Results-driven SEO & GEO Content Strategy Lead with 7+ years of experience scaling B2B SaaS, FinTech, and retail brands across GCC & MENA through technical SEO, generative GEO (AI signals), and bilingual Arabic/English content architecture. Specializes in AI-era search optimization including llm.txt configuration, LLM visibility strategy, and workflow automation—bridging content strategy, technical SEO, and generative AI to deliver measurable organic growth, first-page rankings, and SERP dominance.…

Hala Shamaly

Results-driven SEO & GEO Content Strategy Lead with 7+ years of experience scaling B2B SaaS, FinTech, and retail brands across GCC & MENA through technical SEO, generative GEO (AI signals), and bilingual Arabic/English content architecture. Specializes in AI-era search optimization including llm.txt configuration, LLM visibility strategy, and workflow automation—bridging content strategy, technical SEO, and generative AI to deliver measurable organic growth, first-page rankings, and SERP dominance.…

Available to hire

Results-driven SEO & GEO Content Strategy Lead with 7+ years of experience scaling B2B SaaS, FinTech, and retail brands across GCC & MENA through technical SEO, generative GEO (AI signals), and bilingual Arabic/English content architecture.

Specializes in AI-era search optimization including llm.txt configuration, LLM visibility strategy, and workflow automation—bridging content strategy, technical SEO, and generative AI to deliver measurable organic growth, first-page rankings, and SERP dominance.

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Skills

Experience Level

Language

Arabic
Fluent
English
Fluent

Work Experience

SEO & GEO Content Strategy Lead at Qoyod
August 1, 2024 - Present
Achieved 70% increase in domain authority and organic visibility for Saudi Arabia’s leading cloud accounting SaaS by engineering a full-stack SEO + GEO content roadmap integrating AI signals architecture, llm.txt configuration, and E-E-A-T frameworks across digital touchpoints. Secured first-page Google rankings for all target keywords within 18 hours of content publishing on Accounting templates, generating 15,000+ net new visitors in a single cycle via advanced technical SEO architecture and high-intent content structuring. Positioned Qoyod as the primary cited source across ChatGPT, Gemini, and Perplexity for GCC accounting queries through an AI signals content strategy and generative search engine optimization securing direct answer-box dominance and measurable CTR uplift. Developed bilingual financial content frameworks (VAT compliance, corporate finance, financial statements) that simplified complex FinTech concepts for professional Arabic-speaking B2B audiences, reinforcing to
Social Media & Design Team Manager at Quick Media
July 1, 2024 - June 30, 2025
Managed social media strategy and content calendars for multiple client accounts across diverse industries simultaneously, delivering monthly analytic reports that informed campaign optimization and improved multi-platform content performance. Led creative design teams to ensure consistent on-brand visual production aligned with client campaign objectives, and oversaw Google Maps branch documentation for regional clients.
Digital Marketing Lead at Point Market — Retail Chain (34+ branches)
September 1, 2023 - February 28, 2024
Directed comprehensive digital marketing operations across 34+ physical retail locations in Saudi Arabia, leveraging business intelligence and multi-channel analytics to optimize competitive positioning and regional market penetration. Oversaw technical digital audits and real-time performance monitoring across online channels, improving ROI through data-driven campaign management and cross-functional coordination.
Digital Marketing Lead at Point Market
September 1, 2023 - February 28, 2024
Directed comprehensive digital marketing operations across 34+ physical retail locations in Saudi Arabia, leveraging business intelligence and multi-channel analytics to optimize competitive positioning and regional market penetration. Oversaw technical digital audits and real-time performance monitoring across all online channels, improving ROI on marketing spend through data-driven campaign management and cross-functional coordination.
SEO & GEO Consultant at Sgnit · Forlanso · Premium Logistics
January 1, 2023 - Present
Secured full SERP domination across three complete Google result pages for primary CLM and logistics sector keywords in Saudi Arabia for Sgnit, displacing established competitors and maximizing brand visibility for C-suite decision-makers. Deployed advanced AI signals content architecture and llm.txt configuration, making Sgnit the most-referenced brand across 4+ distinct AI search result modes for contract management and digital transformation queries in the GCC. Delivered end-to-end SEO strategy, content creation, and publishing management for 40+ websites and eCommerce stores across retail, SaaS, insurance, and logistics verticals, including Qoyod, Sgnit, Point Market, Shory Insurance, NiceOne, and Lawazeem.
Digital Content Specialist at Al Jazeera Finance
January 1, 2023 - September 30, 2023
Produced high-impact bilingual (Arabic/English) digital content covering Islamic finance, investment products, and corporate communications, maintaining strict editorial accuracy and regulatory compliance in a sensitive financial media environment. Led end-to-end content migration and digital optimization during major infrastructure updates, ensuring zero disruption to brand continuity and user experience across the Al Jazeera Finance website and digital platforms.
SEO & GEO Consultant at Signit · Forlanso · Premium Logistics
January 1, 2023 - Present
Secured full SERP domination across 3 complete Google result pages for all primary CLM and logistics sector keywords in Saudi Arabia for Signit, displacing established competitors and delivering maximum brand visibility to C-suite decision makers. Deployed advanced AI signals content architecture and llm.txt configuration, making Signit the most-referenced brand across 4+ distinct AI Search Mode results for contract management and digital transformation queries in the GCC. Delivered end-to-end SEO strategy, content creation, and publishing management for 40+ websites and e-commerce stores across retail, SaaS, insurance, and logistics verticals including Qoyod, Signit, Point Market, Shory Insurance, Nice One, and Lawazem.
Digital Content Specialist at Al Jazera Finance
January 1, 2023 - September 30, 2023
Produced high-impact bilingual (Arabic/English) digital content covering Islamic finance, investment products, and corporate communications, maintaining strict editorial accuracy and regulatory compliance in a sensitive financial media environment. Led end-to-end content migration and digital optimization during major infrastructure updates, ensuring zero disruption to brand continuity and user experience across Al Jazera Finance’s website and digital platforms.
Digital Translator (Part-Time) at Shory.com
November 1, 2022 - February 28, 2023
Performed Arabic ↔ English translation and proofreading of website content, blog articles, and bilingual social media posts for a UAE-based InsurTech platform, ensuring terminology accuracy and brand-consistent tone.
Technical Translator (Part-Time) at Shory.com
November 1, 2022 - February 28, 2023
Performed Arabic ↔ English translation and proofreading of website content, blog articles, and bilingual social media posts for a UAE-based InsurTech platform, ensuring terminology accuracy and brand-consistent tone.
E-Store Manager & Freelance Content Writer at Multiple Clients (Upwork · Mostaql)
February 1, 2020 - July 31, 2025
Managed digital store frontends and SEO optimization for 20+ online stores achieving consistent 5-star client ratings on Upwork and Mostaql platforms across product listing, database management, and bilingual content creation.

Education

Bachelor of Arts — English Language & Literature at Al-Azhar University Gaza
September 1, 2016 - June 30, 2021
Comprehensive English Language Programme — 12 Levels (Distinction) at British Academy for Languages
January 1, 2018 - January 1, 2019
Bachelor of Arts — English Language & Literature at Al-Azhar University Gaza
September 1, 2016 - June 30, 2021
Comprehensive English Language Programme (12 Levels) at British Academy for Languages
January 1, 2018 - January 1, 2019

Qualifications

Professional SEO Specialization
February 1, 2026 - July 21, 2026
Data Analysis & Digital Skills Professional Certification (IBM)
November 1, 2025 - July 21, 2026
Advanced SEO/GEO & AI Workflow Automation
January 1, 2025 - January 1, 2026
Data Protection & Privacy Regulations (GCC Market)
January 1, 2025 - January 1, 2026
Comprehensive English Language DistinctIOm
January 1, 2019 - July 21, 2026
Professional SEO Specialization (Certification)
February 1, 2026 - July 21, 2026
Data Analysis & Digital Skills Professional Certification (IBM)
November 1, 2025 - July 21, 2026
Advanced SEO/GEO & AI Workflow Automation (Advanced Training Programme)
January 1, 2025 - January 1, 2026
Data Protection & Privacy Regulations (GCC Market) — Training
January 1, 2025 - January 1, 2026
Comprehensive English Language Distinction (British Council / British Academy)
January 1, 2019 - July 21, 2026

Industry Experience

Software & Internet, Financial Services, Retail, Media & Entertainment, Professional Services, Education, Transportation & Logistics, Other

Skills

Experience Level