Available to hire
Performance-focused video editor with 3 years of experience producing high-converting UGC and paid social creatives for DTC and eCommerce brands. Specialized in hook optimization, retention pacing, and high-volume creative testing across Meta, TikTok, Reels, Shorts, and YouTube. Combines consumer-psychology-driven editing with fast, reliable delivery to improve CTR, retention, and ROAS at scale.
Skilled in end-to-end editing workflows including S-Log color grading, captions, transitions, and platform-native formatting. Experienced with rapid turnaround, multi-variant batch production, and systematic A/B creative iteration to help brands scale efficiently.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Freelance Performance Video Editor at Remote
January 1, 2023 - PresentEdited and finalized paid Meta static and video ad creatives that helped scale a DTC client account past a 1.5 ROAS benchmark, reaching 1.55 blended ROAS on ~$24.5K weekly ad spend and $37.8K in attributed revenue. Improved week-over-week ROAS from 1.36 to 1.55 while reducing cost per purchase from $106.58 to $98.56 by strengthening hooks and creative iteration. Produced top-performing creatives individually delivering 2.0–3.3 ROAS at $440–930 spend each across top-of-funnel and bottom-of-funnel placements. Built and tested multiple creative variations per campaign to support systematic A/B testing, identifying winning angles and scaling spend efficiently. Handled end-to-end editing including S-Log color grading, DJI drone footage, transitions, captions, and branded motion-graphic templates across beauty, tech, apparel, lifestyle, and sports niches. Maintained direct client communication from brief through revisions and final delivery to support ongoing retainer relationships.
Freelance Performance Video Editor at Self-Employed
January 1, 2023 - PresentEdited and finalized paid Meta static and video ad creatives that scaled a DTC client account past its 1.5 ROAS benchmark, reaching 1.55 blended ROAS on ~24.5K weekly ad spend and 37.8K in attributed revenue. Drove week-over-week ROAS improvement from 1.36 to 1.55 while reducing cost per purchase from 106.58 to 98.56 through stronger hooks and creative iteration. Produced top-performing creatives that individually delivered 2.0–3.3 ROAS at 440–930 spend across top-of-funnel and bottom-of-funnel placements. Built and tested multiple creative variations per campaign to support systematic A/B testing, identifying winning angles and scaling spend efficiently. Handled end-to-end editing including S-Log color grading, DJI drone footage, transitions, captions, and branded motion-graphic templates across beauty, tech, apparel, lifestyle, and sports niches. Maintained direct client communication from brief through revision and final delivery, supporting ongoing retainer relationships.
Education
B.E. at Mehran University of Engineering and Technology
January 1, 2015 - January 1, 2019B.E. Metallurgy & Materials Engineering at Mehran University of Engineering and Technology
January 1, 2015 - January 1, 2019Qualifications
B.E. Metallurgy & Materials Engineering
January 1, 2015 - January 1, 2019Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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