Available to hire
Hi, I am Syed Haider Abbas. I am a Senior Amazon PPC Manager helping brands scale on Amazon across the US, CA, UK, and EU with data-driven strategies. I have managed over $300K in monthly ad spend and supported more than $4M in annual marketplace revenue across 26 brands, leading teams of up to 22 professionals.
I specialize in Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, along with AMC, Seller Central, and Vendor Central. I take a hands-on approach to profitability, product launches, listing optimization, and cross-functional collaboration to drive sustainable growth.
Skills
Experience Level
Expert
Intermediate
Language
English
Fluent
Work Experience
Senior E-Commerce Brand Manager at XPLORE BRANDS
May 1, 2025 - May 1, 2026Lead Amazon advertising and profitability strategies across multiple brands. Develop full-funnel PPC strategies using Sponsored Ads, DSP, and AMC insights. Drive marketplace growth, operational efficiency, and executive reporting for clients. Managed the cross-functional team for creatives and SEO, alongside PPC.
E-Commerce Operations Manager at SWIFSOL
June 1, 2024 - May 1, 2025Directed marketplace growth initiatives across multiple Amazon accounts. Led PPC specialists, Account Managers, and Operational teams. Oversaw advertising, inventory planning, and profitability optimization.
Brand Manager at EMARSPRO
March 1, 2023 - June 1, 2024Managed Amazon, Walmart, and eBay growth strategies. Executed product launches, ranking campaigns, and listing optimization across different marketplaces. Improved visibility, conversion rates, and advertising performance for the brands.
Amazon PPC Specialist & Marketplace Consultant at URTASKER
April 1, 2021 - March 1, 2023Managed PPC campaigns, Sponsored Display, Product Targeting Campaigns, Sponsored Brands, profitability reporting, and account growth. Optimized bids, keyword harvesting, SQP and CTR improvements, and advertising strategies for client brands. Achieved ACOS 25% and TACOS 14% while increasing sales velocity. Increased CVR through efficient EBC (A+ and A+ Premium).
Education
MSc Cyber Security at University of Central Lancashire
January 1, 2025 - January 1, 2026BSc Computer Science at University of the Punjab
January 1, 2018 - January 1, 2022Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Intermediate
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