Hanah Sillano

Create high-converting video ad variations for Meta advertising campaigns, and design static ad creatives across multiple formats for digital marketing initiatives. Streamline asset production and enhance ad content using AI-powered tools (e.g., ElevenLabs, Highsfield, DreamFace). Organize and manage creative assets through consistent file naming, categorization, and version control. Analyze creative performance to identify effective hooks, messaging, and visual styles, then apply learnings to future ad iterations. Collaborate proactively with the client by contributing creative ideas, responding efficiently to feedback, and supporting campaign objectives.

Design digital and print marketing materials for multiple brands, including social media graphics, product designs, menus, signage, and other branded assets. Create basic illustrations and simple graphic elements to support product design and printed materials. Collaborate with clients and team members to develop cohesive, on-brand assets across varied projects. Manage multiple design requests while ensuring timely delivery and maintaining quality standards. Show initiative by identifying design improvements and providing creative support as business needs evolve.

Produce high-performing static ads, DTC creatives, and simple video ads deployed on Meta for A/B testing and performance optimization. Design a wide range of collateral such as brochures, voucher booklets, treatment guides, and banners for product education, campaign promotion, and brand consistency across multiple brands. Collaborate with the creative team and media analytics to support cohesive, data-driven creative execution. Use Adobe Photoshop, Illustrator, and InDesign for graphic production and CapCut for video editing. Integrate AI tools to enhance creative output and streamline workflow for innovative content development.