Available to hire
I’m Hanan Anwar, a detail-oriented SEO specialist from Multan, Pakistan with extensive experience in on-page, off-page, and technical SEO. I thrive on turning data into actionable strategies that improve search visibility and drive sustainable growth for clients across industries.
Since 2018, I have freelanced and run a blog, delivering keyword research, site audits, and link-building campaigns that boosted organic traffic and local search visibility. I enjoy collaborating with teams, analyzing performance with Google Analytics and Search Console, and staying current with tools like SEMrush, Ahrefs, and Screaming Frog to inform data-driven decisions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Urdu
Advanced
Work Experience
Freelancer and Blogger at Self-employed
April 1, 2018 - PresentConducted comprehensive keyword research and implemented targeted strategies, resulting in a 40% increase in organic website traffic within six months. Optimized on-page elements such as meta tags, headings, internal linking, and image alt text to improve search engine rankings for high-priority keywords. Performed technical SEO audits using tools like Screaming Frog and SEMrush to identify and resolve crawl errors, broken links, and site speed issues. Developed and executed link-building campaigns, acquiring high-quality backlinks from authoritative websites to boost domain authority. Monitored and analyzed website performance using Google Analytics and Google Search Console, providing actionable insights and monthly reports. Implemented local SEO strategies, optimizing Google My Business profiles and local citations, leading to a 30% increase in local search visibility.
General Accountant at NM Group (Nurul Miah Group) – UK and Dubai, UAE Based
October 31, 2020 - July 29, 2025Maintained accounting controls by preparing and recommending policies and procedures. Finalized and closed Trial Balance, ensuring all transactions were completely and accurately recorded. Reviewed all month-end reconciliations and journal entries, posting adjustments to resolve discrepancies. Prepared monthly and quarterly budgets to support cost reduction and financial analysis in coordination with business unit heads. Recorded and analyzed income and expenses using QuickBooks Online. Analyzed accounting records, financial statements, and reports to maintain robust financial processes and controls. Handled payables, ensuring completeness, reconciliations, aging, and payments to suppliers by monitoring day-to-day transactions via QuickBooks Online. Monitored expenses by comparing budgeted expenses with actual payments at month-end, providing remarks on budget variances.
Credit Controller at Super Financial Limited - UK and Pakistan Based
February 28, 2019 - July 29, 2025Ensured timely payments with a high customer retention rate. Monitored debtor balances to reduce outstanding debts. Liaised with customers and prepared sales invoices on Sage 50. Reconciled monthly bank statements, accounts receivables, and payables. Examined and analyzed accounting records and financial statements to maintain robust financial systems and controls. Reconciled weekly balance amounts and conducted weekly meetings with UK, Moldova, and Pakistani staff. Oversaw team tasks and prepared performance results discussed with the CEO.
General Accountant at Faisal Siddiqi & Co – Karachi Pakistan
July 31, 2018 - July 29, 2025Entered weekly sales in QuickBooks Online and Xero. Updated confidential banking information in QuickBooks. Reconciled bank and credit card accounts in QuickBooks. Uploaded bank statements in QuickBooks and Xero. Maintained chart of accounts in QuickBooks and Xero. Processed journal entries timely and accurately. Provided financial status information by preparing special reports. Corrected errors by posting adjacent journal entries.
Audit Trainee at Faruq Ali & Co – Karachi Pakistan
October 31, 2017 - July 29, 2025Conducted risk analysis on Statement of Profit & Loss. Applied sampling procedures and verification of transactions and documents. Maintained records of material transaction documents. Applied test of controls and substantive procedures. Performed ratio analysis and prepared change reports.
Freelancer and Blogger at Self-employed
April 1, 2018 - PresentConducted comprehensive keyword research and implemented targeted strategies, leading to a 40% increase in organic website traffic within six months. Optimized on-page elements such as meta tags, headings, internal linking, and image alt text to boost search engine rankings for priority keywords. Performed technical SEO audits using Screaming Frog and SEMrush, resolving crawl errors, broken links, and site speed issues. Developed link-building campaigns to acquire high-quality backlinks and improve domain authority. Monitored website performance via Google Analytics and Search Console, providing actionable insights and reports. Implemented local SEO strategies that increased local search visibility by 30%.
General Accountant at NM Group (Nurul Miah Group)
October 31, 2020 - July 29, 2025Maintained accounting controls by preparing and recommending policies and procedures. Finalized and closed trial balances ensuring accurate recording of transactions. Reviewed month-end reconciliations and journal entries to resolve discrepancies. Prepared budgets and financial analyses in coordination with business units. Recorded and analyzed income and expenses using QuickBooks Online. Handled payables ensuring completeness, reconciliation, and payments to suppliers. Monitored expenses against budget and commented on variances.
Credit Controller at Super Financial Limited
February 28, 2019 - July 29, 2025Ensured timely payments while maintaining high customer retention. Monitored debtor balances to reduce debt. Liaised with customers and prepared sales invoices using Sage 50. Reconciled monthly bank statements, accounts receivable, and payable. Managed weekly balance reconciliation and coordinated a weekly meeting with staff across UK, Moldova, and Pakistan. Monitored team tasks and performance results discussed with CEO.
General Accountant at Faisal Siddiqi & Co
July 31, 2018 - July 29, 2025Entered weekly sales into QuickBooks Online and Xero. Updated confidential banking info. Reconciled bank and credit card accounts. Uploaded bank statements for multiple platforms and maintained chart of accounts. Processed and prepared timely journal entries. Provided financial status reports and corrected journal entry errors.
Audit Trainee at Faruq Ali & Co
October 31, 2017 - July 29, 2025Performed risk analysis on profit and loss statements. Applied sampling procedures and verified transaction documents. Maintained records of material transactions and applied test of controls and substantive procedures. Conducted ratio analysis and prepared reports on changes.
Freelancer (SEO Specialist, Blogger) at Freelancing and Blogging
April 1, 2018 - PresentConducted comprehensive keyword research and implemented targeted strategies, resulting in a 40% increase in organic website traffic within six months. Optimized on-page elements (meta tags, headings, internal linking, image alt text) to improve search engine rankings for high-priority keywords. Performed technical SEO audits using tools like Screaming Frog and SEMrush, identifying and resolving crawl errors, broken links, and site speed issues. Developed and executed link-building campaigns, acquiring high-quality backlinks from authoritative websites to boost domain authority. Monitored and analyzed website performance using Google Analytics and Google Search Console, providing actionable insights and monthly reports to stakeholders. Implemented local SEO strategies, optimizing Google My Business profiles and local citations, leading to a 30% increase in local search visibility.
General Accountant at NM Group (Nurul Miah Group) – UK and Dubai, UAE Based Domain: Law Firms, Real Estate, Recruitment, Wealth Management
March 1, 2020 - October 1, 2020Maintains accounting controls by preparing and recommending policies and procedures. Finalization and closing of Trial Balance, ensuring all transactions have been completely and accurately recorded. Reviews all month-end reconciliations and journal entries and posting of adjustments to resolve any discrepancies. Preparation of monthly and quarterly budgets to take measures for cost reduction and financial analysis in coordination with various business unit heads. Recording and analyzing the income and expenses by using QuickBooks Online. Analyze accounting records, financial statements, and other financial reports to maintain robust financial systems processes and controls. Handling Payables, ensuring completeness, reconciliations, aging, and payments to suppliers by monitoring day-to-day transactions, including verifying, classifying, computing, and posting by using QuickBooks Online. Monitoring expenses by comparing budgeted expenses with actual payments at the close of the month an
Credit Controller at Super Financial Limited
October 1, 2018 - February 1, 2019Ensure timely payments with a high level of customer retention rate. Monitored debtor balances to ensure a reduction in debtors. Liaised with customers. Prepared sales invoices on Sage 50. Reconciled Monthly bank statements, Accounts receivables, and Payables. Examine, and analyze accounting records and financial statements to maintain robust financial systems, processes, and controls. Reconciled the balance amount at the start of each week with the amount at the end of each week. Conducted a meeting each week with UK, Moldova, and Pakistani staff. Ensured the task of each member. Prepared the results of performance by all staff and discussed it with the CEO.
Education
ACCA UK (Finalist) at SKANS School of Accountancy
January 1, 2018 - December 31, 2020FIA (UK) at SKANS School of Accountancy
January 1, 2016 - December 31, 2017Finalist at The Association of Chartered Certified Accountants (SKANS School of Accountancy)
January 1, 2015 - December 31, 2019Foundations in Accountancy at SKANS School of Accountancy
January 1, 2013 - December 31, 2014ACCA UK (Finalist) at The Association of Chartered Certified Accountants (SKANS School of Accountancy)
January 11, 2030 - April 29, 2026FIA (UK) at SKANS School of Accountancy
January 11, 2030 - April 29, 2026Foundations in Accounting at SKANS School of Accountancy
January 11, 2030 - April 29, 2026Diploma in Accounting and Business at SKANS School of Accountancy
January 11, 2030 - April 29, 2026Qualifications
Blogging, and SEO
January 11, 2030 - July 29, 2025Boosting of Employability with INJAZ Pakistan
January 11, 2030 - July 29, 2025Advanced Diploma in Accounting and Business
January 11, 2030 - July 29, 2025Diploma in Accounting and Business
January 11, 2030 - July 29, 2025Intermediate Certificate in Financial and Management Accounting
January 11, 2030 - July 29, 2025MS Office (Excel, Word, and PowerPoint)
January 11, 2030 - July 29, 2025Blogging, and SEO
January 11, 2030 - July 29, 2025Boosting of Employability with INJAZ Pakistan
January 11, 2030 - July 29, 2025Advanced Diploma in Accounting and Business
January 11, 2030 - July 29, 2025Diploma in Accounting and Business
January 11, 2030 - July 29, 2025Intermediate Certificate in Financial and Management Accounting
January 11, 2030 - July 29, 2025MS Office (Excel, Word, and PowerPoint)
January 11, 2030 - July 29, 2025Blogging, and SEO
January 11, 2030 - April 29, 2026Boosting of Employability with INJAZ Pakistan
January 11, 2030 - April 29, 2026Advanced Diploma in Accounting and Business
January 11, 2030 - April 29, 2026Diploma in Accounting and Business
January 11, 2030 - April 29, 2026Intermediate Certificate in Financial and Management Accounting
January 11, 2030 - April 29, 2026MS Office (Excel, Word, and PowerPoint)
January 11, 2030 - April 29, 2026Industry Experience
Professional Services, Financial Services, Real Estate & Construction, Media & Entertainment, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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