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I'm Hailey HY Cho, a Product/UX Designer with a background in psychology and finance, currently building at Detectify and Appstract. I bring behavioural insight upstream—using research to reframe problems, not just validate solutions. I'm comfortable prototyping in code and working with AI tooling to close the gap between design and engineering.…

Hailey HY Cho

UX Designer, Product Designer, UI Designer, +2

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I'm Hailey HY Cho, a Product/UX Designer with a background in psychology and finance, currently building at Detectify and Appstract. I bring behavioural insight upstream—using research to reframe problems, not just validate solutions. I'm comfortable prototyping in code and working with AI tooling to close the gap between design and engineering.…

Available to hire

I’m Hailey HY Cho, a Product/UX Designer with a background in psychology and finance, currently building at Detectify and Appstract.

I bring behavioural insight upstream—using research to reframe problems, not just validate solutions. I’m comfortable prototyping in code and working with AI tooling to close the gap between design and engineering.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Korean

Fluent

Spanish; Castilian

Advanced

Work Experience

Product Design Intern at Detectify

January 1, 2026 - Present

Rebuilt 18+ core design system components to improve scalability and WCAG AA accessibility; redesigned main navigation and Product tour UX to reduce cognitive load and improve task flow; prototyped interaction concepts in working HTML/CSS using AI-assisted coding for higher-fidelity validation without engineering dependency.

Product Designer at Appstract

January 1, 2026 - Present

Redesigned embedded widget and first-interaction flow for a social commerce product; designed ambient social signal system and B2B partner placement guide to enable widget discovery across third-party e-commerce environments without owning the host page; conducted user research and testing sessions to identify onboarding drop-offs, directly informing the redesigned interaction model.

Product Design Intern at Amiqa

March 1, 2025 - August 1, 2025

Designed a responsive MVP for Amiqa's channel management tool: non-technical hotel operators managing OTA integrations, room and rate mapping, bulk edits, and multi-step error recovery.

Creative Strategy Intern at Valtech Radon

January 1, 2025 - June 1, 2025

Conducted user and market research across 5+ regions, uncovering behavioral insights that informed Essity’s media and content strategy; partnered cross-functionally with designers, copywriters, and analysts to align brand strategy with digital execution across multiple markets.

FS Junior Associate at Deloitte Consulting

June 1, 2023 - March 1, 2024

Conducted user and market research on 30+ digital finance models to identify product opportunities and UX pain points; collaborated with developers and designers to prototype and test data-driven user experiences for financial clients; produced actionable research reports that translated abstract financial data into human-centered service concepts.