and achieved 9,234,914 social media impressions and 206 pieces of content posted.
Social Media Account Manager at Little Bear In The Forest Agency
January 1, 2020 - January 1, 2021
Developed, implemented, and managed the social media strategy after competitive research, platform determination, messaging, and audience identification. Pitched, created, and delivered high-quality content for multiple properties including social profiles, blog, website, landing pages, and email, aligned to brand voice and guidelines. Produced monthly reporting covering full-funnel impact of content and social media initiatives.

Education

Bachelor of Business Marketing at Humber College
January 11, 2030 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail
    Social Media Management & Content Creation for Heali Medical
    I manage ongoing social media strategy and content creation for Heali Medical, a wearable wellness brand. My work includes content planning, short-form video creation and editing, copywriting, scheduling, influencer coordination, and performance reporting. The focus is on making product education feel relatable through everyday routines, creator-led videos, and lifestyle content. I also support product launches and retail announcements, building a consistent brand presence that connects with Heali’s audience.…