As a designer, copywriter and communication scientist, I understand both brands and consumers. With more than 20 years of experience, I translate brand values into powerful identities, compelling visuals and spot-on copy. I have created logos, packaging ranges, campaigns, websites, fashion prints, books, corporate identity and marcom resources. I prefer to work for brands with a mission; social, sustainable or political. Ideas that make the world a little more happy, green or fair. I am a founder, brand builder and content creator who translates strategy into tangible identities and marketing communication tools, from campaigns to websites and product packaging. I love collaborating with teams to craft meaningful, measurable impact.

Sven Willemse

As a designer, copywriter and communication scientist, I understand both brands and consumers. With more than 20 years of experience, I translate brand values into powerful identities, compelling visuals and spot-on copy. I have created logos, packaging ranges, campaigns, websites, fashion prints, books, corporate identity and marcom resources. I prefer to work for brands with a mission; social, sustainable or political. Ideas that make the world a little more happy, green or fair. I am a founder, brand builder and content creator who translates strategy into tangible identities and marketing communication tools, from campaigns to websites and product packaging. I love collaborating with teams to craft meaningful, measurable impact.

Available to hire

As a designer, copywriter and communication scientist, I understand both brands and consumers. With more than 20 years of experience, I translate brand values into powerful identities, compelling visuals and spot-on copy. I have created logos, packaging ranges, campaigns, websites, fashion prints, books, corporate identity and marcom resources. I prefer to work for brands with a mission; social, sustainable or political. Ideas that make the world a little more happy, green or fair. I am a founder, brand builder and content creator who translates strategy into tangible identities and marketing communication tools, from campaigns to websites and product packaging. I love collaborating with teams to craft meaningful, measurable impact.

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Language

Dutch
Fluent
English
Fluent

Work Experience

Founder, producer and podcast host at Groen Licht Podcast
January 1, 2025 - Present
Founder, producer and host of a podcast highlighting inspiring ideas for social and sustainable change; produced 8 episodes featuring writers, entrepreneurs, activists and scientists.
Founder, brand strategist, designer, copywriter at The Projects
January 1, 2012 - Present
Brand development, design & copywriting for social and sustainable companies: campaigns, websites, packaging, apparel, merchandise, corporate identities and a diversity of marketing communication tools.
Content manager social media at Ondernemersfonds Utrecht
January 1, 2019 - Present
Content creation, strategy & management for the social media of four city centre districts in Utrecht.
Marketing and communication advisor, copywriter at Joannusmolen Organic Foods
January 1, 2009 - January 1, 2012
Strategy, design & copy packaging, PR, marketing communications.
Partner, designer, copywriter at Brut Creatives
January 1, 2004 - January 1, 2009
Design & copy for various A-brands: websites and online campaigns.
Art-director, web designer at Inpact web solutions
January 1, 2001 - January 1, 2002
Web design & art direction for various A-brands: websites and online campaigns.
Junior web designer at Quantis
January 1, 2000 - January 1, 2001
UI, web design & concepting for various websites and software products.

Education

Master of Arts at University of Amsterdam
September 30, 1993 - September 30, 1998
Master: public opinion, commercial communication, consumer behavior and journalism
Master at UVA Amsterdam
January 1, 1993 - January 1, 1998

Qualifications

Most innovative branding & design agency The Netherlands
September 30, 2024 - November 29, 2020

Industry Experience

Travel & Hospitality, Consumer Goods, Financial Services, Healthcare, Non-Profit Organization, Retail, Telecommunications, Media & Entertainment, Professional Services, Education, Software & Internet