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Senior Product Designer with 5+ years of experience building secure, high-conversion fintech and enterprise SaaS products across web and mobile. Strong track record of improving activation and subscription outcomes, rapid iteration, and cross-functional execution. Experienced in end-to-end product design, from discovery and user flows to high-fidelity UI, prototyping, and scalable design systems.…

Hafid Yusuf

Product Designer, UI Designer, UX Designer, +2

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Senior Product Designer with 5+ years of experience building secure, high-conversion fintech and enterprise SaaS products across web and mobile. Strong track record of improving activation and subscription outcomes, rapid iteration, and cross-functional execution. Experienced in end-to-end product design, from discovery and user flows to high-fidelity UI, prototyping, and scalable design systems.…

Available to hire

Senior Product Designer with 5+ years of experience building secure, high-conversion fintech and enterprise SaaS products across web and mobile. Strong track record of improving activation and subscription outcomes, rapid iteration, and cross-functional execution. Experienced in end-to-end product design, from discovery and user flows to high-fidelity UI, prototyping, and scalable design systems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Indonesian

Fluent

Work Experience

UI/UX Designer at Dotlogics

June 1, 2024 - Present

Remote UI/UX Designer delivering 100+ UI design updates across multiple projects within 1 year; built and maintained a cohesive design system, improving consistency across components and reducing repetitive design work. Designed a personal enterprise task management platform, increasing operational efficiency by 15% through faster scanning, filtering, and search flows. Strengthened UI foundations across multiple companies by improving their visual brand and design system. Recognized for fast turnaround, attention to detail, and presenting multiple solution options.

Product Designer at PINA

April 1, 2022 - June 1, 2024

Driven design improvements resulting in 12% increase in user registrations and 400+ paid subscribers. Delivered 50+ new features across mobile and web, from onboarding to advanced personal finance tools. Conducted user research, A/B testing, and usability studies with a UX Researcher to simplify complex financial decisions for thousands of users. Partnered with engineers to establish a scalable design system, improving consistency and development efficiency.

UI/UX Designer at Reframing

January 1, 2021 - March 31, 2022

Designed and built web and mobile apps tailored to diverse client business models. Managed 10+ clients and 15+ projects end-to-end, leading UI, UX, and graphic design. Introduced interaction design standards and reusable components, reducing design-to-development turnaround times.

UI/UX Designer at Member

February 1, 2020 - December 31, 2020

Contributed to the development of 4 apps (B2B and B2C, web and mobile) for the digital F&B market in Indonesia. Added 30+ key features including ordering, loyalty, and analytics modules, enhancing customer experience and supporting merchant business strategy. Improved information architecture, strengthened visual hierarchy, increasing task completion speed and reducing user friction.

UI/UX Designer at Froyostory

January 1, 2020 - February 1, 2020

Designed and built web and mobile apps tailored to diverse client business models. Managed 10+ clients and 15+ projects end-to-end, leading UI, UX, and graphic design.