Haekal Jaelani Muhammad

I help business owners turn their digital presence into a pipeline. From building high-converting landing pages to crafting lead magnet strategies that actually get used, my work is built around one goal: getting the right people to raise their hand.

My lead gen work covers the full funnel. I research the market, map the competitive landscape, identify what’s missing in a brand’s current approach, and build assets that fill the gap. That includes landing pages, SEO-driven content, lead magnets (think calculators, guides, quizzes, and consultation flows), and the copy that ties it all together.

Recent client work includes a Singapore-based luxury real estate brand where I developed a lead magnet strategy from scratch after identifying a gap in their digital presence through competitor analysis, built and iterated on their landing page, and produced SEO-optimized content targeting a niche audience in a competitive market.

If you’re a business owner who needs someone to build the system, not just the asset, that’s what I do.