Brand Marketing Supervisor at Duy Anh Fashion and Cosmetics Joint Stock Company (DAFC)

Led brand marketing and content marketing initiatives to enhance visibility across channels, reinforcing premium positioning. Collaborated with Luxuo Marketing Agency to increase inquiries, enrollments, and brand awareness (50+ alumni with high-profile backgrounds in 5 months). Managed digital campaigns across website, Facebook, Instagram, LinkedIn, and TikTok, improving traffic and student engagement. Analyzed campaign performance and provided actionable insights for continuous optimization.

Senior Content Specialist at The Estee Lauder Companies Inc.

Directed content strategy and visual direction for M·A·C and Clinique VN, ensuring brand consistency across major campaigns. Developed content calendars and achieved KPIs: M·A·C exceeded 35% KPI; Clinique achieved 88% KPI.

Senior Content Creator at Socola Tier Project

Managed and grew Facebook communities (32K members) and Social Seller (300 members). Collaborated with influencers to create innovative campaigns, boosting brand awareness and sales. Designed and executed impactful live-stream campaigns aligned with brand goals.