Kyla Guil Japson
I’m Kyla Guil Japson, a social media manager and content strategist with 6+ years of experience growing brands on Instagram, TikTok, and Facebook for clients across the US, Canada, and the Philippines.
About
I’m Kyla Guil Japson, a social media manager and content strategist with 6+ years of experience growing brands on Instagram, TikTok, and Facebook for clients across the US, Canada, and the Philippines. I’m also the founder of The Club Social, where I lead social strategy, build content calendars, craft captions aligned to brand voice, and plan short-form video that’s made to perform.
I love turning analytics into clear next steps—whether that’s improving engagement, refining targeting, or strengthening community management. From influencer outreach and partnerships to Reels/TikTok concepts and editing in Final Cut Pro, I focus on practical, measurable content work that builds positive sentiment and drives results.
- 7 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Education
- Consumer Goods
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Work experience· 6 roles
Lead social strategy, content calendars, captions, and short-form video for agency clients. Write and present creative briefs and manage input from internal teams and clients to keep campaigns on track. Coordinate with community managers on response times and brand voice, improving positive customer sentiment by 30%. Track results against goals and follow emerging trends, lifting campaign engagement by 25%.
Edited short-form social videos in Final Cut Pro and scheduled posts using Later. Helped increase engagement by 20% and followers by 15%. Worked with the marketing team to plan and launch social campaigns.
Published daily promotional content across Facebook, Instagram, X (Twitter), and LinkedIn to support the podcast. Created guest-focused promo posts and kept the WordPress site updated with SEO-optimized content.
Education
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