Haley Seidel
Haley Seidel is a consultant who helps home furnishing and textile brands bring their visions to life through trend forecasting, product strategy, and design.
About
Haley Seidel is a consultant who helps home furnishing and textile brands bring their visions to life through trend forecasting, product strategy, and design. With over fifteen years of experience in both home and fashion, she combines a strong sense of color, material, and craftsmanship with a deep commitment to sustainability and ethical sourcing. She loves guiding clients from the spark of an idea all the way to a finished product, creating work that feels both innovative and timeless.
Before launching her consultancy, Haley spent eight years leading design and product strategy at The Citizenry, where she shaped the brand’s signature aesthetic and supported its rapid growth. Her career began in New York City, designing ready-to-wear and outerwear for brands such as Karl Lagerfeld and Cole Haan, experiences that continue to influence her thoughtful approach to home design. Along the way, she has traveled the globe to collaborate with artisans, finding endless inspiration in handmade traditions and the beauty of ethical production.
- 10 years' experience
- Joined July 2026
Skills· 1
Work experience
Develop creative direction and bespoke designs across product development—from concept and mood boards through design direction, color palettes, sketching, technical specifications, and sample reviews. Strategically identify and curate product assortments and roadmaps that drive sales using trend and market analysis, whitespace identification, and current vendor analysis, including responsible sourcing and ongoing vendor evaluation. Create customized trend reports tailored to brand aesthetics, customer demographics, and vendor capabilities, emphasizing both innovation and timelessness. Advise home furnishings retailers, brands, and artisans on ethical sourcing and best practices, including fair wages, reduced environmental impact, support for handmade production, and use of sustainable materials.
● Developed yearly product strategy roadmaps by identifying assortment opportunities to increase revenue through analyzing emerging trends, customer needs, market research, and artisan capabilities, resulting in a sales growth of 15x from 2016 to 2022. ● Defined The Citizenry's signature design aesthetic, ensuring consistency across all product categories and facilitating evolution with each season and trend cycle. ● Created the overall concepts, trends, color, and style direction for each season and category. ● Oversaw the design process for all categories (rugs, bedding, furniture, wall decor, pillows, blankets, baskets, bath, decorative accessories, and tableware), including managing technical sketches and specifications, sample reviews, and creating quality control standards. ● Managed the seasonal development calendar, collaborating with cross-functional teams to ensure the alignment of deliverables across internal resources and artisan partners, meeting all milestones. ● Identified and evaluated new artisan partners, assessing their capabilities and long-term fit. ● Sourced off -the-shelf products to complement exclusive design collections, expanding the range of offerings. ● Curated final assortment selection for each launch, creating priority rankings to guide purchase orders. ● Traveled internationally (10x annually prior to 2020) to collaborate closely with artisan partners, furthering collection development and sourcing new styles and inspiration. ● Led and mentored a team of 4 designers and a product development and sourcing manager, establishing clear priorities and team goals to align with business objectives, while fostering their professional growth and development.
Education
Hire Haley Seidel today
Post a job and invite Haley, or contact them directly. No hidden commission.