Hajra

Conduct user research and usability testing to identify user needs, pain points, and improvement opportunities, translating findings into design decisions. Develop user personas, wireframes, and prototypes using Adobe XD. Collaborate with clients and stakeholders to iterate on designs based on feedback, balancing user needs with visual and functional requirements. Apply UX/UI principles, information hierarchy, and visual design to create clear, accessible, engaging interfaces.

Create bespoke visual concepts and branded assets from client briefs through creative research and moodboards to production across digital and print formats. Design invitations, signage, stationery, menus, packaging, and promotional materials, applying typography, illustration, layout, composition, and visual consistency. Produce detailed illustrations (including food and beverage artwork) using traditional and digital methods, tailored for creative and commercial use. Deliver social media graphics, illustrated content, campaign assets, and short-form video across multiple platforms. Use audience research, market trends, and performance insights to guide creative direction, adapting visuals to match audience preferences and wider brand goals. Manage multiple client projects end-to-end, coordinating briefs, communication, feedback, suppliers, production, and deadlines while maintaining accuracy and attention to detail.