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I’m a Brand Manager and digital marketer who blends creative storytelling with strategic execution to build impactful social and digital experiences. With a multicultural background, I develop brand stories into clear social strategies that create meaningful, measurable audience connection. I hold a First Class Honours degree in Entrepreneurship and have led brand positioning, integrated campaigns, and e-commerce growth across coffee, beauty, and creative studio environments—driving real results through data-led insights, content strategy, and strong cross-functional collaboration.…I’m a Brand Manager and digital marketer who blends creative storytelling with strategic execution to build impactful social and digital experiences. With a multicultural background, I develop brand stories into clear social strategies that create meaningful, measurable audience connection. I hold a First Class Honours degree in Entrepreneurship and have led brand positioning, integrated campaigns, and e-commerce growth across coffee, beauty, and creative studio environments—driving real results through data-led insights, content strategy, and strong cross-functional collaboration.

Hana Tawfik

Brand Strategist, Digital Marketer, Marketing Strategist, +3

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I’m a Brand Manager and digital marketer who blends creative storytelling with strategic execution to build impactful social and digital experiences. With a multicultural background, I develop brand stories into clear social strategies that create meaningful, measurable audience connection. I hold a First Class Honours degree in Entrepreneurship and have led brand positioning, integrated campaigns, and e-commerce growth across coffee, beauty, and creative studio environments—driving real results through data-led insights, content strategy, and strong cross-functional collaboration.…I’m a Brand Manager and digital marketer who blends creative storytelling with strategic execution to build impactful social and digital experiences. With a multicultural background, I develop brand stories into clear social strategies that create meaningful, measurable audience connection. I hold a First Class Honours degree in Entrepreneurship and have led brand positioning, integrated campaigns, and e-commerce growth across coffee, beauty, and creative studio environments—driving real results through data-led insights, content strategy, and strong cross-functional collaboration.

Available to hire

I’m a Brand Manager and digital marketer who blends creative storytelling with strategic execution to build impactful social and digital experiences. With a multicultural background, I develop brand stories into clear social strategies that create meaningful, measurable audience connection.

I hold a First Class Honours degree in Entrepreneurship and have led brand positioning, integrated campaigns, and e-commerce growth across coffee, beauty, and creative studio environments—driving real results through data-led insights, content strategy, and strong cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Brand Manager at Coffee Avenue | Bonds Coffee Roasters

March 1, 2026 - Present

Led brand strategy and positioning for Coffee Avenue and Bonds Coffee Roasters. Planned and executed integrated marketing campaigns across digital and trade channels. Managed product positioning, pricing, messaging, and overall brand identity. Used market trends and customer insights to drive brand performance and growth. Collaborated cross-functionally with sales, marketing, and finance while representing the brands at industry events and trade shows.

Social Media Specialist & Traffic Analyst at The Hair Addict

January 1, 2025 - March 1, 2025

Planned and published engaging content to build brand awareness and audience engagement. Managed content calendars and optimized platforms for visibility and impact. Fostered relationships with influencers and users to support brand loyalty. Monitored and moderated user-generated content according to guidelines. Measured performance using Google Analytics and reported insights to improve social media campaigns and ads.

Digital Marketing Manager at Blanks and Co

December 1, 2024 - March 1, 2026

Owned marketing strategy and brand positioning. Oversaw digital campaigns, social media, and influencer collaborations. Drove e-commerce growth and customer engagement through innovative content and consistent brand storytelling across platforms. Analysed market trends to optimize performance and enhance visibility; increased Instagram followers from 30K to 80K within 12 months.

Social Media Content Creator at Self-employed (Curls with Hana)

March 1, 2024 - Present

Managed and scheduled content across Instagram, Facebook, and TikTok tailored to the curly hair community. Produced and edited content based on audience feedback and ongoing marketing trend changes. Produced paid UGC and tracked/learned from engagement to refine content strategy. Achieved viral performance including two trending Instagram reels with 5.7M and 1.3M views and multiple videos generating 20K–70K views each.

Social Media Content Creator at Curls with Hana (Self-employed)

March 1, 2024 - Present

Schedule and manage content across Instagram, Facebook, and TikTok. Create and edit engaging posts tailored to the curly hair community. Use audience feedback to extract insights and inform future content. Stay ahead of marketing trends and produce paid UGC (user-generated content). Achieved multiple high-performing Instagram reels and viral TikTok/Instagram content with significant view counts.

Social Media Content Creator (Curls with Hana) at Self-employed

March 1, 2024 - Present

Scheduled and managed content across Instagram, Facebook, and TikTok for the curly hair community. Crafted and edited content tailored to audience needs, incorporating feedback and staying current with marketing trends. Produced paid UGC (user-generated content) and monitored results to refine content direction.

Content Creator at Buzz Creative Studios (Buzz and Co)

November 1, 2023 - December 1, 2024

Created content for 7–9 accounts monthly. Produced copywriting in English and Arabic and developed story calendars. Built mood boards, content strategies, and marketing campaigns to support brand communication goals.

Education

B.B.A. in Entrepreneurship (First Class Honours, Dean's Honours List) at University of Prince Edward Island - Cairo Campus (Universities of Canada in Egypt)

January 1, 2019 - January 1, 2023

International Foundation Programme - Business at Middlesex University (Dubai, United Arab Emirates)

January 1, 2018 - January 1, 2019

High School Certificate (Pearson BTEC) at The English College (Dubai, United Arab Emirates)

January 1, 2018 - May 1, 2018

B.B.A. in Entrepreneurship at University of Prince Edward Island (Cairo Campus, Universities of Canada in Egypt)

January 1, 2019 - January 1, 2023

International Foundation Programme – Business at Middlesex University

January 1, 2018 - January 1, 2019

B.B.A. in Entrepreneurship (First Class Honours) at University of Prince Edward Island (UPEI) - Cairo Campus (Universities of Canada in Egypt)

January 1, 2019 - January 1, 2023

International Foundation Programme in Business at Middlesex University (Dubai, United Arab Emirates)