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I am a results-driven content writer and copywriter with a solid foundation in marketing communications. I create original, SEO-optimized content and persuasive copy that aligns with client objectives. My journalism background has reinforced content integrity and helped me craft compelling narratives that strengthen brand presence and audience engagement. I stay proactive, keeping up with industry trends to deliver timely and relevant solutions.…I am a results-driven content writer and copywriter with a solid foundation in marketing communications. I create original, SEO-optimized content and persuasive copy that aligns with client objectives. My journalism background has reinforced content integrity and helped me craft compelling narratives that strengthen brand presence and audience engagement. I stay proactive, keeping up with industry trends to deliver timely and relevant solutions.

Hana Maher

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I am a results-driven content writer and copywriter with a solid foundation in marketing communications. I create original, SEO-optimized content and persuasive copy that aligns with client objectives. My journalism background has reinforced content integrity and helped me craft compelling narratives that strengthen brand presence and audience engagement. I stay proactive, keeping up with industry trends to deliver timely and relevant solutions.…I am a results-driven content writer and copywriter with a solid foundation in marketing communications. I create original, SEO-optimized content and persuasive copy that aligns with client objectives. My journalism background has reinforced content integrity and helped me craft compelling narratives that strengthen brand presence and audience engagement. I stay proactive, keeping up with industry trends to deliver timely and relevant solutions.

Available to hire

I am a results-driven content writer and copywriter with a solid foundation in marketing communications. I create original, SEO-optimized content and persuasive copy that aligns with client objectives.

My journalism background has reinforced content integrity and helped me craft compelling narratives that strengthen brand presence and audience engagement. I stay proactive, keeping up with industry trends to deliver timely and relevant solutions.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Language

English

Fluent

Malay

Intermediate

Work Experience

Content Writer at Healthmark Pte Ltd

February 1, 2024 - Present

Craft engaging and informative blogs and pillar pages on health and medical topics. Create user-friendly content by delivering complex medical services in layman's terms. Develop SEO-optimised web pages for private practices and curate SEO-driven content for clinics, doctors, and educators. Research a range of health-related topics to draft timely and relevant content.

Operations Manager at Cerebellar Sdn Bhd

September 1, 2022 - February 1, 2024

Monitor and ensure all projects meet KPIs. Track performance of employees. Perform monthly ROI forecast. Identify potential clients for the agency. Plan and strategise the agency’s growth.

Content Strategy Lead at Cerebellar Sdn Bhd

May 1, 2021 - September 1, 2022

Wrote and edited original copy for marketing materials. Proofread, revised and edited content as needed. Ensured all assignments met briefs, deadlines and KPIs. Planned and managed the company’s blog content and editorial calendar. Supervised a team of writers and managed new hire training.

Digital Marketing Executive (Contract) at Cerebellar Sdn Bhd

May 1, 2020 - May 1, 2021

Wrote 1–2 weekly blog posts; produced relevant graphics. Wrote website copies with SEO keywords to drive traffic. Planned and strategised social media content; measured website metrics via Google Analytics. Produced content for social media platforms; sourced trending articles; created social media graphics and job advertisements. Wrote tele-service scripts for lead generation and lead engagement; produced EDMs; generated 20–80 leads daily; wrote 50–70 SEO link-building content daily. Managed a team of writers and tracked KPIs to meet monthly targets.

Digital Marketing Executive (Part-Time) at Cerebellar Sdn Bhd

March 1, 2020 - April 1, 2020

Wrote 50 SEO link-building content daily. Wrote social media captions for Facebook and LinkedIn. Sourced relevant images and graphics to complement posts.

Freelance Writer at Cerebellar Sdn Bhd

January 1, 2020 - March 1, 2020

Wrote 50 SEO link-building content daily.

Writer (Project-Based) at Yayasan WIBA Prima

October 1, 2019 - March 1, 2020

Produced and wrote content for 300 artefacts; verified facts; developed content in keeping with publication style; met deadlines; reviewed online content and page proofs.

Contributing Writer at PRIMAL

January 1, 2019 - March 1, 2020

Wrote 1–3 weekly articles and 1–3 weekly Pings; identified and interviewed everyday heroes to curate content; wrote book reviews.

Freelance Content Writer - Cum-Copywriter at Brown & Sugar Concept Enterprise

October 1, 2018 - February 1, 2020

Wrote SEO-optimised website copy and product descriptions. Wrote Instagram captions preserving brand voice. Coordinated collaborations with local celebrities and international partners; managed testimonials and inquiries; drafted business and workshop proposals as well as Terms & Conditions.

English Journalist at Malaysian Digest

August 1, 2016 - July 1, 2018

Wrote weekly Feature Articles on topics such as wildlife, environment, human rights, education, health, and more. Produced 2–8 daily stories; covered breaking news and live updates; translated Malay to English; sourced multimedia; conducted stakeholder interviews.

PR Executive at Essense Burson-Marsteller

January 1, 2016 - May 1, 2016

Established communications with stakeholders for candidate research; identified Merdeka Award nominees; wrote citations; assisted in community management for major events.

PR Intern at Essense Burson-Marsteller

May 1, 2015 - August 1, 2015

Liaised with local and international clients; conducted daily media monitoring; performed media drops and calls; supported media launches and roundtables.