I help business owners turn their digital presence into a pipeline. From building high-converting landing pages to crafting lead magnet strategies that actually get used, my work is built around one goal: getting the right people to raise their hand. My lead gen work covers the full funnel. I research the market, map the competitive landscape, identify what's missing in a brand's current approach, and build assets that fill the gap. That includes landing pages, SEO-driven content, lead magnets (think calculators, guides, quizzes, and consultation flows), and the copy that ties it all together. Recent client work includes a Singapore-based luxury real estate brand where I developed a lead magnet strategy from scratch after identifying a gap in their digital presence through competitor analysis, built and iterated on their landing page, and produced SEO-optimized content targeting a niche audience in a competitive market. If you're a business owner who needs someone to build the system, not just the asset, that's what I do.…

Haekal Jaelani Muhammad

I help business owners turn their digital presence into a pipeline. From building high-converting landing pages to crafting lead magnet strategies that actually get used, my work is built around one goal: getting the right people to raise their hand. My lead gen work covers the full funnel. I research the market, map the competitive landscape, identify what's missing in a brand's current approach, and build assets that fill the gap. That includes landing pages, SEO-driven content, lead magnets (think calculators, guides, quizzes, and consultation flows), and the copy that ties it all together. Recent client work includes a Singapore-based luxury real estate brand where I developed a lead magnet strategy from scratch after identifying a gap in their digital presence through competitor analysis, built and iterated on their landing page, and produced SEO-optimized content targeting a niche audience in a competitive market. If you're a business owner who needs someone to build the system, not just the asset, that's what I do.…

Available to hire

I help business owners turn their digital presence into a pipeline. From building high-converting landing pages to crafting lead magnet strategies that actually get used, my work is built around one goal: getting the right people to raise their hand.

My lead gen work covers the full funnel. I research the market, map the competitive landscape, identify what’s missing in a brand’s current approach, and build assets that fill the gap. That includes landing pages, SEO-driven content, lead magnets (think calculators, guides, quizzes, and consultation flows), and the copy that ties it all together.

Recent client work includes a Singapore-based luxury real estate brand where I developed a lead magnet strategy from scratch after identifying a gap in their digital presence through competitor analysis, built and iterated on their landing page, and produced SEO-optimized content targeting a niche audience in a competitive market.

If you’re a business owner who needs someone to build the system, not just the asset, that’s what I do.

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Skills

Experience Level

Copywriting
Expert
Microsoft Excel
Expert
SEO
Expert
Adobe Illustrator
Intermediate
Data Visualization
Intermediate
CRM
Intermediate
Facebook Ads
Intermediate
Google Ads
Intermediate
HubSpot
Intermediate
Microsoft Word
Intermediate
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Language

English
Fluent

Work Experience

Marketing Campaign Specialist at PT. Koneksi Karya Indonesia
February 1, 2024 - May 1, 2024
Created and executed marketing campaigns to boost users. Identified and evaluated potential KOLs aligned with the company's values and goals. Performed market research to adjust the brand to the target audience.
Assistant to CEO (Contract) at PT. Koneksi Karya Indonesia
February 1, 2024 - May 1, 2024
Assisted the CEO with administrative tasks and coordination.
Administrative Intern at ENIGMA Afterglow Operations
June 1, 2024 - August 1, 2024
Drove the marketing campaign to boost participants through TikTok videos, ads, and word-of-mouth marketing. Assisted in handling logistics for the event by finding vendors. Coordinated sponsorship acquisition and partnership management, including proposal development and outreach.
Liaison Officer - Volunteer at Universitas Islam Indonesia, International Office II
April 1, 2023 - June 1, 2023
Supported inbound exchange students in adapting to academic and cultural life on campus; acted as a point of contact for participants, ensuring timely responses to inquiries and a smooth experience.

Education

Bachelor's in Communication Science at Universitas Islam Indonesia
July 1, 2020 - September 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail