I’m a Pakistan based Shopify CRO Specialist with over 6 years’ experience helping eCommerce brands transform underperforming product pages into high-converting sales machines, while also building the retention and revenue systems that keep customers coming back. I fix what happens after the click. My core focus is Conversion Rate Optimisation (CRO) for Shopify landing pages, because product pages are where sales are won or lost. But I go beyond the first purchase: I help brands increase Average Order Value (AOV) and Customer Lifetime Value (LTV) with email, SMS, WhatsApp, and bundled offer strategies that maximise every customer relationship. How I Help DTC Shopify Brands Identify friction points and revenue leaks on your product pages Design and structure pages that guide the sale, not just show the product Implement psychological triggers that boost urgency, trust, and clarity Test and refine messaging, layouts, and offers with A/B testing and heatmaps Build retention flows (Klaviyo & Brevo) to turn first-time buyers into repeat customers Increase AOV with strategic bundles, cross-sells, and upsell frameworks What I Deliver • CRO-Optimised Shopify Product Pages • Conversion-First Page Layouts, Copy & UX • Offer Structuring & Bundles to Increase AOV • Email, SMS & WhatsApp Flows (Welcome, Abandoned Cart, Post-Purchase) • Split Testing Strategy & Behavioural Insights • Mobile Optimisation to Maximise Paid Traffic ROI The Outcome ✔ Lower bounce rates ✔ Higher “Add to Cart” and checkout completions ✔ More sales without increasing ad spend ✔ Higher repeat purchase rates & customer lifetime value Who I Work With I work with brands globally, but my primary experience is with UK, US, Canadian, and European eCommerce brands across beauty, grooming, wellness, lifestyle, and tech accessories. If you’re ready to stop wasting traffic and start maximising conversions and customer value, let’s connect.

I’m a Pakistan based Shopify CRO Specialist with over 6 years’ experience helping eCommerce brands transform underperforming product pages into high-converting sales machines, while also building the retention and revenue systems that keep customers coming back. I fix what happens after the click. My core focus is Conversion Rate Optimisation (CRO) for Shopify landing pages, because product pages are where sales are won or lost. But I go beyond the first purchase: I help brands increase Average Order Value (AOV) and Customer Lifetime Value (LTV) with email, SMS, WhatsApp, and bundled offer strategies that maximise every customer relationship. How I Help DTC Shopify Brands Identify friction points and revenue leaks on your product pages Design and structure pages that guide the sale, not just show the product Implement psychological triggers that boost urgency, trust, and clarity Test and refine messaging, layouts, and offers with A/B testing and heatmaps Build retention flows (Klaviyo & Brevo) to turn first-time buyers into repeat customers Increase AOV with strategic bundles, cross-sells, and upsell frameworks What I Deliver • CRO-Optimised Shopify Product Pages • Conversion-First Page Layouts, Copy & UX • Offer Structuring & Bundles to Increase AOV • Email, SMS & WhatsApp Flows (Welcome, Abandoned Cart, Post-Purchase) • Split Testing Strategy & Behavioural Insights • Mobile Optimisation to Maximise Paid Traffic ROI The Outcome ✔ Lower bounce rates ✔ Higher “Add to Cart” and checkout completions ✔ More sales without increasing ad spend ✔ Higher repeat purchase rates & customer lifetime value Who I Work With I work with brands globally, but my primary experience is with UK, US, Canadian, and European eCommerce brands across beauty, grooming, wellness, lifestyle, and tech accessories. If you’re ready to stop wasting traffic and start maximising conversions and customer value, let’s connect.

Available to hire

I’m a Pakistan based Shopify CRO Specialist with over 6 years’ experience helping eCommerce brands transform underperforming product pages into high-converting sales machines, while also building the retention and revenue systems that keep customers coming back.

I fix what happens after the click.

My core focus is Conversion Rate Optimisation (CRO) for Shopify landing pages, because product pages are where sales are won or lost. But I go beyond the first purchase: I help brands increase Average Order Value (AOV) and Customer Lifetime Value (LTV) with email, SMS, WhatsApp, and bundled offer strategies that maximise every customer relationship.

How I Help DTC Shopify Brands
Identify friction points and revenue leaks on your product pages
Design and structure pages that guide the sale, not just show the product
Implement psychological triggers that boost urgency, trust, and clarity
Test and refine messaging, layouts, and offers with A/B testing and heatmaps
Build retention flows (Klaviyo & Brevo) to turn first-time buyers into repeat customers

Increase AOV with strategic bundles, cross-sells, and upsell frameworks

What I Deliver
• CRO-Optimised Shopify Product Pages
• Conversion-First Page Layouts, Copy & UX
• Offer Structuring & Bundles to Increase AOV
• Email, SMS & WhatsApp Flows (Welcome, Abandoned Cart, Post-Purchase)
• Split Testing Strategy & Behavioural Insights
• Mobile Optimisation to Maximise Paid Traffic ROI

The Outcome
✔ Lower bounce rates
✔ Higher “Add to Cart” and checkout completions
✔ More sales without increasing ad spend
✔ Higher repeat purchase rates & customer lifetime value

Who I Work With
I work with brands globally, but my primary experience is with UK, US, Canadian, and European eCommerce brands across beauty, grooming, wellness, lifestyle, and tech accessories.

If you’re ready to stop wasting traffic and start maximising conversions and customer value, let’s connect.

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Experience Level

Language

English
Fluent

Work Experience

Shopify CRO Expert at AK Adverts (Digital Marketing Agency)
April 20, 2026 - Present
Worked as a Shopify and Conversion Rate Optimization (CRO) Specialist, helping eCommerce brands improve their store performance and increase sales. My role focused on analyzing user behavior, identifying drop-off points, and implementing data-driven improvements across Shopify stores. I handled complete store optimization including product pages, landing pages, and checkout flow. I also worked closely with the marketing team to align ad creatives with high-converting landing experiences, which helped improve ROAS and overall campaign performance. In addition, I performed regular CRO audits, A/B testing, and speed optimization to ensure better user experience and higher conversion rates. Most of the projects were for dropshipping stores and private label brands targeting US and European markets.

Education

Master of Business Administration at University of Engineering & Technology, Lahore
April 19, 2013 - April 20, 2015

Qualifications

Shopify CRO Specialist Certification
April 7, 2021 - April 24, 2031
E-commerce Sales Funnel Optimization
January 3, 2022 - April 20, 2032
Shopify CRO Specialist Certification
April 7, 2021 - August 15, 2031

Industry Experience

Consumer Goods, Computers & Electronics, Retail, Other
    uniE621 Shopify CRO for Lingerie Brand – Increased Conversion Rate to 7.5%
    I helped an affordable lingerie brand optimize their Shopify store through strategic Conversion Rate Optimization (CRO) and UX improvements. I redesigned key product pages, improved store navigation, optimized mobile responsiveness, and enhanced the overall shopping experience. Within 30 days, these optimizations increased the store’s conversion rate to 7.5% (178% growth), leading to higher customer engagement and improved sales performance. shopify shopifyexpert cro
    uniE621 Shopify Fashion Store CRO & UX Optimization – 2X Conversion Growth
    I worked with a fashion brand to improve their Shopify store through strategic store design and Conversion Rate Optimization (CRO). I redesigned the product pages, improved the user experience, and optimized the mobile layout to create a smoother shopping journey. Through better visual hierarchy, navigation, and CRO strategies, I increased the store’s conversion rate by 2x, which significantly improved customer engagement and helped boost overall sales performance. shopify CRO websiteoptimization