Freelance Performance Video Editor at Self-Employed

Edited and finalized paid Meta static and video ad creatives that scaled a DTC client account past its 1.5 ROAS benchmark, reaching 1.55 blended ROAS on ~24.5K weekly ad spend and 37.8K in attributed revenue. Drove week-over-week ROAS improvement from 1.36 to 1.55 while reducing cost per purchase from 106.58 to 98.56 through stronger hooks and creative iteration. Produced top-performing creatives that individually delivered 2.0–3.3 ROAS at 440–930 spend across top-of-funnel and bottom-of-funnel placements. Built and tested multiple creative variations per campaign to support systematic A/B testing, identifying winning angles and scaling spend efficiently. Handled end-to-end editing including S-Log color grading, DJI drone footage, transitions, captions, and branded motion-graphic templates across beauty, tech, apparel, lifestyle, and sports niches. Maintained direct client communication from brief through revision and final delivery, supporting ongoing retainer relationships.