Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a strategic communications leader with 8+ years of experience driving end-to-end brand and communication strategies within the finance sector. I played a key role in launching a digital banking brand and developing an Employer Value Proposition (EVP), while establishing a company-wide sustainability framework and first-time reporting processes. I excel in content strategy and editorial leadership, digital brand communications, employer branding, large-scale event management, and 360° campaigns. I led internal communications initiatives, contributed to brand positioning, and mentored teams as Editor-in-Chief of the corporate internal magazine. I also built governance for sustainability and CSR aligned with SR S and GRI standards, planned 360° campaigns from concept to evaluation, and coordinated agencies and external stakeholders.…I'm a strategic communications leader with 8+ years of experience driving end-to-end brand and communication strategies within the finance sector. I played a key role in launching a digital banking brand and developing an Employer Value Proposition (EVP), while establishing a company-wide sustainability framework and first-time reporting processes. I excel in content strategy and editorial leadership, digital brand communications, employer branding, large-scale event management, and 360° campaigns. I led internal communications initiatives, contributed to brand positioning, and mentored teams as Editor-in-Chief of the corporate internal magazine. I also built governance for sustainability and CSR aligned with SR S and GRI standards, planned 360° campaigns from concept to evaluation, and coordinated agencies and external stakeholders.

Handen Urcelik

Brand Strategist, Content Creator, Marketing Strategist, +5





I'm a strategic communications leader with 8+ years of experience driving end-to-end brand and communication strategies within the finance sector. I played a key role in launching a digital banking brand and developing an Employer Value Proposition (EVP), while establishing a company-wide sustainability framework and first-time reporting processes. I excel in content strategy and editorial leadership, digital brand communications, employer branding, large-scale event management, and 360° campaigns. I led internal communications initiatives, contributed to brand positioning, and mentored teams as Editor-in-Chief of the corporate internal magazine. I also built governance for sustainability and CSR aligned with SR S and GRI standards, planned 360° campaigns from concept to evaluation, and coordinated agencies and external stakeholders.…I'm a strategic communications leader with 8+ years of experience driving end-to-end brand and communication strategies within the finance sector. I played a key role in launching a digital banking brand and developing an Employer Value Proposition (EVP), while establishing a company-wide sustainability framework and first-time reporting processes. I excel in content strategy and editorial leadership, digital brand communications, employer branding, large-scale event management, and 360° campaigns. I led internal communications initiatives, contributed to brand positioning, and mentored teams as Editor-in-Chief of the corporate internal magazine. I also built governance for sustainability and CSR aligned with SR S and GRI standards, planned 360° campaigns from concept to evaluation, and coordinated agencies and external stakeholders.

Available to hire

I’m a strategic communications leader with 8+ years of experience driving end-to-end brand and communication strategies within the finance sector. I played a key role in launching a digital banking brand and developing an Employer Value Proposition (EVP), while establishing a company-wide sustainability framework and first-time reporting processes.

I excel in content strategy and editorial leadership, digital brand communications, employer branding, large-scale event management, and 360° campaigns. I led internal communications initiatives, contributed to brand positioning, and mentored teams as Editor-in-Chief of the corporate internal magazine. I also built governance for sustainability and CSR aligned with SR S and GRI standards, planned 360° campaigns from concept to evaluation, and coordinated agencies and external stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Turkish

Fluent

English

Advanced

Work Experience

Corporate Communications Manager at Burgan Bank Türkiye

June 1, 2021 - March 1, 2025

Led end-to-end brand and communications strategies; developed the Employer Value Proposition; led multi-channel internal and external communications; supervised internal newsletters and cross-functional platforms; served as Editor-in-Chief of the corporate internal magazine for 7+ years; established sustainability governance and CSR processes; planned and executed 360° communication campaigns; contributed to brand positioning and stakeholder engagement; coordinated agencies and external stakeholders; managed departmental budgeting.

Corporate Communications Specialist at Burgan Bank Türkiye

April 1, 2019 - June 1, 2021

Specialist in corporate communications; supported branding, EVP development, and stakeholder engagement; contributed to brand positioning and multi-channel campaigns; managed content strategy and internal communications.

Assistant Specialist (Management Trainee) at Burgan Bank Türkiye

June 1, 2017 - April 1, 2019

Management trainee with exposure to corporate communications, content strategy and brand activation; supported internal communications and event coordination; collaborated with teams to drive corporate messaging.

Corporate Communications Assistant Specialist (Management Trainee) at Burgan Bank Türkiye

June 1, 2017 - April 1, 2019

Assisted with corporate communications tasks, content writing, and coordination of internal communications activities; supported events and campaigns.