I'm Guy Sharman, a Creative & Design Director with a track record of building compelling brand identities and design systems for global brands. I lead cross-functional teams across video production, UX, illustration, 3D art, and web design, turning concepts into measurable results and long-term brand value. I thrive on collaboration, strategic thinking, and delivering experiences that resonate with customers while strengthening business impact. My day-to-day focuses on shaping creative vision, establishing scalable processes and design systems, and nurturing strong client relationships. I enjoy mentoring teams, evolving brand narratives, and translating business goals into innovative design that stands out in competitive markets.…

Guy Sharman

PRO

I'm Guy Sharman, a Creative & Design Director with a track record of building compelling brand identities and design systems for global brands. I lead cross-functional teams across video production, UX, illustration, 3D art, and web design, turning concepts into measurable results and long-term brand value. I thrive on collaboration, strategic thinking, and delivering experiences that resonate with customers while strengthening business impact. My day-to-day focuses on shaping creative vision, establishing scalable processes and design systems, and nurturing strong client relationships. I enjoy mentoring teams, evolving brand narratives, and translating business goals into innovative design that stands out in competitive markets.…

Available to hire

I’m Guy Sharman, a Creative & Design Director with a track record of building compelling brand identities and design systems for global brands. I lead cross-functional teams across video production, UX, illustration, 3D art, and web design, turning concepts into measurable results and long-term brand value. I thrive on collaboration, strategic thinking, and delivering experiences that resonate with customers while strengthening business impact.

My day-to-day focuses on shaping creative vision, establishing scalable processes and design systems, and nurturing strong client relationships. I enjoy mentoring teams, evolving brand narratives, and translating business goals into innovative design that stands out in competitive markets.

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Language

English
Fluent

Work Experience

Creative Director at MSQ
May 27, 2026 - September 1, 2023
Representing the creative / design department on the board and deploying the mixed skills of the creative team. Running a cross functional team of video production, UX specialists, illustrators, 3d artists, social content creators, animators and web designers. My day to day would cross many project types from, overseeing half million pound site designs for Portakabin, New Era and Corinthia to delivering digital PR based campaign ideas for smaller companies, or originating new brands for start-ups. I more recently revised the UX strategy for Corinthia luxury hotels to optimise platform. Advised on data scoring triggers for content and communications, whilst verifying seamless integration. On web solutions I tend to oversee the creative brand implementation and AA compliance rules to make sure the resulting experience is usable and remarkable. My project methodology leads on getting to know the client and the customer, insight is key. Workshops to deeply understand and fulfil customer needs, business requirements, and user goals before initiating project creation, delivers evidence for a comprehensive approach. Enabling focussed effective brand creation strategies for digital platforms; aligning closely with competitive strengths and business objectives. Engage with teams to harvest and shape innovative ideas to resonate with brand vision, whilst emphasising awareness and conversion.
Creative Brand Designer at Brand Governance startup IMPI
January 1, 2024 - Present
Representing the creative/design department on the board; defining UK offering; creating a new-look website in Figma and Framer; delivering design-led brand work for Portakabin, New Era and Corinthia; collaborating on global campaigns and digital PR ideas.
Senior Creative at Creative Brand Consultancy
January 1, 2024 - Present
Leading the creative/design department, representing the creative and design function on the board, and deploying the cross-disciplinary skills of video production, UX, illustration, and 3D across multiple brands and campaigns. Driving design governance, strategy, and collaborative processes to deliver measurable growth for FMCG, healthcare, media, and technology clients.

Education

Bachelor of Arts in Graphic Design at University of Salford
January 11, 2030 - January 1, 2024
Bachelor of Arts in Graphic Design at University of Salford
January 11, 2030 - January 1, 2024

Qualifications

BA Hans Graphic Design
January 25, 1997 - January 25, 2000
Frontify Certified Partner
January 25, 2025 - January 25, 2026

Industry Experience

Media & Entertainment, Software & Internet, Consumer Goods, Healthcare, Professional Services, Retail, Education
    Corinthia Journeys, UX and UI

    Worked with team to create new experience for Corinthia Hotels
    https://www.twine.net/signin

    Creating points based user journeys to determine when the experience platform should contact and with what information. Using clever insight from a series of platforms we designed a site that reacted to user journey patterns to deliver more content that is more likely to convert.

    Delivering a system that rewards loyalty, allows location flexibility and brings an exclusive brand to life in the right kind of way.

    Road Safety Scotland

    Ran discovery, gathering data to create journey and wire framing
    Comparison and best in class analysis
    Generated real wireframes with full copy
    Created design system and style sheets for build and on going support
    Designed all components and UI in figma

    https://www.twine.net/signin

    UI MottMacdonald

    Designed, Consulting and leading the new design look and feel for the website https://www.twine.net/signin

    The internal new brand needed bringing to life with a glorious new web site design.
    Creating
    Figma Design system
    Prototyping components and pages
    Writing hand over documentation for build