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Creative and results-driven digital and content professional with 6+ years of leadership experience across brand development, multi-channel campaigns, and data-driven growth strategies. Skilled in translating business objectives into user-centric marketing programs that improve engagement, reach, and conversions. Combines strong creative direction with graphic design and UX/UI capability, leading cross-functional teams, managing budgets, and ensuring consistent high-quality campaign execution. Experienced in mentoring designers, partnering with senior stakeholders, and delivering measurable marketing outcomes through analytics and optimisation.…Creative and results-driven digital and content professional with 6+ years of leadership experience across brand development, multi-channel campaigns, and data-driven growth strategies. Skilled in translating business objectives into user-centric marketing programs that improve engagement, reach, and conversions. Combines strong creative direction with graphic design and UX/UI capability, leading cross-functional teams, managing budgets, and ensuring consistent high-quality campaign execution. Experienced in mentoring designers, partnering with senior stakeholders, and delivering measurable marketing outcomes through analytics and optimisation.

Habiba Palekar

Graphic Designer, Brand Designer, UX Designer

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Creative and results-driven digital and content professional with 6+ years of leadership experience across brand development, multi-channel campaigns, and data-driven growth strategies. Skilled in translating business objectives into user-centric marketing programs that improve engagement, reach, and conversions. Combines strong creative direction with graphic design and UX/UI capability, leading cross-functional teams, managing budgets, and ensuring consistent high-quality campaign execution. Experienced in mentoring designers, partnering with senior stakeholders, and delivering measurable marketing outcomes through analytics and optimisation.…Creative and results-driven digital and content professional with 6+ years of leadership experience across brand development, multi-channel campaigns, and data-driven growth strategies. Skilled in translating business objectives into user-centric marketing programs that improve engagement, reach, and conversions. Combines strong creative direction with graphic design and UX/UI capability, leading cross-functional teams, managing budgets, and ensuring consistent high-quality campaign execution. Experienced in mentoring designers, partnering with senior stakeholders, and delivering measurable marketing outcomes through analytics and optimisation.

Available to hire

Creative and results-driven digital and content professional with 6+ years of leadership experience across brand development, multi-channel campaigns, and data-driven growth strategies. Skilled in translating business objectives into user-centric marketing programs that improve engagement, reach, and conversions.

Combines strong creative direction with graphic design and UX/UI capability, leading cross-functional teams, managing budgets, and ensuring consistent high-quality campaign execution. Experienced in mentoring designers, partnering with senior stakeholders, and delivering measurable marketing outcomes through analytics and optimisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media and Marketing Content Coordinator at Little Scribblers Kindergarten

September 1, 2025 - Present

Managed day-to-day digital operations and delivered social media content across multiple childcare centres in NSW and VIC, supporting enrolment growth, brand consistency, and community engagement. Planned and executed large-scale Christmas community events across two centres, ensuring unique layouts, staffing needs, and audience flow. Built content calendars aligned to recruitment cycles, seasonal campaigns, and engagement priorities, improving average engagement by ~60% through refined content strategy, better posting cadence, and performance-led creative optimization. Produced on-brand digital content for Instagram, Facebook, and web channels while maintaining visual identity and tone of voice. Supported website content updates and campaign landing pages to improve clarity, accessibility, and conversion paths for prospective families. Collaborated with leadership, centre managers, and educators to ensure content accuracy, compliance, and alignment to organizational objectives.

Creative Director & Graphic Designer at Adore Tea Distribution Pty Ltd

June 1, 2019 - August 31, 2025

Promoted to lead all creative direction after demonstrating exceptional creative output and strategic insight. Provided end-to-end leadership of brand, digital, and content strategy for a national tea brand. Directed a company-wide packaging rebrand, redesigning 150+ products from plastic to 100% recyclable materials, reducing packaging waste by ~85% and strengthening sustainability positioning, with a 10–15% increase in positive customer feedback. Produced 300+ creative assets across digital and print campaigns, ensuring brand consistency across packaging, signage, and online platforms. Led the annual “Mother’s Day High Tea Event” for six years, delivering 60% growth in social media engagement, 35% increase in café foot traffic during launches, and 25% year-on-year rise in seasonal product sales. Directed e-commerce transformation using real-time booking integration, automated inventory, and responsive design, delivering 40% online sales growth uplift and 50% increase in orga

Marketing Assistant & Content Designer at Adore Tea Distribution Pty Ltd

July 1, 2017 - June 30, 2019

Designed social media graphics, seasonal menus, and in-store remarketing materials using Adobe Creative Suite. Assisted with social media content creation, contributing to a 20% increase in engagement in the first year. Captured and edited product and lifestyle photography for marketing use, strengthening visual storytelling skills. Supported website updates and content uploads in WordPress, gaining foundational CMS experience. Coordinated event promotions and community engagement initiatives, strengthening local brand awareness.