I’m an LL.M.-educated social media and growth manager with a strong background in content creation, UGC-led campaigns, and short-form video strategy across platforms like TikTok and Instagram Reels. I combine data-driven thinking with K-beauty and global beauty trend expertise to help brands build an authentic, organic presence and turn attention into lasting audience engagement.
I love co-creating with partners and communities—whether that means producing high-performing visuals and copy, coordinating end-to-end campaign execution, or managing project timelines and deliverables. From micro-influencer outreach to performance metric tracking, I’m focused on driving growth, improving discovery, and strengthening international brand identity with friendly, creator-first storytelling.
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