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I’m Haider Ali, a performance-focused Google Ads and PPC marketing strategist with 5+ years of experience scaling high-budget campaigns for ecommerce and DTC brands across the UK, USA, UAE, and Australia. I specialize in using structured account management, smart bidding, and full-funnel audience targeting to drive efficient growth and profitable ROAS. Across my roles, I’ve led multi-brand Google Ads operations with budgets exceeding $200K/month and delivered results like 6x ROAS and 18x ROAS through Performance Max scaling, product feed optimization, and remarketing sequences. I also bring a measurement-first mindset—leveraging GA4, Google Tag Manager, and attribution tools to improve tracking, refine customer journeys, and continuously optimize campaign performance.…I’m Haider Ali, a performance-focused Google Ads and PPC marketing strategist with 5+ years of experience scaling high-budget campaigns for ecommerce and DTC brands across the UK, USA, UAE, and Australia. I specialize in using structured account management, smart bidding, and full-funnel audience targeting to drive efficient growth and profitable ROAS. Across my roles, I’ve led multi-brand Google Ads operations with budgets exceeding $200K/month and delivered results like 6x ROAS and 18x ROAS through Performance Max scaling, product feed optimization, and remarketing sequences. I also bring a measurement-first mindset—leveraging GA4, Google Tag Manager, and attribution tools to improve tracking, refine customer journeys, and continuously optimize campaign performance.

Haider Ali

Digital Marketer, PPC Manager, Performance Marketer, +2

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I’m Haider Ali, a performance-focused Google Ads and PPC marketing strategist with 5+ years of experience scaling high-budget campaigns for ecommerce and DTC brands across the UK, USA, UAE, and Australia. I specialize in using structured account management, smart bidding, and full-funnel audience targeting to drive efficient growth and profitable ROAS. Across my roles, I’ve led multi-brand Google Ads operations with budgets exceeding $200K/month and delivered results like 6x ROAS and 18x ROAS through Performance Max scaling, product feed optimization, and remarketing sequences. I also bring a measurement-first mindset—leveraging GA4, Google Tag Manager, and attribution tools to improve tracking, refine customer journeys, and continuously optimize campaign performance.…I’m Haider Ali, a performance-focused Google Ads and PPC marketing strategist with 5+ years of experience scaling high-budget campaigns for ecommerce and DTC brands across the UK, USA, UAE, and Australia. I specialize in using structured account management, smart bidding, and full-funnel audience targeting to drive efficient growth and profitable ROAS. Across my roles, I’ve led multi-brand Google Ads operations with budgets exceeding $200K/month and delivered results like 6x ROAS and 18x ROAS through Performance Max scaling, product feed optimization, and remarketing sequences. I also bring a measurement-first mindset—leveraging GA4, Google Tag Manager, and attribution tools to improve tracking, refine customer journeys, and continuously optimize campaign performance.

Available to hire

I’m Haider Ali, a performance-focused Google Ads and PPC marketing strategist with 5+ years of experience scaling high-budget campaigns for ecommerce and DTC brands across the UK, USA, UAE, and Australia. I specialize in using structured account management, smart bidding, and full-funnel audience targeting to drive efficient growth and profitable ROAS.

Across my roles, I’ve led multi-brand Google Ads operations with budgets exceeding $200K/month and delivered results like 6x ROAS and 18x ROAS through Performance Max scaling, product feed optimization, and remarketing sequences. I also bring a measurement-first mindset—leveraging GA4, Google Tag Manager, and attribution tools to improve tracking, refine customer journeys, and continuously optimize campaign performance.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Urdu

Fluent

English

Fluent

Work Experience

Senior Google Ads Buyer at Upscale Digital

April 1, 2024 - March 1, 2026

Managed Google Ads accounts with monthly spend exceeding $200K across multiple ecommerce brands in the UK, USA, and international markets. Produced biweekly and monthly performance reporting and ensured continuous optimization. Scaled a jewelry brand to $3.9M in annual Google Ads revenue at 6x ROAS by restructuring Performance Max campaigns, optimizing product feeds, and building full-funnel remarketing sequences. Worked with brands including Harlembling, Stashlogix, Riad a Concept, Lyra Swimwear, and Italia Chains.

Senior Google Ads Manager at Linked Media

November 1, 2023 - December 31, 2024

Directed end-to-end digital marketing initiatives for leading brands across the USA, UK, and UAE. Oversaw and optimized over $1M/month in global ad spend to maximize ROI and deliver measurable business outcomes. Used tools like Google Tag Manager, Google Analytics 4 (GA4), Triple Whale, and Attribuly to refine attribution models, optimize customer journeys, and enhance ad performance. Increased profitability for brands including Eco Tera Beds, Latex for Less, Superior Seating, Seating Expert, and Scott handicraft.

Senior Google Ads Manager at Linked Media

November 1, 2022 - March 1, 2024

Directed end-to-end digital marketing campaigns for leading brands across the USA, UK, and UAE, scaling ad accounts to drive sustained growth and long-term client retention. Managed and optimized over $100K/month in ad spend globally using advanced bidding strategies and audience segmentation to maximize ROI. Used Google Tag Manager, Google Analytics 4, Triple Whale, and Adtribuly to refine attribution models, track customer journeys, and improve ad performance. Improved profitability for brands including Body Candy, Rumi Boutique, Eco Terra Beds, Latex for Less, and Superior Seating.

Google Ads Buyer at The Alchemy Collaborative

January 1, 2022 - October 31, 2023

Managed established brands (e.g., Body Candy, Romi Boutique, Lyra Swimwear), driving a 30% sales increase while exceeding client expectations and improving retention. Handled over $500k/month in Google Ads spend with consistently strong ROl through campaign optimization, budget efficiency, and alignment with client targets. Leveraged Trip le Whale and Attribuly for precise tracking of ad spend, customer journey, and ROAS, improving bid strategies, attribution models, and conversion rates. Built and executed comprehensive marketing strategies grounded in data-driven insights and performance-focused execution.

Google Ads Strategist at Marketing Hive

May 1, 2021 - October 1, 2022

Managed and scaled Google Ads campaigns across Search, Shopping, and Performance Max for multiple client accounts. Handled $50K+ monthly ad spend by applying bidding strategy and audience segmentation to maximize ROI. Led full campaign management from keyword research and structure to optimization and scaling. Conducted audits and restructures to improve account efficiency and reduce wasted spend. Optimized product feeds and campaign structures to increase CTRs and conversion rates across ecommerce brands in the USA, UK, and UAE.

Performance Marketing Intern at Marketing Hive

May 1, 2021 - February 28, 2022

Gained hands-on experience optimizing Google Ads campaigns and applying best practices to improve performance. Supported campaign audits and performance tracking, conducted keyword research and market analysis to boost CTRs and conversions, and prepared weekly reports for senior management to support data-driven strategy.

Google Ads Strategist at Marketing Hive (On site)

May 1, 2021 - October 1, 2022

Managed and scaled Google Ads campaigns across Search, Shopping, and Performance Max for multiple client accounts. Handled $50K+ monthly ad spend, applying bidding strategies and audience segmentation to maximize ROI. Conducted end-to-end campaign management—from keyword research and structure to optimization and scaling. Performed audits and restructuring to improve account efficiency and reduce wasted spend. Optimized product feeds and campaign structures to increase CTR and conversion rates across ecommerce brands across the USA, UK, and UAE.