Over 3 years of hands-on experience planning, launching, and managing paid acquisition campaigns across major channels including Facebook Ads and Google Ads. Highly analytical PPC Manager specializing in Performance Marketing with a focus on creative testing, landing page A/B testing, GA4, GTM, and Server-Side tracking.…

Hamza Munawar

Over 3 years of hands-on experience planning, launching, and managing paid acquisition campaigns across major channels including Facebook Ads and Google Ads. Highly analytical PPC Manager specializing in Performance Marketing with a focus on creative testing, landing page A/B testing, GA4, GTM, and Server-Side tracking.…

Available to hire

Over 3 years of hands-on experience planning, launching, and managing paid acquisition campaigns across major channels including Facebook Ads and Google Ads. Highly analytical PPC Manager specializing in Performance Marketing with a focus on creative testing, landing page A/B testing, GA4, GTM, and Server-Side tracking.

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Work Experience

Paid Media Coordinator / Social Media Advertiser at Keystone Contracting Corp (NYC)
February 1, 2026 - Present
Coordinate campaign performance tracking across Meta Ads, monitoring budget efficiency, CPL, CPA, and ROAS on a weekly basis. Document detailed A/B test results across creative variations and targeting to steer campaign optimization loops. Enforce absolute UTM tracking consistency and strict naming conventions across active digital assets for multi-channel reporting. Identify, isolate, and flag tracking data discrepancies, delivering performance reports to project stakeholders. Configured Facebook Conversion API (CAPI) and Google Tag Manager (GTM) setups, improving data match rates and attribution accuracy.
Media Buyer (Facebook Ads & TikTok Ads) at Turbo Brands Factory
October 1, 2025 - January 1, 2026
Managed and scaled monthly budgets to 35K+, achieving a 6x ROI through structured Meta and TikTok Ads campaigns. Built and maintained an A/B testing documentation framework; reduced overall CPC by 35% via hook and angle optimization. Extracted multi-channel analytics from GA4 and Looker Studio daily to track CVR, CPA, AOV, and deep-funnel conversion drops. Conducted granular competitive research routines using the Meta Ad Library to analyze competitor messaging hooks and angles. Systematized creative asset infrastructure, using custom tags and classification rules to support rapid testing pipelines.
Media Buyer (Facebook Ads) at Ibrahim's Family Collection
March 1, 2025 - October 1, 2025
Managed monthly budgets driving an exceptional 9x ROAS through strategic Facebook placement optimization and funnel streamlining. Created 50+ direct-response ad variants monthly, capturing a stable 3.2% purchase conversion rate. Lowered CAC by 28% through high-intent retargeting funnels and lookalike audience segmentation. Implemented server-side CAPI tracking and UTM parameters to preserve pixel resilience and multi-channel attribution accuracy.
Performance Media Buyer at Central Marketing Agency
March 1, 2024 - August 1, 2024
Managed cross-channel budgets across Facebook and TikTok, hitting a 5x ROI in the initial quarter via systematic data optimization. Increased campaign scale and performance by 150% in 3 months by meticulously documenting and iterating on creative A/B testing. Configured UTM tracking parameters and reporting dashboards to update team on CPL, CPA, and full-funnel drop-offs. Monitored account health metrics daily to resolve ad delivery issues, policy compliance, and creative disapprovals.

Education

Bachelor of Science in Commerce at Government College University Faisalabad
January 11, 2030 - July 1, 2026

Qualifications

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