Performance-focused video editor with 3 years of experience producing high-converting UGC and paid social creatives for DTC and eCommerce brands. Specialized in hook optimization, retention pacing, and high-volume creative testing across Meta, TikTok, Reels, Shorts, and YouTube. Combines consumer-psychology-driven editing with fast, reliable delivery to improve CTR, retention, and ROAS at scale. Skilled in end-to-end editing workflows including S-Log color grading, captions, transitions, and platform-native formatting. Experienced with rapid turnaround, multi-variant batch production, and systematic A/B creative iteration to help brands scale efficiently.

Haider Gopang

Performance-focused video editor with 3 years of experience producing high-converting UGC and paid social creatives for DTC and eCommerce brands. Specialized in hook optimization, retention pacing, and high-volume creative testing across Meta, TikTok, Reels, Shorts, and YouTube. Combines consumer-psychology-driven editing with fast, reliable delivery to improve CTR, retention, and ROAS at scale. Skilled in end-to-end editing workflows including S-Log color grading, captions, transitions, and platform-native formatting. Experienced with rapid turnaround, multi-variant batch production, and systematic A/B creative iteration to help brands scale efficiently.

Available to hire

Performance-focused video editor with 3 years of experience producing high-converting UGC and paid social creatives for DTC and eCommerce brands. Specialized in hook optimization, retention pacing, and high-volume creative testing across Meta, TikTok, Reels, Shorts, and YouTube. Combines consumer-psychology-driven editing with fast, reliable delivery to improve CTR, retention, and ROAS at scale.

Skilled in end-to-end editing workflows including S-Log color grading, captions, transitions, and platform-native formatting. Experienced with rapid turnaround, multi-variant batch production, and systematic A/B creative iteration to help brands scale efficiently.

See more

Language

English
Advanced

Work Experience

Freelance Performance Video Editor at Remote
January 1, 2023 - Present
Edited and finalized paid Meta static and video ad creatives that helped scale a DTC client account past a 1.5 ROAS benchmark, reaching 1.55 blended ROAS on ~$24.5K weekly ad spend and $37.8K in attributed revenue. Improved week-over-week ROAS from 1.36 to 1.55 while reducing cost per purchase from $106.58 to $98.56 by strengthening hooks and creative iteration. Produced top-performing creatives individually delivering 2.0–3.3 ROAS at $440–930 spend each across top-of-funnel and bottom-of-funnel placements. Built and tested multiple creative variations per campaign to support systematic A/B testing, identifying winning angles and scaling spend efficiently. Handled end-to-end editing including S-Log color grading, DJI drone footage, transitions, captions, and branded motion-graphic templates across beauty, tech, apparel, lifestyle, and sports niches. Maintained direct client communication from brief through revisions and final delivery to support ongoing retainer relationships.
Freelance Performance Video Editor at Self-Employed
January 1, 2023 - Present
Edited and finalized paid Meta static and video ad creatives that scaled a DTC client account past its 1.5 ROAS benchmark, reaching 1.55 blended ROAS on ~24.5K weekly ad spend and 37.8K in attributed revenue. Drove week-over-week ROAS improvement from 1.36 to 1.55 while reducing cost per purchase from 106.58 to 98.56 through stronger hooks and creative iteration. Produced top-performing creatives that individually delivered 2.0–3.3 ROAS at 440–930 spend across top-of-funnel and bottom-of-funnel placements. Built and tested multiple creative variations per campaign to support systematic A/B testing, identifying winning angles and scaling spend efficiently. Handled end-to-end editing including S-Log color grading, DJI drone footage, transitions, captions, and branded motion-graphic templates across beauty, tech, apparel, lifestyle, and sports niches. Maintained direct client communication from brief through revision and final delivery, supporting ongoing retainer relationships.

Education

B.E. at Mehran University of Engineering and Technology
January 1, 2015 - January 1, 2019
B.E. Metallurgy & Materials Engineering at Mehran University of Engineering and Technology
January 1, 2015 - January 1, 2019

Qualifications

B.E. Metallurgy & Materials Engineering
January 1, 2015 - January 1, 2019

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods