Hamza Iqbal

Strategy and Ops Lead at Cartel Media & Shark Talent (Marketing & PR Agency)

Led 50+ integrated digital-first campaigns, overseeing creative ideation, execution strategy, stakeholder management and performance tracking for clients including Google, Oppo, Velo, TCS, Xiaomi, Shan Foods, MG Motors and Nayatel. Directed a portfolio of 250+ influencers/creators across South Asia and the Middle East, delivering 200M+ brand impressions. Managed a 25-person cross-functional team across sales, creative, ops, PR, talent and events; drove PKR 12M+ EBITDA through workflow design, KPI accountability and resource planning. Built partnerships with platforms (Meta, Google) and media agencies (Group M, Starcom, Lotus, Digitz, BBPR).

Senior Consultant at Ernst & Young

Led multi-stakeholder collaborations across five global teams, driving cross-market strategy alignment for three MNCs. Optimized financial decision-making frameworks for 20+ clients, improving ROI by 5.4% across diverse verticals. Structured 25+ FDI transactions (PKR 1.5B+), aligning international corporate strategy with domestic regulations. Led a cross-functional team of 5, managing KPIs and accountability, increasing project turnaround efficiency by 12%.

Founder at Tarikhwala (History Channel)

Built a community of 70k+ on Instagram and TikTok in 400 days, averaging 1681 followers gained per post. Executed end-to-end video production (36 videos) with average 350k+ views on Instagram. Delivered 8 brand partnerships generating 2M+ organic reach and a 21% high-intent conversion rate.

Content Production Associate at Dheet (Fashion Brand)

Executed a content-driven marketing strategy, reducing CAC by 45% and increasing sales by 22%. Generated 100k+ organic views; independently ideating, scripting, producing and optimizing content formats. Designed and implemented a brand guide to ensure messaging consistency across all consumer touchpoints.

Creative Strategist at We camp (NGO)

Developed digital content strategies for 35+ home-based women entrepreneurs, driving a 17% engagement uplift.

Senior Counsel at LUMS Photographic Society

Co-led a 100+ member society, overseeing creative and production initiatives as part of a 7-member executive team. Planned and executed 20+ campus-wide projects focused on photography and media innovation. Secured 4 brand partnerships and planned/executed 14 events with 5k+ cumulative participants.

Director Media at LUMS Entrepreneurial Society

Led a 15-member team, executing integrated marketing campaigns for a 150+ member entrepreneurship ecosystem. Achieved a 28% sign-up rate in core projects through content-led campaigns and on-ground activations. Secured 15 brand sponsorships, managing leads, delivering pitches and guiding partnership execution.